My primary job here is in social media, and since social media involves putting myself out there and sharing my ideas, my thoughts, my life with so many people, I often find my work life and personal life are coming together. This certainly will be the case tomorrow, Tuesday May 15th, when Bonnie Brescia, Founding Principal of BBK Worldwide, and I will conduct a webinar, “Engaging Study Participants After Recruitment."
If you live in a world where clinical research and marketing communications collide, you hear the word "engagement" thrown around a lot. Often followed by a grimace (especially when it comes to social media). As an industry, we need to move beyond the notion that engaging with patients is just trouble waiting to happen. Start to think of engagement in its purest form: the art of capturing and occupying someone’s attention.
It’s no secret, the process of recruiting patients for a clinical study can be a long and arduous process. Recruiting patients, as difficult as it is, is only half the battle. As my colleague Rob Laurens wrote about recently, it’s important to make materials that inspire your sites and potential study participants. Again, this is only half the battle. Once patients are enrolled in your study, keeping them engaged can be just as difficult. So let’s take what Rob was talking about and apply it to patient retention.
So, in the clinical trial arena, we have established reimbursement scenarios from sponsors to vendors, vendors to doctors, and doctors to patients that are so complex. Often the frustrations everyone has in getting paid end up with patients somehow bearing the brunt and never receiving financial support for their expenses.
If you didn’t already know this, I am a football fanatic. Grew up outside NYC as a Giants fan. Got my Pats season tickets when Parcells moved to New England. So, Super Bowl XLVI is here and I’ll be in Miami getting ready for the SCOPE Summit for Clinical Executives once again this year. (At least our host Micah Leiberman moved the pre-conference workshop to Monday, so that’s one good thing.) And no matter which team wins, I’ll have something to cheer about. For those of you who could care less, and will arrive at the meeting with no idea who won, if I’m sporting a Gronkowski shirt, the Patriots won. If it says Cruz on my back, then the Giants won. They both wear red, white, and blue uniforms so the colors won’t help you.
It's that sentimental time of year. Many publications and broadcasts are focused on “the year in review” and all of the remarkable advances that took place during 2011—in technology, medicine and beyond. So let’s give “social media” its due by focusing on patients’ ever-expanding access to useful medical information from a new and trusted resource: their peers.
Global expansion of internet access and subsequent increases in online traffic continue to empower patients around the world who seek medical information. A remarkable 35% of the global population access the internet for health information at least weekly, according to the Edelman Health Barometer for 2011.
BBK Worldwide has expanded its three decades of expertise in supporting clinical R&D with the introduction of its Patient Recruitment Franchise Program at the annual meeting of the DIA in Washington, D.C., 13–17 June 2010. BBK’s flagship product for its new program is the Study eBinder: a flexible and intuitive communication platform that uses the Apple iPad® to facilitate the myriad processes necessary to effectively recruit and manage patients for global clinical trials.
This new franchise model not only realizes significant cost-savings in the execution of patient recruitment programs, it also supports quick, efficient enrollment for multiple studies within the same therapeutic category, as well as multiple protocols for a single compound. “Franchise programs create exponential savings through the economies of scale derived from applying strategies and tactics across multiple studies and countries,” said Joan F. Bachenheimer, BBK Worldwide founding principal and CEO. “Using the model of the Patient Recruitment Franchise Program, sponsors are able to consolidate planning and recruitment strategies for immediate and long-term cost reductions that far exceed preferred pricing or volume discounts.”