Paving the Way for Enrollment Success

By Jennifer Dinkel on Tue, Jul 31, 2012 | 3 min read

It’s no secret that the “easy” trials to enroll are increasingly few and far between – even for common conditions – as a growing number of clinical trials and approved medications compete for patient attention. Even when patients may have only a few options available, investigative sites are busier than ever. They may not always have time to focus on recruitment efforts. Add an aggressive recruitment timeline or a rare indication to the mix, and the pressure is on like never before. What’s a clinical team to do?

Topics: Patient Retention, Patient Recruitment, Patient Advocacy

New Patient Recruitment Services From

By Jennifer Dinkel on Fri, Jul 20, 2012 | 3 min read

Here at BBK, we’re always working hard to find ways to make patient recruitment easier for clinical trial sponsors. And just like the industry, we’re always moving: continually updating our patient recruitment services and program offerings to provide the best opportunities for our clients. Recently we developed a suite of patient centric products that are part of the “Ready. Set. Go. Hub.” Here’s a brief description of each of the products that can be found on

Topics: BBK Worldwide, Patient Retention, Patient Recruitment

The Pulse On Multinational Studies - CW Weekly

By Bonnie A. Brescia on Mon, Jul 2, 2012 | 3 min read

In keeping with my commitment to ask “Why?,” I have been thinking about the word “pulse.” Do we really need to take the pulse of multinational studies in order to prove they are still vital? Maybe we mean to use the information we gather by taking the pulse of these studies to diagnose the health of our industry. Why does a research center in Billings, Mont., need to know the pulse of what is happening at a center in Kyoto, Japan? Is this merely a habit born from Good Clinical Practice, like taking a patient’s weight at each office visit? How does examining the rhythmic throbbing of every research study become a benchmark for understanding the ideal metrics of each new clinical trial?

Topics: Patient Retention, Patient Recruitment, Cultural Adaptation

Ethical Dilemma?

By Bonnie A. Brescia on Wed, Jun 20, 2012 | 3 min read

As the BBK team packs up for our trip to the DIA in Philly next week, I’m pondering the question: How has the digital age impacted the ethics of clinical study design and implementation – especially as this relates to patient recruitment and retention?

Topics: Patient Retention, Patient Recruitment, Conferences

Rescue 911

By BBKWorldwide on Wed, May 30, 2012 | 4 min read

Call me crazy. I love a good rescue. Maybe due to excessive Lassie watching as a kid or too much neighborhood pretend-play as a fearless firefighter. Who knows?

Topics: Patient Retention, Patient Recruitment, TrialCentralNet


By Clare Klemmer on Wed, May 23, 2012 | 5 min read

One defining component of social media is the ease at which it connects us. The boundaries of social networks are expanding, literally - infiltrating all technologies. Twitter and Facebook apps are now standards on our phones, allowing us to connect with virtually anyone who will listen. Social media is ingrained in our everyday culture with the countless status updates and tweets sent each day. Have a cold? Send out a tweet to see what your followers suggest as a remedy, post a status update to friends requesting a box of tissues, check-in to your local pharmacy for a discount on cough medicine. And it doesn’t stop there. We can “follow” and “like” our favorite brands through social media too, literally matching a personality to the brand. On the social media scene today, brands with a presence have the upper hand: another way to connect with and engage the target market. And for brands avoiding social media, people will still talk about your brand even if you’re not online, so why not be the one to start the conversation? As this expansion continues, there are applications that connect us to geographical locations as well. Foursquare is dedicated to the relationship between people and places, encouraging its users to “check in” at businesses by saving money and unlocking special deals. And within all media outlets, we are now able to “share” and “like” the content we view on our personal devices: find an interesting article on Share it on Facebook for all your friends to see.

Topics: Patient Retention

Engaging Study Participants After Recruitment Webinar

By Aaron Fleishman on Mon, May 14, 2012 | 4 min read

My primary job here is in social media, and since social media involves putting myself out there and sharing my ideas, my thoughts, my life with so many people, I often find my work life and personal life are coming together. This certainly will be the case tomorrow, Tuesday May 15th, when Bonnie Brescia, Founding Principal of BBK Worldwide, and I will conduct a webinar, “Engaging Study Participants After Recruitment."

Topics: Patient Retention, Patient Recruitment, Webinars

Inspire to Engage

By Matthew Stumm on Tue, Apr 10, 2012 | 3 min read

If you live in a world where clinical research and marketing communications collide, you hear the word "engagement" thrown around a lot. Often followed by a grimace (especially when it comes to social media). As an industry, we need to move beyond the notion that engaging with patients is just trouble waiting to happen. Start to think of engagement in its purest form: the art of capturing and occupying someone’s attention.

Topics: Patient Retention, Patient Recruitment

Creative Ideas For Patient Retention

By Aaron Fleishman on Wed, Apr 4, 2012 | 2 min read

It’s no secret, the process of recruiting patients for a clinical study can be a long and arduous process. Recruiting patients, as difficult as it is, is only half the battle. As my colleague Rob Laurens wrote about recently, it’s important to make materials that inspire your sites and potential study participants. Again, this is only half the battle. Once patients are enrolled in your study, keeping them engaged can be just as difficult. So let’s take what Rob was talking about and apply it to patient retention.

Topics: Patient Retention, Patient Recruitment

Joan's Journal: Lunch Money

By Joan F. Bachenheimer on Mon, Apr 2, 2012 | 2 min read

So, in the clinical trial arena, we have established reimbursement scenarios from sponsors to vendors, vendors to doctors, and doctors to patients that are so complex. Often the frustrations everyone has in getting paid end up with patients somehow bearing the brunt and never receiving financial support for their expenses.

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Technology

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