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Uber, Lyft, and Emergency Care: CEO of BBK Worldwide, Joan F. Bachenheimer Responds to The New York Times

By Joan F. Bachenheimer on Thu, Oct 18, 2018 | 4 min read

You might have seen an article in the October 1 issue of The New York Times, titled “Uber, Lyft and the Urgency of Saving Money on Ambulances,” by Austin Frakt. The article pushed for alternative modes of transportation in medical situations – such as Uber and Lyft – as cost-saving measures.

CEO and Founding Principal of BBK Worldwide, Joan F. Bachenheimer, wrote a strong response to the article, which has been submitted to the Times as a Letter to the Editor. We would love to hear your thoughts on possible use of ride-sharing apps like Uber or Lyft for emergency services.

 

Topics: Patient Experience, Patient Engagement, Patient Retention, Patient Travel

Empowering Patients with Innovative Tech & Strategies

By BBK on Fri, Mar 31, 2017 | 2 min read

Medication non-compliance is an epidemic that impacts patients, sponsors and the healthcare industry at large, costing the U.S. healthcare system around 300 billion dollars a year. According to a PM360 article that highlights medication compliance in diabetes patient populations, non-adherent patients have inpatient healthcare costs that are 41% higher than those of adherent patients. 

Topics: Patient Retention, Patient Travel, mHealth, clinical research

Five Essentials for Global Patient Reimbursement

By Andre Briola on Fri, May 16, 2014 | 2 min read

Reimbursing patients should be easy. Yet, often enough, it is one of the most challenging programs for sponsors to implement. When comparing reimbursement options, make sure your program isn't lacking these five essentials.

Topics: Patient Retention, Patient Recruitment, Mobile Strategies, Technology

Patient Retention and Compliance in Pediatric Clinical Studies

By BBK on Wed, Apr 30, 2014 | 3 min read

It's not new to say that parents want the best for their kids – from education, opportunities, healthcare, and beyond. The same notion holds true in pediatric clinical studies.

Topics: Patient Retention, mHealth, Pediatric Studies

Inside Patients as Partners: An Interview with Valerie Bowling

By Aaron Fleishman on Wed, Mar 19, 2014 | 3 min read

Earlier this month, I presented BBK’s approach to advocacy outreach and engagement for patient recruitment at the inaugural Patients as Partners conference in Philadelphia, Penn., hosted by The Conference Forum. Patients as Partners examined how we engage with patients across the entire clinical trial continuum, including early research, patient-centric protocol design, recruitment, retention, and communicating results with patients acting as ambassadors and educators. Following the conference, I had an opportunity to interview Valerie Bowling, executive director at The Conference Forum. Here is what she had to say…

Topics: Patient Retention, Patient Recruitment, Patient Centricity, Patient Advocacy

Five Facets of Good Site Enrollment Support for Clinical Trials

By BBK Worldwide on Fri, Feb 21, 2014 | 3 min read

Years ago sponsors generally believed that site enrollment support simply involved developing generic outreach materials, mailing them out to each site and perhaps holding a brief training session on how to use the materials. It’s no wonder most studies failed to enroll on time. Today, most patient enrollment specialists, including BBK, define site enrollment support in terms of five broad areas of action.

Topics: Patient Retention, Patient Recruitment

Enhancing the Patient's Clinical Trial Experience

By David Kerner on Fri, Jan 10, 2014 | 4 min read

A few years ago, I attended my brother's white coat ceremony for incoming medical students at the University of Medicine and Dentistry of New Jersey (UMDNJ), now Rutgers Medical School. The white coat ceremony contains much of the same pomp and circumstance of a college graduation; students march into a large white tent wearing their newly acquired white coats and are greeted by an array of family, friends, and faculty. The keynote speaker, the dean of students at the time, began her address by outlining the challenging, yet critical path that lay ahead. 

Topics: Patient Retention, Patient Advocacy, Technology

PharmaLive Interview with Matt Kibby on Study eBinder 3.0

By BBK Worldwide on Fri, Dec 6, 2013 | 5 min read

Our colleagues at PharmaLive interviewed Matt Kibby, principal, technology and innovation, about the release of Study eBinder 3.0, the latest generation of our clinical trial management tool for on-the-go study teams. Click here to access the interview, or read below…  

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Technology

BBK Worldwide Unveils Turn-Key Concierge Solution For Patient Recruitment Travel Logistics

By Jackie Shydlowski on Wed, Oct 9, 2013 | 2 min read

Ready. Set. Go.® Arrive Streamlines Travel for Clinical Trial Study Visits

Topics: Patient Retention, Technology

Changing the Subject: Patient Retention and the Humanization of Medicine

By Rob Laurens on Wed, Aug 28, 2013 | 3 min read

I was in the dentist’s office this morning, waiting my turn, leafing through a copy of Smithsonian magazine, the July-August 2013 issue. I came across a short piece on page 20 that got me thinking about a number of things – including clinical trial patient retention.

Topics: Patient Retention, Patient Advocacy

 
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