In boxing, it takes a combination of punches to knock out your opponent. The same is true in advertising. It’s that blend of tactics that makes media convert – in our case into appropriate patient recruitment referrals for your research study.
There comes a time in all parents’ lives when their children ask what they do at work all day. I've decided to be prepared for this eventful moment with the following story of woe and happiness for all to read.
Should you go mobile with your patient recruitment campaign? Why not! Your patients already have. In today’s competitive patient recruitment arena, going mobile is no longer a question but a strategic imperative. But, having an optimized version of your desktop website is not enough. You need a multi-channel strategy to maximize the ROI that lives within the mobile world. You want numbers? Well, if statistics are just numbers looking for a fight, then I say, “Ding! Ding!”
Lasting relationships with patient advocacy and community groups can be an important part of a patient recruitment program. The question is, how do you build those relationships? And once you’ve built them, how do you maintain them? Here are a few ways you can work with advocacy groups as a patient recruitment tactic.
Last week, I attended the 4th Annual Summit for Clinical Ops Executives (SCOPE) conference in Miami. Unfortunately, I didn’t get as tan as I hoped; however, I did have the opportunity to lead a roundtable discussion on social media in the patient recruitment industry. This wasn’t my first rodeo. While we were discussing patient recruitment and social media, it struck me that people are done talking about it and want to start doing it. While I’m completely on board with that idea, the question still remains, “How?”
A few weeks ago, I had the privilege of attending the Connected Health Symposium in Boston, Massachusetts through my graduate student program at Emerson College. This conference brings together leaders in healthcare delivery & design, academics, and technology to tackle healthcare’s toughest challenges. The theme this year was: Innovations to Build Value, Accountable Care and Patient Engagement. I was able to attend a few sessions, and I left feeling enlightened and inspired.
When you think about it, using apps for patient recruitment is a no brainer. Just like with most communications, you have to appeal to your audience. So here’s a little story on how we came to the realization that we needed to build apps.
As we’ve written about in previous blog articles, patient retention is about building relationships. This is easier said than done. One example that comes to my mind is a study where we had to come up with retention items for teenagers. It’s a little sad to say, but the days of board games and fun collectibles are pretty much out the door with this generation. If it’s not a new iPad®, iPhone®, video game, or the latest fashion, the teens these days aren’t interested. On a side note, I can’t believe I just wrote, “teens these days,” wow I’m getting old. Anyway, keeping people engaged in a study is important. If you don’t, you’ll be hiring BBK for our Lost to Follow Up Program, (had to throw a quick plug in there.) So how can we in the pharma and patient recruitment industry take on this challenge? Can a backpack still be engaging enough? What about a water bottle? Here are five ideas to think about when coming up with patient retention items.
Around nine years ago when BBK began expanding into the global clinical trial arena, fashioning recruitment strategies and materials that could be used to better effectively communicate clinical trial opportunities to patients, we found that many sponsors, CROs and other partner organizations were very skeptical about whether audiences outside the United States would approve.
Matthew Stumm, head of BBK Worldwide's creative and media team, comments on the profound impact that consumer electronics and healthcare-related information sources are having on drug development in the June issue of European Pharmaceutical Contractor. Stumm notes how important timely patient recruitment is for unlocking drug franchise success and advises sponsors to adapt to the way patients and physicians utilize mobile devices and social media.