If you haven’t figured out already, BBK looooooooves metrics. It’s something we often talk about in our blog (Real-Time Enrollment Data, Right Now). Oh and let’s not forget, the development of our patient recruitment management system, TrialCentralNet(SM). That all being said, we are excited to continue our campaign for the importance of metrics. Next stop? Allan Lloyd’s Patient Recruitment and Retention Summit in Chicago, October 23rd-25th.
I was sitting in my synagogue for the Jewish New Year when the rabbi began his sermon. It was all about his friend who participated in an oncology clinical trial (end-stage cancer) and how he seemed to be responding to the treatment but, subsequently went into failure. He survived long enough to find out that he had been in the placebo arm of the study. (Study reached completion and therefore his doctor was able to provide this information.) “He received the placebo,” the rabbi said emphatically.
As we’ve written about in previous blog articles, patient retention is about building relationships. This is easier said than done. One example that comes to my mind is a study where we had to come up with retention items for teenagers. It’s a little sad to say, but the days of board games and fun collectibles are pretty much out the door with this generation. If it’s not a new iPad®, iPhone®, video game, or the latest fashion, the teens these days aren’t interested. On a side note, I can’t believe I just wrote, “teens these days,” wow I’m getting old. Anyway, keeping people engaged in a study is important. If you don’t, you’ll be hiring BBK for our Lost to Follow Up Program, (had to throw a quick plug in there.) So how can we in the pharma and patient recruitment industry take on this challenge? Can a backpack still be engaging enough? What about a water bottle? Here are five ideas to think about when coming up with patient retention items.
“We need more information; it’s what we’re craving for. We want trials to succeed; we want to be a part of the overall understanding of our disease, work with us.” – Jeri Burtchell
It’s no secret that the “easy” trials to enroll are increasingly few and far between – even for common conditions – as a growing number of clinical trials and approved medications compete for patient attention. Even when patients may have only a few options available, investigative sites are busier than ever. They may not always have time to focus on recruitment efforts. Add an aggressive recruitment timeline or a rare indication to the mix, and the pressure is on like never before. What’s a clinical team to do?
Here at BBK, we’re always working hard to find ways to make patient recruitment easier for clinical trial sponsors. And just like the industry, we’re always moving: continually updating our patient recruitment services and program offerings to provide the best opportunities for our clients. Recently we developed a suite of patient centric products that are part of the “Ready. Set. Go. Hub.” Here’s a brief description of each of the products that can be found on shop.BBKWorldwide.com:
In keeping with my commitment to ask “Why?,” I have been thinking about the word “pulse.” Do we really need to take the pulse of multinational studies in order to prove they are still vital? Maybe we mean to use the information we gather by taking the pulse of these studies to diagnose the health of our industry. Why does a research center in Billings, Mont., need to know the pulse of what is happening at a center in Kyoto, Japan? Is this merely a habit born from Good Clinical Practice, like taking a patient’s weight at each office visit? How does examining the rhythmic throbbing of every research study become a benchmark for understanding the ideal metrics of each new clinical trial?
As the BBK team packs up for our trip to the DIA in Philly next week, I’m pondering the question: How has the digital age impacted the ethics of clinical study design and implementation – especially as this relates to patient recruitment and retention?
Call me crazy. I love a good rescue. Maybe due to excessive Lassie watching as a kid or too much neighborhood pretend-play as a fearless firefighter. Who knows?
One defining component of social media is the ease at which it connects us. The boundaries of social networks are expanding, literally - infiltrating all technologies. Twitter and Facebook apps are now standards on our phones, allowing us to connect with virtually anyone who will listen. Social media is ingrained in our everyday culture with the countless status updates and tweets sent each day. Have a cold? Send out a tweet to see what your followers suggest as a remedy, post a status update to friends requesting a box of tissues, check-in to your local pharmacy for a discount on cough medicine. And it doesn’t stop there. We can “follow” and “like” our favorite brands through social media too, literally matching a personality to the brand. On the social media scene today, brands with a presence have the upper hand: another way to connect with and engage the target market. And for brands avoiding social media, people will still talk about your brand even if you’re not online, so why not be the one to start the conversation? As this expansion continues, there are applications that connect us to geographical locations as well. Foursquare is dedicated to the relationship between people and places, encouraging its users to “check in” at businesses by saving money and unlocking special deals. And within all media outlets, we are now able to “share” and “like” the content we view on our personal devices: find an interesting article on NYTimes.com? Share it on Facebook for all your friends to see.
Topics: Patient Retention