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2012 is so 2003

By Matt Kibby on Thu, Aug 16, 2012 | 3 min read

Around nine years ago when BBK began expanding into the global clinical trial arena, fashioning recruitment strategies and materials that could be used to better effectively communicate clinical trial opportunities to patients, we found that many sponsors, CROs and other partner organizations were very skeptical about whether audiences outside the United States would approve.

Topics: BBK Worldwide, Patient Recruitment, Cultural Adaptation, Patient Engagement, Technology

Mobile Devices and the New Digital Frontier for Pharma

By Matthew Stumm on Mon, Aug 1, 2011 | 2 min read

Matthew Stumm, head of BBK Worldwide's creative and media team, comments on the profound impact that consumer electronics and healthcare-related information sources are having on drug development in the June issue of European Pharmaceutical Contractor. Stumm notes how important timely patient recruitment is for unlocking drug franchise success and advises sponsors to adapt to the way patients and physicians utilize mobile devices and social media.

Topics: Patient Engagement, mHealth, Mobile Strategies

 
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