Social Media Without Patient Engagement: Can This Really Be Done?

By Aaron Fleishman on Tue, Feb 19, 2013 | 5 min read

Last week, I attended the 4th Annual Summit for Clinical Ops Executives (SCOPE) conference in Miami. Unfortunately, I didn’t get as tan as I hoped; however, I did have the opportunity to lead a roundtable discussion on social media in the patient recruitment industry. This wasn’t my first rodeo. While we were discussing patient recruitment and social media, it struck me that people are done talking about it and want to start doing it. While I’m completely on board with that idea, the question still remains, “How?”

Topics: Patient Engagement, Social Media

The Importance of Patient Engagement

By Laura Mulhall on Wed, Nov 14, 2012 | 4 min read

A few weeks ago, I had the privilege of attending the Connected Health Symposium in Boston, Massachusetts through my graduate student program at Emerson College. This conference brings together leaders in healthcare delivery & design, academics, and technology to tackle healthcare’s toughest challenges. The theme this year was: Innovations to Build Value, Accountable Care and Patient Engagement. I was able to attend a few sessions, and I left feeling enlightened and inspired.

Topics: Patient Engagement, ePatient

mHealth Apps for Patient Recruitment

By Aaron Fleishman on Wed, Nov 7, 2012 | 4 min read

When you think about it, using apps for patient recruitment is a no brainer. Just like with most communications, you have to appeal to your audience. So here’s a little story on how we came to the realization that we needed to build apps.

Topics: Patient Recruitment, Patient Engagement, mHealth

Five Ideas for Patient Retention

By Aaron Fleishman on Mon, Sep 24, 2012 | 3 min read

As we’ve written about in previous blog articles, patient retention is about building relationships. This is easier said than done. One example that comes to my mind is a study where we had to come up with retention items for teenagers. It’s a little sad to say, but the days of board games and fun collectibles are pretty much out the door with this generation. If it’s not a new iPad®, iPhone®, video game, or the latest fashion, the teens these days aren’t interested. On a side note, I can’t believe I just wrote, “teens these days,” wow I’m getting old. Anyway, keeping people engaged in a study is important. If you don’t, you’ll be hiring BBK for our Lost to Follow Up Program, (had to throw a quick plug in there.) So how can we in the pharma and patient recruitment industry take on this challenge? Can a backpack still be engaging enough? What about a water bottle? Here are five ideas to think about when coming up with patient retention items.

Topics: Patient Retention, Patient Engagement

2012 is so 2003

By Matt Kibby on Thu, Aug 16, 2012 | 3 min read

Around nine years ago when BBK began expanding into the global clinical trial arena, fashioning recruitment strategies and materials that could be used to better effectively communicate clinical trial opportunities to patients, we found that many sponsors, CROs and other partner organizations were very skeptical about whether audiences outside the United States would approve.

Topics: BBK Worldwide, Patient Recruitment, Cultural Adaptation, Patient Engagement, Technology

Mobile Devices and the New Digital Frontier for Pharma

By Matthew Stumm on Mon, Aug 1, 2011 | 2 min read

Matthew Stumm, head of BBK Worldwide's creative and media team, comments on the profound impact that consumer electronics and healthcare-related information sources are having on drug development in the June issue of European Pharmaceutical Contractor. Stumm notes how important timely patient recruitment is for unlocking drug franchise success and advises sponsors to adapt to the way patients and physicians utilize mobile devices and social media.

Topics: Patient Engagement, mHealth, Mobile Strategies

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