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MythBusters Season 1 - What Did We Learn?

By Aaron Fleishman, Director, Market Development on Mon, Nov 4, 2019 | 3 min read

 

Is it true doctors are unwilling to refer their patients to clinical trials for fear of losing the patient? Will an app inherently solve your patient and site engagement problems? And speaking of engagement, there’s no way to actually define it and measure its impact, right? Over the course of 2019, BBK Worldwide launched a new initiative called Study Voices. Based off of the popular TV show on the Discovery Channel, MythBusters Study Voices was designed to debunk common myths in the clinical research industry. So, I’d like to introduce you to the BBK MythBusters team – Jessica Kim, Elizabeth Gargill, Matt Kibby, and me, Aaron Fleishman!

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, MythBusters

Committed to Excellence: RSG® Arrive Driver of the Month

By Elizabeth Gargill on Wed, Oct 23, 2019 | 2 min read

 

All you need is a brief conversation with Andrew to understand why he’s our RSG® Arrive Driver of the Month. A native of the Philadelphia area, he has been an RSG® Arrive driver for over two years. His assignments include taking patients with progressive neurodegenerative diseases to and from their study appointments, at times traveling two hours each way. He recognizes the challenges that some of the patients face and always tries to find opportunities to lighten their day with a smile or light conversation. “I try to take their mind off where they are traveling and why – even if it’s for a brief moment.”

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Patient Reimbursement, Patient Travel Programs

Reducing Administrative Burden for Site Staff Allows for More Time to Focus on Patients

By Jacob Silberstein, Account Executive on Wed, Oct 16, 2019 | 3 min read

 

As a former clinical research coordinator and clinic manager, I know first-hand that primary study coordinators are often the busiest members of the interdisciplinary study site teams. Managing investigator schedules, pre-screening potential participants, scheduling and confirming screening appointments, managing study drugs, and maintaining adequate staffing are just some of the myriad responsibilities a coordinator can be tasked with. And that’s not even getting to the importance of devoting your full attention to each patient in your clinic!

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Patient Reimbursement, Patient Travel Programs

BBK Worldwide Makes Its Mark

By Mike Schaeffer, Creative Director - Art on Tue, Oct 8, 2019 | 4 min read

BBK Worldwide’s new logo was recently selected from among 35,000 entries to be showcased in LogoLounge Book 11 – the bestselling book series that features the leading edge of identity design by highly accomplished and noteworthy designers. The international competition was judged by a preeminent panel of experts who represent the best of the best in the design community. With this recognition, let’s take a closer look at the award-winning logo and the creative vision behind it.


Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Creative, Logo, Design, Brand Identity

New Partnership with Health Union Shines the Light on the Patient Voice

By BBK Worldwide on Tue, Sep 10, 2019 | 7 min read

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We recently had the opportunity to sit down with Lauren Lawhon, chief operating officer for Health Union, to discuss our newly formed partnership with the pioneer in online communities and how greater insight into the patient voice can enhance the clinical trial patient experience.

Topics: Patient, Patient Experience, Study Voices, Health Union

With Kindness and Courtesy: RSG® Arrive Driver of the Month

By Elizabeth Gargill on Wed, Aug 14, 2019 | 3 min read

As RSG® Arrive continues to transform the clinical trial patient experience – enhancing access to care, removing barriers to participation, and fostering long-term engagement – we recognize Mike as our driver of the month. He exemplifies the qualities that set RSG® Arrive apart – dedication, commitment to care, and professionalism.

Topics: Patient Travel, Patient Experience

How Precision Medicine is Influencing Clinical Trials

By BBK Worldwide on Tue, Jun 4, 2019 | 1 min read

As originally conceived, personalized medicine referred to the tailoring of medical treatment to the individual characteristics of each patient. The right drug for the right patient at the right timehas since evolved to an approach that takes into account individual differences in people’s genes, environments, and lifestyles. 

Topics: Patient Experience, Pharma15 Live!, Vlog, Precision Medicine, Precision Support

BBK's Privacy Expert Shares His View on the Positive Trend in Patient Trust in Clinical Trials

By BBK Worldwide on Tue, Jun 4, 2019 | 1 min read

A recent survey shared in FiercePharma pointed to an upward trend in general public opinion of the pharmaceutical industry. But there is still work to be done.* 

Rob Laurens, Principal, Human Resources and Quality Assurance, credits much of this momentum to the work of everyone in the clinical R&D sector. 

Topics: Clinical Research, Big Data, Patient Experience, Pharma15 Live!, Vlog, Privacy

Small to Mid-Size Pharmaceutical Companies Are Meeting the Needs of a Shifting Marketplace

By Joan F. Bachenheimer on Tue, Jun 4, 2019 | 2 min read

Last year, smaller companies led in new drug approvals, according to a recent OutsourcingPharma.com article featuring Ken Getz, director of sponsored research at Tufts University. Notably, nearly half of these new drugs were for the treatment of rare diseases, demonstrating a shift within the industry away from a focus on scaling infrastructure.*

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CEO and Founding Principal of BBK Worldwide, Joan F. Bachenheimer, responds to the article, explaining that “the precision aspects of clinical trial discovery have remapped the patient experience. The more targeted the investigational therapy, the more individualized the orientation becomes toward patient recruitment and engagement. It’s logical that the search for patients with specific biomarkers begets an orientation centered on individual needs versus a mass orientation."

Topics: Trends, Clinical Research, Rare Disease Research, Patient Experience, Precision Medicine

Going the Extra Mile: RSG® Arrive Driver of the Month

By Elizabeth Gargill on Fri, May 3, 2019 | 2 min read

BBK’s RSG® Arrive patient travel program continues to stand out in an increasingly crowded marketplace of companies offering concierge travel and ride-hailing services. One of the reasons RSG® Arrive is in a class by itself is the dedication, commitment to care, and professionalism of its drivers. They routinely go above and beyond to ensure the comfort and care of their passengers.

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To recognize the important role that our RSG® Arrive drivers play in enhancing the clinical trial patient experience, we will be celebrating a driver of the month, starting this month with Viken.

Topics: Patient Travel, Patient Experience

 
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