blog

New eBook: Why and How Emerging Biopharmaceutical Companies Can Do More with Less

By Aaron Fleishman on Tue, Jan 15, 2019 | 1 min read

Ensuring Successful Enrollment of Your Clinical Trials

The market has never been more competitive for small- and mid-size biopharmaceutical companies. While your company may not have the resources or depth of experience as the larger companies, with the right strategies you can find yourself better positioned to deliver results faster and with less expense to reach your clinical trial enrollment goals.

In this free, downloadable ebook, we offer solutions 

Topics: global patient recruitment, Technology, eBook, BBK Worldwide, Patient Recruitment, Patient Retention, Patient Engagement, Trends

The Impact a Travel Program Can Have on Your Patient Recruitment and Engagement Success

By BBK Worldwide on Mon, Jan 7, 2019 | 2 min read

When it comes to the benefits travel programs offer in support of clinical trials, opinions are varied. In a recent article published in International Clinical Trials, BBK’s Hannu Koski and Rob Laurens present compelling data with industry insights. “Talking Travel” looks at the appeal travel assistance programs have from the patients’ perspective.

Topics: patient data, Patient Experience, Patient, BBK Worldwide, Patient Recruitment, Patient Retention, Trends, Patient Travel

Agree or Disagree: We are Past the Era of Hype in Digital Health

By BBK Worldwide on Tue, Aug 7, 2018 | 1 min read

When it comes to digital health, do you believe that we are past the era of hype and into the era of adoption? Is there a degree of skepticism that still inhibits the wider adoption of digital health solutions in clinical research and healthcare?

Topics: digital health, Pharma15, Digital Platforms, Patient Recruitment

Real World Data Meets Real World Evidence at BBK's DIA 2018 Poster Session

By BBK Worldwide on Tue, Jun 26, 2018 | 2 min read

With the first day on the DIA 2018 exhibition floor behind us, we are really looking forward to the next couple days of learning and collaborating with our industry colleagues. Today, we will be presenting compelling real world data and evidence from multiple clinical trials that focuses on easing the burden of patient participation. 

Topics: Patient Experience, DIA 2018, Patient Recruitment

The Debate is Heating Up!

By Aaron Fleishman on Wed, Mar 21, 2018 | 2 min read

When it comes to clinical trial advertising, is “the juice worth the squeeze,” so to speak? To get at the heart of this issue, BBK Worldwide is bringing together industry experts to square off on the live video stream debate “Does Clinical Trial Advertising Deliver?” 

Join us on March 28th at 1:00pm EDT for a live 15-minute showdown between experts, debating the timely topic of direct-to-consumer advertising to support clinical trial recruitment.

With this lineup, you will not want to miss it!

Topics: global patient recruitment, clinical trials, Patient Recruitment, Pharma15

Buy a Baker’s Dozen

By Joan F. Bachenheimer on Tue, Oct 17, 2017 | 4 min read

It’s clear that the clinical team for each study is tasked with creating and managing an individual study budget. The problem is one-off study purchases do not accrue the benefits of volume discounting. Of course, there are numerous and complicated financial arrangements sponsors make with service providers to create optimal rates for clinical trial support – but what about the simple construct of, “buy one shirt, get another for free?”

Topics: clinical research, clinical trials, Patient Engagement, Patient Recruitment

Research Champions Part 1: The Devolving Role of Referring Physicians

By Bonnie A. Brescia on Thu, Jul 13, 2017 | 2 min read

Long ago, in a land far away, principal investigators were expected to “accrue study subjects” using their network of physician colleagues. Enrolling subjects from one’s patient panel was discouraged as therapeutic misconception might impugn study results. As a result, acceptable enrollment might run from 36 to 60 months or more.

Investigators would commonly send a “Dear Doctor” letter to others within their hospital or to their personal connections. Rarely did these letters produce effective results. Over time, referring physician programs altogether lost value and credibility due to a few commonly held beliefs:

 

 

Topics: Patient Recruitment, Physician Referrals

Getting Patients to “See” Your Clinical Trial Advertising

By Justin Jones on Tue, Apr 25, 2017 | 3 min read

Name something that happens to you five times every waking minute. Give up? It’s advertisements. The average person is exposed to approximately five ad messages every minute, for a total of about 3000 to 5000 advertisements a day. From TV and radio commercials to surfing the web to walking around your local grocery store, the flood of advertisements trying to grab your attention has never been greater. So here are two questions I want you to consider: how many of those ads do you remember and did they motivate you to take action? 

Topics: advertising, Patient Recruitment, clinical trials

New eBook: Rare Disease Research. What’s Next?

By BBK on Thu, Feb 23, 2017 | 2 min read

Nearly a year ago, we released our first guide on rare disease clinical research. In it, we were looking to address some important questions facing the people who are committed to improving the lives of patients with rare disorders. While much progress has been made, it is critical that those of us in the health care and life sciences industry remain keenly aware of all that’s being done to further research and improve outcomes. In our latest eBook, “Focus 5: Rare Disease Research. What’s Next?” we reached out to industry experts for their insights on this evolving clinical research landscape.

Topics: Rare Disease, clinical research, Patient Engagement, Patient Recruitment

The Importance of Advocacy Outreach for Patient Recruitment

By Aaron Fleishman on Tue, Aug 25, 2015 | 3 min read

Partnering with advocacy groups is a vital component to any clinical trial outreach effort. The approach to working with advocacy groups has changed in recent years. It is not just about the one connection you may have with one organization. These days it’s about working with the condition community as a whole for one common goal. Advocacy groups often have direct connections to people affected by a condition and can be highly beneficial to enrollment throughout the patient recruitment process.

Topics: Patient Recruitment, Patient Advocacy

 
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