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BBK Worldwide's Patient Engagement App Recognized by the 2014 Ragan Awards

By Matthew Stumm on Fri, Aug 15, 2014 | 2 min read

Ragan Health Care PR and Marketing Award

We are excited to announce our recent Honorable Mention for My Clinical Study BuddySM in the “Best Mobile App” category of the 2014 Ragan’s Health Care PR and Marketing Awards! Designed to integrate into study participants’ daily lives, My Clinical Study BuddySM is a key competitive differentiator in today’s increasingly shifting and ever-changing mHealth and clinical landscape. Underscoring its adaptive model, the mobile app utilizes a technology-based solution that can change in real-time and adjust to sponsor’s needs in order to help reduce overall trial costs and maximize patient engagement.

Fueled by our innovative passion, we are honored to be recognized for our work and stand proud to be showcased among such talented contenders. Congratulations to all the winners – see you at next year’s event!

Topics: Patient Engagement, mHealth, Awards

BBK Worldwide Makes Patient Engagement Easier with New mHealth Apps

By BBK Worldwide on Tue, Jun 17, 2014 | 6 min read

Underscoring its Commitment to Patient Advocacy and Care, My Clinical Study BuddySM Mobile Apps to Help Boost Patient Engagement

Mobile Apps to Streamline Valuable Resource and Information Sharing, Better Connect Advocacy Groups, Pharmaceutical Sponsors and Patients

DIA 2014 50th Annual Meeting, SAN DIEGO, Calif. and BOSTON, Mass., June 16, 2014--BBK Worldwide, a leading clinical trial marketing firm, today unveiled two new mobile apps for patient and site engagement, My Clinical Study BuddySM and My Clinical Study BuddySM Protocol Pointers Edition. Available for Apple® and Android mobile phones and tablets, both apps are available today on iTunes® and the Google Play store and are being demoed at this week's DIA 2014 50th Annual Meeting at the San Diego Convention Center, San Diego, Calif., June 16-19 at BBK booth #2309.

Topics: Patient Engagement, mHealth, Physician Engagement, Technology

mHealth for Patient Recruitment and Engagement in Clinical Trials

By Aaron Fleishman on Mon, Sep 16, 2013 | 4 min read

The U.S. Department of Health and Human Services defines mHealth as “the use of mobile and wireless devices to improve health outcomes, healthcare services, and health research.” At BBK, we call it a priority.

Topics: Patient Recruitment, Patient Engagement, mHealth

BBK's Patient Engagement App Recognized by Web Health Awards

By Matthew Stumm on Wed, Aug 7, 2013 | 2 min read

Health Info Gizmo and shop.BBKWorldwide.com are Recognized for Excellence in Mobile Application Resource and e-Business

Topics: Patient Engagement, mHealth, Awards

Social Media - Friend or Foe?

By Andre Briola on Thu, Jun 20, 2013 | 3 min read

I wake up and fire up my computer. Instinctively I log in to Twitter and LinkedIn, to name a couple, as I want to be informed of the current happenings within the past 12 hours. I want to know how these may affect the universe, my universe, of clinical research. Through a world of hashtags, Likes, @ references or shares, I look for my profile, company, or studies that I'm involved with just to ensure that at least some or a few people have shared the information that I, so very kindly, have posted on their timelines or feeds.

Topics: Patient Recruitment, Patient Engagement, Social Media

Part 3: Mobile Web Trends in Patient Recruitment and Engagement

By Matthew Stumm on Mon, Apr 29, 2013 | 4 min read

During my second blog in this series, rounds 5 – 9, (for rounds 1 – 4, click here) I discussed how in boxing, it takes a range of tactics to knock out an opponent and that the same is true of advertising. It’s that blend of tactics that makes a patient engagement campaign work, along with powerful analytics. My last blog provided five tactics to consider as part of mobile optimization for your global patient recruitment campaign.

Topics: Patient Recruitment, Patient Engagement, Mobile Strategies

Part 2: Mobile Tactics for Global Patient Recruitment and Engagement

By Matthew Stumm on Mon, Apr 22, 2013 | 21 min read

In boxing, it takes a combination of punches to knock out your opponent. The same is true in advertising. It’s that blend of tactics that makes media convert – in our case into appropriate patient recruitment referrals for your research study.   

Topics: Patient Recruitment, Patient Engagement, Mobile Strategies

ClinicalTriaLandia: The Story of Patient Recruitment

By BBKWorldwide on Fri, Apr 5, 2013 | 5 min read

There comes a time in all parents’ lives when their children ask what they do at work all day. I've decided to be prepared for this eventful moment with the following story of woe and happiness for all to read.

Topics: Patient Recruitment, Patient Engagement

Part 1: Mobile Tactics for Global Patient Recruitment and Engagement

By Matthew Stumm on Mon, Apr 1, 2013 | 3 min read

Should you go mobile with your patient recruitment campaign? Why not! Your patients already have. In today’s competitive patient recruitment arena, going mobile is no longer a question but a strategic imperative. But, having an optimized version of your desktop website is not enough. You need a multi-channel strategy to maximize the ROI that lives within the mobile world. You want numbers? Well, if statistics are just numbers looking for a fight, then I say, “Ding! Ding!”

Topics: Patient Recruitment, Patient Engagement, Mobile Strategies

A Personalized Approach to Advocacy Engagement for Patient Recruitment

By Aaron Fleishman on Wed, Feb 27, 2013 | 4 min read

Lasting relationships with patient advocacy and community groups can be an important part of a patient recruitment program. The question is, how do you build those relationships? And once you’ve built them, how do you maintain them? Here are a few ways you can work with advocacy groups as a patient recruitment tactic.

Topics: Patient Recruitment, Patient Engagement, Patient Centricity, Patient Advocacy

 
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