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2021: A Look Inside Our Crystal Ball (part two)

By Elizabeth Gargill on Tue, Dec 22, 2020 | 7 min read

 

For part two of our Crystal Ball series, we asked a few more of our industry experts to comment on the clinical research landscape and to share their predictions for 2021.

Rob Laurens, Principal, RSG Services

 

Do you think a lot of the travel services rapidly deployed in response to COVID-19 will remain in effect? Will they become part of the standard offering?

Undoubtedly, many of the extraordinary support services deployed as a means to directly respond to the impact of the COVID-19 pandemic on clinical trial participant travel not only will remain available after the distribution and anticipated positive impact of vaccines, but also will be enhanced to serve the needs of a redefined approach and capabilities for clinical trial conduct by sponsors and CROs. 

Topics: BBK Worldwide, Patient Engagement, Patient Travel, Patient Experience, Patient Enrollment, Rob Laurens, Aaron Fleishman, Clinical Trial Patient Travel, Decentralized Trials, Virtual, Hybrid Trials, 2021 Predictions, 2021

2021: A Look Inside Our Crystal Ball (part one)

By Elizabeth Gargill on Mon, Dec 21, 2020 | 5 min read

 

As part of our Crystal Ball series, we asked BBK Worldwide President Matt Kibby to comment on the clinical research landscape and to share his predictions for 2021.

Matt Kibby, Principal, President

Is there a particular trend that you expect to have a significant impact on the industry in the coming year?

 

With COVID-19 dominating the headlines for much of 2020, one might expect that a key development for clinical R&D in 2021 will be the continued integration and expansion of services that support the hybridization / decentralization of clinical trials. Keeping trial participants – who tend to be older and at greater risk for complications from COVID-19 – away from clinical trial sites not only reduces the risk of SARS-COV-2 infection, but also offers the possibility of enrichment of the clinical trial experience; reduces the overall visit and expense burden for patients; and, moreover, reduces the trial burden on clinical trial site healthcare professionals.

Topics: BBK Worldwide, Patient Engagement, Patient Travel, Patient Experience, Patient Enrollment, Matt Kibby, Clinical Trial Patient Travel, 2021 Predictions, 2021, Underserved Populations

Clinical Trial Innovation: More Important Now Than Ever

By Elizabeth Gargill on Thu, Nov 19, 2020 | 2 min read

 

Clinical Trial Innovation: More Important Now Than Ever

A new survey gives voice to the healthcare consumer in the wake of COVID-19 and highlights the importance of innovation in clinical trial patient enrollment and engagement.

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New data provides clinical trial sponsors with the information they need to confidently embrace innovative solutions in response to COVID-19. The Study Voices 2020* survey reflects perspectives from patients, medical professionals, and members of the pharmaceutical industry. The findings reveal shifts in attitudes and behaviors since the onset of COVID-19 – insight that clinical trial sponsors can leverage for enrollment and engagement efforts, including for hybrid and virtual study models.

Topics: Patient Engagement, Patient Experience, Healthcare Consumer, COVID-19, International Clinical Trials, Patient Voice, Telehealth, Elizabeth Gargill, Study Voices 2020, Surveys, Site Voice, Publications

Why It’s Now Easier than Ever to Engage with Patients Wherever They Are

By Elizabeth Gargill on Thu, Oct 15, 2020 | 4 min read

 

Clinical trial sponsors now have access to several new solutions that make it possible to engage with patients wherever they are now more important than ever before as trials shift to hybrid and decentralized models.

Sponsors can transform their clinical trials with engagement solutions that prioritize patient care and convenience, helping maintain study momentum during COVID-19 and beyond.

Topics: Apps, Patient Experience, Study Voices, Patient Reimbursement, Patient Portals, Clinical Trial Innovations, COVID-19, Medication Delivery, In-home Nurse Visits

Ready, Set, Go Virtual!

By Elizabeth Gargill on Tue, Oct 6, 2020 | 2 min read

 

Ready, Set, Go Virtual!

New virtual engagement solutions are delivering patients the convenience and immediacy they want in their healthcare experience. Solutions that support decentralized or hybrid trials, like BBK’s virtual RSG® Card, are helping to remove some of the barriers to clinical trial participation that patients cite as the most challenging.

As a matter of fact, in BBK's recent Study Voices 2020 survey, patients selected "immediate reimbursement for study-related expenses" as the most important solution influencing their decision to participate in a clinical trial.

Topics: Patient Engagement, Patient Experience, Study Voices, Patient Reimbursement, RSG Card, Clinical Trial Innovations, Decentralized Trials, Virtual, Stipends

Study Voices 2020: Survey Findings Vol. 1

By Elizabeth Gargill on Tue, Sep 29, 2020 | 2 min read

 

During the last two weeks of August we surveyed more than 1,200 healthcare consumers, medical professionals, and members of the pharmaceutical industry for their perspectives on topics impacting today's healthcare consumer.

The findings provide a unique look at current attitudes and behaviors that inform the patient experience. They provide clinical trial sponsors with a snapshot of a critical moment in time when we're seeing the rise of telehealth, the adoption of decentralized and hybrid trials, and heightened awareness of clinical research. They also reveal new opportunities and challenges ahead for clinical trial enrollment and engagement.

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Topics: Patient Experience, Study Voices, Healthcare Consumer, Survey, Clinical Trial Innovations, COVID-19, Telehealth

BBK Worldwide Showcases Its Commitment to Innovation at DPharm 2020

By Aaron Fleishman on Fri, Sep 18, 2020 | 2 min read

 

DPharm. It's one of my favorite conferences that I look forward to each year. This year we will be virtual September 22-23, but still the same great energy and excitement. DPharm is a standout event that challenges and reports on innovation, with the goal of shaking up the way we conduct clinical trials so that we can reduce patient / physician burden and create greater efficiencies.

Topics: Disruptive Innovation, Conferences, Patient Experience, Study Voices, 2020 Events, Clinical Trial Innovations, COVID-19, DPHARM

Study-Life Balance: Re-Envisioning the Patient Experience

By Jessica Kim on Mon, May 18, 2020 | 3 min read

 

Putting clinical trial participation
within the context of a patient’s entire life experience.

 

BBK Worldwide is marking the evolution of the patient experience with the introduction of a new construct called study-life balance. It leverages patient-centric solutions to help patients more easily integrate clinical trial participation into their daily lives. 

Topics: Patient Engagement, Patient Experience, Study-life Balance, International Clinical Trials

5 Innovations Shaking Up Clinical Trial Patient Recruitment

By Elizabeth Gargill on Tue, Mar 10, 2020 | 4 min read

 

For clinical trial sponsors, staying on top of the latest innovations can be a challenge, especially in an industry historically slow to adapt to change. But experts warn of the risk of falling behind, especially in light of advancing technologies that are impacting clinical trial enrollment and engagement.

While you may not be ready to embrace the use of a virtual self-service hologram—greeting patients in the doctor’s office with information about a clinical trial—there are a few key innovations that all clinical trial sponsors should keep on their radar. Below, we highlight three that are driving significant change.

 

Topics: Wearables, Patient Experience, Voice Assistants, Patient Portals, Call Centers, At-home Visits, Clinical Trial Innovations

3 Myths That May Be Sabotaging Your Clinical Trial Enrollment Effort

By Elizabeth Gargill on Fri, Jan 24, 2020 | 4 min read

 

Myths are stubborn, persistent, and can easily put your well-intentioned clinical trial enrollment efforts at risk. But spotting and correcting them can be a challenge. To help the industry discern fact from fiction, we assembled our own MythBusters team, dedicated to confirming or busting common clinical trial myths. Empowered with data from our industry-wide surveys of patients, physicians, and clinical trial sponsors, the team identifies pervasive myths, puts them to the test, and arrives at a verdict.

Topics: Patient Engagement, Patient Experience, Study Voices, MythBusters, Patient Enrollment

 
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