International Clinical Trials Day: Of Limes, Lemons, and the Fruits of Our Labor

By Rob Laurens on Tue, May 20, 2014 | 4 min read

On this day in 1747, James Lind, a Scottish physician, began what is now generally recognized as the first clinical trial. Among other things, his study of British sailors would provide evidence via a systematic experiment that scurvy could be treated by eating citrus fruits. While it had been generally recognized since antiquity in some parts of the world that citrus staved off this seaman's scourge, Lind's work contributed to creating a more systematic means of helping to ensure the health of the Royal Navy. In turn, one could argue Lind's experiment helped enable Britannia to rule the waves – and thereby European politics – for quite some time to come.

Topics: Patient Recruitment, Patient Advocacy

Five Essentials for Global Patient Reimbursement

By Andre Briola on Fri, May 16, 2014 | 2 min read

Reimbursing patients should be easy. Yet, often enough, it is one of the most challenging programs for sponsors to implement. When comparing reimbursement options, make sure your program isn't lacking these five essentials.

Topics: Patient Retention, Patient Recruitment, Mobile Strategies, Technology

Patient Recruitment for Pediatric Studies Just Got Easier

By BBK Worldwide on Fri, May 2, 2014 | 2 min read

Pediatric studies are often difficult to enroll. And once the first-patient-in date has passed and the enrollment clock starts ticking, your difficult-to-enroll study can quickly become in peril of missing its planned last-patient-in date. BBK Worldwide has extensive experience bolstering enrollment efforts even after first-patient-in. Today, we're sharing a few pediatric case studies that achieved enrollment despite a slow start.

Topics: Patient Recruitment, Mobile Strategies, Technology

Challenge Your Clinical Research Team: Patient Recruitment Mind Benders

By BBK Worldwide on Fri, Apr 25, 2014 | 4 min read

In this post, we are sharing a few of our favorite cards from the
BBK Worldwide Patient Recruitment Prep Deck. These exercises provide a wide range of engaging mind benders to help professionals involved in any aspect of the patient recruitment process. From protocol writing to consenting patients, these cards offer insight into the confluence of factors creating the unique challenges that face each individual protocol, as well as ideas for how to overcome them.

The cards showcased below highlight the five categories essential to clinical study enrollment: Redeployment, Implementation, Planning, Training and Support, and Infrastructure. Use these for investigators meetings, training your study team and site staff, and any time you are preparing for enrollment success!

Topics: Patient Recruitment, Site Selection

New Online Platforms for Site Engagement

By Aaron Fleishman on Tue, Apr 15, 2014 | 3 min read

Social media and other digital platforms have become a popular tactic for clinical trial patient recruitment. It's taken our industry some time to get on board, but Rome wasn't built in a day, and slow and steady can, in fact, win the race. We've written plenty of blogs about social media for patient-centric recruitment, so now, I'm going to throw you a curveball and talk about new platforms for site engagement. From enrollment tips to keep your site staff engaged, to helping your sites build an online presence, these digital communications tools can help! Here are three outlets you should consider for site engagement.

Topics: BBK Worldwide, Patient Recruitment, Technology

Patient Recruitment in Asia

By Jackie Shydlowski on Fri, Apr 11, 2014 | 2 min read

This blog contains an excerpt from Scrip Asia 100’s article, "Asian Patient Recruitment Comes of Age," which features Bonnie A. Brescia, founding principal, BBK Worldwide. Click here to download the full article.

Topics: BBK Worldwide, Patient Recruitment, Technology

Three Blogs You Need to Read

By BBK Worldwide on Tue, Apr 8, 2014 | 7 min read

This month, we've rounded up our most popular blogs, ranging from building and maintaining advocacy relationships to the correlation between advertising efforts and enrollment rates. Here are some of the latest ideas in patient recruitment happening at BBK Worldwide.

Topics: BBK Worldwide, Patient Recruitment, Technology

Watch Now: A Webinar on Patient Recruitment, Advocacy Outreach, and Kevin Bacon

By Aaron Fleishman on Wed, Apr 2, 2014 | 2 min read

A few weeks ago, I hosted a webinar on best practices for working with advocacy groups for patient recruitment. The webinar, Six Degrees of Kevin Bacon: Building and Maintaining Positive Relationships with Advocacy Groups, reviewed how when it comes to building an advocacy program for patient recruitment, it's not just about the one connection you have with one organization … it is about utilizing your network to connect, grow, and build several relationships at a local, national, and international level.

Topics: Patient Recruitment, Webinars, Patient Advocacy, Social Media

Spotlight: Partnerships in Clinical Trials

By Laura Mulhall on Fri, Mar 28, 2014 | 3 min read

What happens in Vegas, stays in Vegas… Right? Well, not technically. Not in our case, anyway. 

Topics: Patient Recruitment, Cultural Adaptation, Conferences

A Conversation About Clinical Trial Privacy Considerations and Advertising Efficacy - Part I

By Joan F. Bachenheimer on Fri, Mar 21, 2014 | 7 min read

This is part one of a two-part series by Joan F. Bachenheimer, founding principal, and Matt Kibby, principal, technology and innovation, BBK Worldwide.

Topics: Patient Recruitment, TrialCentralNet, Technology, Metrics and Reporting, Site Selection

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