BBK Worldwide Launches Suite of Retention Products to Support Clinical Trial Study Sites

By BBK Worldwide on Thu, Feb 7, 2013 | 3 min read

BBK Worldwide announced today an expanded suite of products that streamlines retention efforts at the site level. Among these products are the Ready. Set. Go. Card (RSG Card), Ready. Set. Go. Ride (RSG Ride), and Ready. Set. Go. Minder (RSG Minder). These products are customized for today’s clinical research coordinator who is tasked with multiple responsibilities and demands. Through the efficiencies these products create, the clinical research coordinator is allowed to focus his or her efforts on other study-related priorities.

Topics: BBK Worldwide, Patient Retention, Patient Recruitment, Technology, Site Support

Next Generation Patient Recruitment and Retention Metrics

By BBK Worldwide on Wed, Oct 24, 2012 | 2 min read

If you haven’t figured out already, BBK looooooooves metrics. It’s something we often talk about in our blog (Real-Time Enrollment Data, Right Now). Oh and let’s not forget, the development of our patient recruitment management system, TrialCentralNet(SM). That all being said, we are excited to continue our campaign for the importance of metrics. Next stop? Allan Lloyd’s Patient Recruitment and Retention Summit in Chicago, October 23rd-25th.

Topics: Patient Retention, Patient Recruitment, TrialCentralNet, Social Media, Conferences

The Story About The Rabbi and The Study

By Joan F. Bachenheimer on Wed, Oct 10, 2012 | 3 min read

I was sitting in my synagogue for the Jewish New Year when the rabbi began his sermon. It was all about his friend who participated in an oncology clinical trial (end-stage cancer) and how he seemed to be responding to the treatment but, subsequently went into failure. He survived long enough to find out that he had been in the placebo arm of the study. (Study reached completion and therefore his doctor was able to provide this information.) “He received the placebo,” the rabbi said emphatically.

Topics: BBK Worldwide, Patient Retention, Patient Recruitment, Patient Centricity

Five Ideas for Patient Retention

By Aaron Fleishman on Mon, Sep 24, 2012 | 3 min read

As we’ve written about in previous blog articles, patient retention is about building relationships. This is easier said than done. One example that comes to my mind is a study where we had to come up with retention items for teenagers. It’s a little sad to say, but the days of board games and fun collectibles are pretty much out the door with this generation. If it’s not a new iPad®, iPhone®, video game, or the latest fashion, the teens these days aren’t interested. On a side note, I can’t believe I just wrote, “teens these days,” wow I’m getting old. Anyway, keeping people engaged in a study is important. If you don’t, you’ll be hiring BBK for our Lost to Follow Up Program, (had to throw a quick plug in there.) So how can we in the pharma and patient recruitment industry take on this challenge? Can a backpack still be engaging enough? What about a water bottle? Here are five ideas to think about when coming up with patient retention items.

Topics: Patient Retention, Patient Engagement

Patient Recruitment From The Patient's Perspective

By Aaron Fleishman on Fri, Sep 21, 2012 | 6 min read

“We need more information; it’s what we’re craving for. We want trials to succeed; we want to be a part of the overall understanding of our disease, work with us.” – Jeri Burtchell

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Social Media

Paving the Way for Enrollment Success

By Jennifer Dinkel on Tue, Jul 31, 2012 | 3 min read

It’s no secret that the “easy” trials to enroll are increasingly few and far between – even for common conditions – as a growing number of clinical trials and approved medications compete for patient attention. Even when patients may have only a few options available, investigative sites are busier than ever. They may not always have time to focus on recruitment efforts. Add an aggressive recruitment timeline or a rare indication to the mix, and the pressure is on like never before. What’s a clinical team to do?

Topics: Patient Retention, Patient Recruitment, Patient Advocacy

New Patient Recruitment Services From

By Jennifer Dinkel on Fri, Jul 20, 2012 | 3 min read

Here at BBK, we’re always working hard to find ways to make patient recruitment easier for clinical trial sponsors. And just like the industry, we’re always moving: continually updating our patient recruitment services and program offerings to provide the best opportunities for our clients. Recently we developed a suite of patient centric products that are part of the “Ready. Set. Go. Hub.” Here’s a brief description of each of the products that can be found on

Topics: BBK Worldwide, Patient Retention, Patient Recruitment

The Pulse On Multinational Studies - CW Weekly

By Bonnie A. Brescia on Mon, Jul 2, 2012 | 3 min read

In keeping with my commitment to ask “Why?,” I have been thinking about the word “pulse.” Do we really need to take the pulse of multinational studies in order to prove they are still vital? Maybe we mean to use the information we gather by taking the pulse of these studies to diagnose the health of our industry. Why does a research center in Billings, Mont., need to know the pulse of what is happening at a center in Kyoto, Japan? Is this merely a habit born from Good Clinical Practice, like taking a patient’s weight at each office visit? How does examining the rhythmic throbbing of every research study become a benchmark for understanding the ideal metrics of each new clinical trial?

Topics: Patient Retention, Patient Recruitment, Cultural Adaptation

Ethical Dilemma?

By Bonnie A. Brescia on Wed, Jun 20, 2012 | 3 min read

As the BBK team packs up for our trip to the DIA in Philly next week, I’m pondering the question: How has the digital age impacted the ethics of clinical study design and implementation – especially as this relates to patient recruitment and retention?

Topics: Patient Retention, Patient Recruitment, Conferences

Rescue 911

By BBKWorldwide on Wed, May 30, 2012 | 4 min read

Call me crazy. I love a good rescue. Maybe due to excessive Lassie watching as a kid or too much neighborhood pretend-play as a fearless firefighter. Who knows?

Topics: Patient Retention, Patient Recruitment, TrialCentralNet

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