2015 Clinical Trial Marketing Trends: #BacktoBasics

By Matthew Stumm on Tue, Mar 3, 2015 | 2 min read

Since BBK Worldwide began in 1983, we’ve conducted thousands of clinical trial marketing and advertising campaigns on behalf of our clients in the pharmaceutical, biotechnology and medical device industries. Three decades of experience in any industry will see trends come and go, and offer much perspective into what works and what doesn’t. While the tactics may shift, there is one constant – a solid message.

Topics: Patient Engagement, Branding and Advertising

Download our Free eBook on mHealth and Patient Engagement

By BBKWorldwide on Mon, Feb 2, 2015 | 2 min read

We’re pleased to announce the availability of our latest eBook – mHealth: A New Era in Patient EngagementOne of today’s hottest industry buzz words, the idea behind the book was to cut through the hype and offer useful advice and practical considerations relating to mHealth as it affects those of us working in clinical trials.

Topics: Patient Engagement, mHealth, eBook

mHealth & Patient Centricity – Why They Go Hand in Hand

By Aaron Fleishman on Fri, Jan 30, 2015 | 3 min read

mHealth is rapidly becoming much more than popular fitness and wellness apps – it's fueling new levels of patient engagement. Wearables have the potential to significantly help patients suffering from a multitude of health concerns and in turn, better inform physicians and share critical physiological data at a level never before achieved.

Topics: Patient Engagement, Patient Centricity, mHealth

Five Tips for a Winning Patient Engagement App

By Aaron Fleishman on Wed, Jan 28, 2015 | 3 min read

Accounting for more than $2.3 billion in major deals last year, mHealth remains one of the hottest trends in healthcare. With thousands of health and wellness apps on the market – from calorie counters to disease management apps that better connect the patient and physician, there are a few key tips we believe will best engage patients and ensure consistent usage over time.

Topics: Patient Engagement, mHealth

BBK’s Patient Engagement App Shortlisted for the 2014 SCRIP Awards

By Matthew Stumm on Mon, Sep 22, 2014 | 2 min read

BBK Worldwide is pleased to announce its recognition as a finalist for its mobile patient engagement app My Clinical Study Buddy in the “Best Technological Development in Clinical Trials” category in the 2014 SCRIP Awards. The annual SCRIP Awards acknowledge and applaud the pharmaceutical industry’s highest achievers across all parts of the value chain, and recognize both corporate and individual achievement. Award winners will be announced at a ceremony in London on December 3rd.

Topics: Patient Engagement, mHealth, Awards

BBK Worldwide's Patient Engagement App Recognized by the 2014 Ragan Awards

By Matthew Stumm on Fri, Aug 15, 2014 | 2 min read

Ragan Health Care PR and Marketing Award

We are excited to announce our recent Honorable Mention for My Clinical Study BuddySM in the “Best Mobile App” category of the 2014 Ragan’s Health Care PR and Marketing Awards! Designed to integrate into study participants’ daily lives, My Clinical Study BuddySM is a key competitive differentiator in today’s increasingly shifting and ever-changing mHealth and clinical landscape. Underscoring its adaptive model, the mobile app utilizes a technology-based solution that can change in real-time and adjust to sponsor’s needs in order to help reduce overall trial costs and maximize patient engagement.

Fueled by our innovative passion, we are honored to be recognized for our work and stand proud to be showcased among such talented contenders. Congratulations to all the winners – see you at next year’s event!

Topics: Patient Engagement, mHealth, Awards

BBK Worldwide Makes Patient Engagement Easier with New mHealth Apps

By BBK Worldwide on Tue, Jun 17, 2014 | 6 min read

Underscoring its Commitment to Patient Advocacy and Care, My Clinical Study BuddySM Mobile Apps to Help Boost Patient Engagement

Mobile Apps to Streamline Valuable Resource and Information Sharing, Better Connect Advocacy Groups, Pharmaceutical Sponsors and Patients

DIA 2014 50th Annual Meeting, SAN DIEGO, Calif. and BOSTON, Mass., June 16, 2014--BBK Worldwide, a leading clinical trial marketing firm, today unveiled two new mobile apps for patient and site engagement, My Clinical Study BuddySM and My Clinical Study BuddySM Protocol Pointers Edition. Available for Apple® and Android mobile phones and tablets, both apps are available today on iTunes® and the Google Play store and are being demoed at this week's DIA 2014 50th Annual Meeting at the San Diego Convention Center, San Diego, Calif., June 16-19 at BBK booth #2309.

Topics: Patient Engagement, mHealth, Physician Engagement, Technology

mHealth for Patient Recruitment and Engagement in Clinical Trials

By Aaron Fleishman on Mon, Sep 16, 2013 | 4 min read

The U.S. Department of Health and Human Services defines mHealth as “the use of mobile and wireless devices to improve health outcomes, healthcare services, and health research.” At BBK, we call it a priority.

Topics: Patient Recruitment, Patient Engagement, mHealth

BBK's Patient Engagement App Recognized by Web Health Awards

By Matthew Stumm on Wed, Aug 7, 2013 | 2 min read

Health Info Gizmo and are Recognized for Excellence in Mobile Application Resource and e-Business

Topics: Patient Engagement, mHealth, Awards

Social Media - Friend or Foe?

By Andre Briola on Thu, Jun 20, 2013 | 3 min read

I wake up and fire up my computer. Instinctively I log in to Twitter and LinkedIn, to name a couple, as I want to be informed of the current happenings within the past 12 hours. I want to know how these may affect the universe, my universe, of clinical research. Through a world of hashtags, Likes, @ references or shares, I look for my profile, company, or studies that I'm involved with just to ensure that at least some or a few people have shared the information that I, so very kindly, have posted on their timelines or feeds.

Topics: Patient Recruitment, Patient Engagement, Social Media

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