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mHealth + Patient Engagement: A New Connected Model in Clinical Trials

By BBK Worldwide on Wed, Apr 8, 2015 | 2 min read

mHealth + Patient Engagement: A New Connected Model in Clinical TrialsMobile devices and apps which monitor vital signs, analyze blood, and track medication adherence, among other things are quickly becoming the new norm in healthcare. But how is mHealth making its mark on clinical trials? A recent survey conducted by Applied Clinical Trials and SCORR Marketing confirms that mobile health technology is in fact poised to improve data collection and quality, and drive efficiencies across the clinical trial landscape.

Topics: Patient Engagement, Webinars, mHealth

Top mHealth Takeaways from MCT-Congress

By Aaron Fleishman on Tue, Apr 7, 2015 | 3 min read

Mobile app technology is quickly becoming the baseline in clinical trials as new innovations continue to be introduced into the market. MCT-Congress, which I recently attended in Edinburgh, is dedicated to the business of mobile technology in the clinical trial space so as you can imagine, there was much discussion around how mHealth is impacting clinical trials – from patient recruitment and enrollment to site and patient engagement throughout the trial.

Topics: Patient Engagement, mHealth

BBK to Host mHealth Webinar on April 16th

By BBK Worldwide on Tue, Mar 17, 2015 | 2 min read

mHealth + Patient EngagamentFor patient recruitment and engagement in clinical trials, mHealth is a minimum requirement to reach and connect with patients in today’s mobile-centric world. BBK Worldwide is excited to host a panel discussion with experts from Oracle and health wearables start-up Empatica on Thursday, April 16th at 2:00pm EST where panelists will highlight real-world examples that successfully blend technology with patient centricity – the right combination that drives mHealth delivery from theory to reality.

Topics: Patient Engagement, mHealth

The Power of Mobile in Medical & Clinical Research

By Matt Kibby on Mon, Mar 16, 2015 | 3 min read

Early last week Apple excited many and rattled others with its ResearchKit announcement. The open-source toolkit or “framework” includes disease-specific applications that patients can use to track their symptoms, and will allow researchers to gather data from iPhone users to help further medical research. While reaction has been mixed, most agree that tools that help medical science advance and make people and patients more involved are welcome innovations. But clinical research and medical research aren’t the same. Running a global clinical trial is much different than creating and delivering apps to aid research on a particular disease.

Topics: Patient Engagement, Mobile Strategies

“Focus 5” - Raise Your Clinical Trial’s Patient Centricity Profile

By BBK Worldwide on Wed, Mar 11, 2015 | 2 min read

BBK Worldwide is pleased to offer our first “Focus 5”, a compilation of quick tips, advice and insights to help companies understand patient centricity as it relates to enhanced patient recruitment and patient engagement within clinical trials.

Topics: Patient Recruitment, Patient Engagement, Patient Centricity

2015 Clinical Trial Marketing Trends: #BacktoBasics

By Matthew Stumm on Tue, Mar 3, 2015 | 2 min read

Since BBK Worldwide began in 1983, we’ve conducted thousands of clinical trial marketing and advertising campaigns on behalf of our clients in the pharmaceutical, biotechnology and medical device industries. Three decades of experience in any industry will see trends come and go, and offer much perspective into what works and what doesn’t. While the tactics may shift, there is one constant – a solid message.

Topics: Patient Engagement, Branding and Advertising

Download our Free eBook on mHealth and Patient Engagement

By BBKWorldwide on Mon, Feb 2, 2015 | 2 min read

We’re pleased to announce the availability of our latest eBook – mHealth: A New Era in Patient EngagementOne of today’s hottest industry buzz words, the idea behind the book was to cut through the hype and offer useful advice and practical considerations relating to mHealth as it affects those of us working in clinical trials.

Topics: Patient Engagement, mHealth, eBook

mHealth & Patient Centricity – Why They Go Hand in Hand

By Aaron Fleishman on Fri, Jan 30, 2015 | 3 min read

mHealth is rapidly becoming much more than popular fitness and wellness apps – it's fueling new levels of patient engagement. Wearables have the potential to significantly help patients suffering from a multitude of health concerns and in turn, better inform physicians and share critical physiological data at a level never before achieved.

Topics: Patient Engagement, Patient Centricity, mHealth

Five Tips for a Winning Patient Engagement App

By Aaron Fleishman on Wed, Jan 28, 2015 | 3 min read

Accounting for more than $2.3 billion in major deals last year, mHealth remains one of the hottest trends in healthcare. With thousands of health and wellness apps on the market – from calorie counters to disease management apps that better connect the patient and physician, there are a few key tips we believe will best engage patients and ensure consistent usage over time.

Topics: Patient Engagement, mHealth

BBK’s Patient Engagement App Shortlisted for the 2014 SCRIP Awards

By Matthew Stumm on Mon, Sep 22, 2014 | 2 min read

BBK Worldwide is pleased to announce its recognition as a finalist for its mobile patient engagement app My Clinical Study Buddy in the “Best Technological Development in Clinical Trials” category in the 2014 SCRIP Awards. The annual SCRIP Awards acknowledge and applaud the pharmaceutical industry’s highest achievers across all parts of the value chain, and recognize both corporate and individual achievement. Award winners will be announced at a ceremony in London on December 3rd.

Topics: Patient Engagement, mHealth, Awards

 
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