The Enrollment Power of Analyzing the Protocol from a Patient’s Perspective

By Maria Cipicchio on Mon, Aug 12, 2013 | 2 min read

Each and every review of a draft protocol by a study team, legal department, medical group, or regulatory agency is a test. Throughout this process it is easy to lose sight of what may well be the ultimate test of all – just, what does a protocol mean to a potential patient?

Analyzing a protocol from a patient recruitment perspective is imperative. When completed early in the protocol development stage, it can mean the cost-efficient addition of “patient-friendly” components that can significantly impact on-time enrollment. Consider the feasibility of:

  • Minimizing patient time at study visits;
  • Giving access to disease specialists;
  • Offering an open-label option; or
  • Providing concomitant medications or therapies at no cost

Topics: Patient Retention, Patient Recruitment, Technology

Progressive Global Patient Retention: 5 Proven Strategies of Engagement

By Sarah Mandracchia on Thu, Jul 25, 2013 | 4 min read

As we strive at BBK to re-concept services and strategies that help sponsors retain the patients they enroll, we find ourselves discussing the places we routinely visit, and what keeps us coming back. For me this always gets me talking about food. There’s a sandwich shop in Jamaica Plain, my neighborhood in Boston, which I hit almost weekly despite pretty intense local culinary competition: El Oriental de Cuba, home of the best Cuban sandwich in Boston (yes, I know Chez Henri’s is also amazing, but I would argue a different sort of beast).

Topics: Patient Retention, Patient Recruitment

Site Engagement For The 21st Century

By BBKWorldwide on Wed, Jul 10, 2013 | 5 min read

Given hectic schedules and competing priorities, including clinical care-, administrative- , and research-related activities, recruitment for a single study is often sidetracked, even given the best of site staff intentions. Add to that one or two recruitment challenges, such as a lengthy enrollment period for a population with a low incidence, a projected high screen-failure rate, and / or an incredibly crowded treatment landscape, and you can readily intuit that you will need a way to make sure that recruitment for your study stays front and center.

Topics: Patient Retention, Mobile Strategies, Technology

Four Proven Insights on Putting Intriguing Ideas to Work

By Justin Jones on Wed, May 8, 2013 | 3 min read

Note: This blog contains excerpts from Justin’s recent article on operationalizing and distributing new patient recruitment programs, published in the March 2013 edition of European Pharmaceutical Contractor.

Topics: Patient Retention, Patient Recruitment, Patient Advocacy, Technology, Metrics and Reporting

It’s All in a Day’s Work

By Joan F. Bachenheimer on Mon, May 6, 2013 | 20 min read

Sunday is blog day. Maybe it’s because I am backed by The New York Times Sunday business section that always motivates me to think about the clinical research and development industry even as I am trying to take my proverbial “day of rest.” This week an interview with Steve Case, CEO of the venture capital firm Revolution, caught my eye... heart... and, mind.

Topics: Patient Retention, Patient Recruitment, Patient Advocacy, Technology

Part 2: Maximizing Positive Trends in Global Patient Recruitment, Time: Your Most Valuable Asset

By Rob Laurens on Fri, May 3, 2013 | 3 min read

In part one of this two-part series, I discussed positive trends in patient recruitment and how the sheer range of recruitment- and retention-related services, products, and solutions has exponentially increased, with innovation never stronger. While today’s trends in global patient recruitment are creating the opportunity for greater momentum than ever before, it’s important to strategically consider tactics based on site capabilities and the unique study at hand. How do you do this?

Topics: Patient Retention, Patient Recruitment

BBK Worldwide Expands Mobile Strategy for Patient Recruitment to Include “In-App” Advertising

By BBK Worldwide on Tue, Apr 9, 2013 | 3 min read

Agency Engages Untapped Audiences and Provides Clinical Trial Sponsors With Increased Return on Investment

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Mobile Strategies, Technology

Site Selection and Enrollment Feasibility for Global Patient Recruitment

By Bonnie A. Brescia on Mon, Mar 11, 2013 | 3 min read

While the push for sponsors to go global with clinical studies is old news, choosing the right sites and the right countries to host a particular study remains one of the industry’s most impenetrable challenges. Over the past few weeks, I have participated in several conferences on clinical operations improvements and remain baffled by the limited progress study teams have made in this area over the past five to 10 years. Ultimately, site selection matters because investigator sites are the only place where study volunteers can participate in clinical research. Enrollment is the end game – further drug development, regulatory submissions and marketing are contingent on having these data.

That said, it makes sense to start from the final step – patient enrollment. Begin by analyzing the protocol from a patient recruitment perspective – its particular enrollment challenges, and compare them to a set of patient-related factors in each country in order to determine which countries are the best fit for the study. Effective site selection is dependent on identifying the countries that have the fewest recruitment barriers and are likely to enroll the most patient in the least amount of time. 

Topics: Patient Retention, Patient Recruitment, Site Selection

Helping Sites Overcome a Patient Recruitment Plateau

By Justin Jones on Tue, Mar 5, 2013 | 3 min read

Enrollment goals – every site has them. As the study sponsor, you’ve made your projections and communicated your expectations to each principal investigator. They have all assured you that they’ll have no trouble meeting your goals. Perhaps even a few of them told you they can enroll more than your goal. No problem, right?

Topics: Patient Retention, Patient Recruitment, Physician Engagement, Patient Advocacy, Site Support

Join us at the 5th Annual Patient Recruitment and Retention Summit!

By BBK Worldwide on Mon, Feb 11, 2013 | 2 min read

Topics: BBK Worldwide, Patient Retention, Patient Recruitment, Conferences

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