One defining component of social media is the ease at which it connects us. The boundaries of social networks are expanding, literally - infiltrating all technologies. Twitter and Facebook apps are now standards on our phones, allowing us to connect with virtually anyone who will listen. Social media is ingrained in our everyday culture with the countless status updates and tweets sent each day. Have a cold? Send out a tweet to see what your followers suggest as a remedy, post a status update to friends requesting a box of tissues, check-in to your local pharmacy for a discount on cough medicine. And it doesn’t stop there. We can “follow” and “like” our favorite brands through social media too, literally matching a personality to the brand. On the social media scene today, brands with a presence have the upper hand: another way to connect with and engage the target market. And for brands avoiding social media, people will still talk about your brand even if you’re not online, so why not be the one to start the conversation? As this expansion continues, there are applications that connect us to geographical locations as well. Foursquare is dedicated to the relationship between people and places, encouraging its users to “check in” at businesses by saving money and unlocking special deals. And within all media outlets, we are now able to “share” and “like” the content we view on our personal devices: find an interesting article on NYTimes.com? Share it on Facebook for all your friends to see.