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Part II: Top Trends Paving the Way for Clinical Trial Success

By BBKWorldwide on Thu, Sep 3, 2015

In last week’s post I focused on how socio-techno advancements, a balanced patient outreach plan, and optimal outreach strategies work to enhance patient recruitment and engagement. While those three trends are painting a picture for how to optimize the clinical trial practices of the future, there are two more top trends that will help to round out any campaign.

Topics: Patient Engagement, clinical trials

Q&A: mHealth + Patient Engagement - The Connected Health Model

By BBKWorldwide on Thu, May 14, 2015

During our recent webinar, “mHealth + Patient Engagement: A New Connected Health Model”, our panelists, Dan Bender (Empatica), Larry Suarez (Oracle) and Jaime Cohen (BBK Worldwide) received many thought-provoking questions throughout the hour. While we were able to answer a few on the spot, there were many that we didn’t have time to address. Below, Jaime takes a turn answering your burning questions.

Topics: Patient Engagement, mHealth

Can the New Connected mHealth Model Increase Engagement?

By Matt Kibby on Wed, May 6, 2015

Just about everyone carries a mobile device these days. Whether you’re in line for your morning coffee or on the treadmill at the gym, most people have their phones close at hand. So how can we utilize today’s connected mHealth model to better tap into clinical trial patients through means they are already using, such as their phones?

Topics: Patient Engagement, mHealth

“Focus 5” – A Guide to mHealth in Your Next Clinical Trial

By BBK Worldwide on Tue, Apr 21, 2015

Following last week’s successful mHealth + Patient Engagement webinar, which featured Larry Suarez, mobile architect with Oracle’s Health Sciences Global Business Unit and Daniel Bender, product manager with Empatica, we are excited to offer our latest Focus 5 eBook – a compilation of industry expert insights on the ways in which mobile health technology impacts clinical trials, raises the patient voice, and enables a higher standard of care.  

Topics: Patient Engagement, mHealth, Site Engagement

mHealth + Patient Engagement: A New Connected Model in Clinical Trials

By BBK Worldwide on Wed, Apr 8, 2015

mHealth + Patient Engagement: A New Connected Model in Clinical TrialsMobile devices and apps which monitor vital signs, analyze blood, and track medication adherence, among other things are quickly becoming the new norm in healthcare. But how is mHealth making its mark on clinical trials? A recent survey conducted by Applied Clinical Trials and SCORR Marketing confirms that mobile health technology is in fact poised to improve data collection and quality, and drive efficiencies across the clinical trial landscape.

Topics: Patient Engagement, Webinars, mHealth

Top mHealth Takeaways from MCT-Congress

By Aaron Fleishman on Tue, Apr 7, 2015

Mobile app technology is quickly becoming the baseline in clinical trials as new innovations continue to be introduced into the market. MCT-Congress, which I recently attended in Edinburgh, is dedicated to the business of mobile technology in the clinical trial space so as you can imagine, there was much discussion around how mHealth is impacting clinical trials – from patient recruitment and enrollment to site and patient engagement throughout the trial.

Topics: Patient Engagement, mHealth

BBK to Host mHealth Webinar on April 16th

By BBK Worldwide on Tue, Mar 17, 2015

mHealth + Patient EngagamentFor patient recruitment and engagement in clinical trials, mHealth is a minimum requirement to reach and connect with patients in today’s mobile-centric world. BBK Worldwide is excited to host a panel discussion with experts from Oracle and health wearables start-up Empatica on Thursday, April 16th at 2:00pm EST where panelists will highlight real-world examples that successfully blend technology with patient centricity – the right combination that drives mHealth delivery from theory to reality.

Topics: Patient Engagement, mHealth

The Power of Mobile in Medical & Clinical Research

By Matt Kibby on Mon, Mar 16, 2015

Early last week Apple excited many and rattled others with its ResearchKit announcement. The open-source toolkit or “framework” includes disease-specific applications that patients can use to track their symptoms, and will allow researchers to gather data from iPhone users to help further medical research. While reaction has been mixed, most agree that tools that help medical science advance and make people and patients more involved are welcome innovations. But clinical research and medical research aren’t the same. Running a global clinical trial is much different than creating and delivering apps to aid research on a particular disease.

Topics: Patient Engagement, Mobile Strategies

“Focus 5” - Raise Your Clinical Trial’s Patient Centricity Profile

By BBK Worldwide on Wed, Mar 11, 2015

BBK Worldwide is pleased to offer our first “Focus 5”, a compilation of quick tips, advice and insights to help companies understand patient centricity as it relates to enhanced patient recruitment and patient engagement within clinical trials.

Topics: Patient Recruitment, Patient Engagement, Patient Centricity

2015 Clinical Trial Marketing Trends: #BacktoBasics

By Matthew Stumm on Tue, Mar 3, 2015

Since BBK Worldwide began in 1983, we’ve conducted thousands of clinical trial marketing and advertising campaigns on behalf of our clients in the pharmaceutical, biotechnology and medical device industries. Three decades of experience in any industry will see trends come and go, and offer much perspective into what works and what doesn’t. While the tactics may shift, there is one constant – a solid message.

Topics: Patient Engagement, Branding and Advertising

 

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