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Study-Life Balance: Re-envisioning the Patient Experience

By Jessica Kim on Mon, May 18, 2020 | 3 min read

 

Putting clinical trial participation
within the context of a patient’s entire life experience.

 

BBK Worldwide is marking the evolution of the patient experience with the introduction of a new construct called study-life balance. It leverages patient-centric solutions to help patients more easily integrate clinical trial participation into their daily lives. 

Topics: Patient Engagement, Patient Experience, Study-life Balance, International Clinical Trials

What and When to Submit to the IRB?

By Elizabeth Gargill on Wed, Apr 29, 2020 | 1 min read

Insights from Advarra on Managing Changes to Patient Enrollment & Engagement due to COVID-19

Get an IRB's perspective on managing clinical trial enrollment modifications due to COVID-19 by watching our interview with Michele Russell-Einhorn, Chief Compliance Officer and Institutional Official, Advarra.

Topics: Patient Engagement, COVID-19, Clinical Trial Enrollment, Institutional Review Board, Rob Laurens, IRB

Maintaining Clinical Trial Momentum during COVID-19 and Beyond

By Elizabeth Gargill on Thu, Apr 23, 2020 | 1 min read

In our latest Pharma15 Live! COVID-19 special report, BBK's President Matt Kibby introduces a new framework for helping clinical trial sponsors maintain study momentum during COVID-19 and beyond.

The framework features strategies for minimizing disruption during four key stages of the study lifecycle.

Topics: Patient Engagement, Patient Enrollment, COVID-19, Coronavirus, Matt Kibby

Ramping Up Patient & Site Engagement during COVID-19

By Elizabeth Gargill on Tue, Apr 14, 2020 | 6 min read

 

Guidance to Help Respond to Immediate Challenges 

As the COVID-19 outbreak challenges clinical trial sponsors, we’ve identified efforts to support patient and site engagement -  helping to minimize clinical trial disruption and keep timelines intact. Some efforts respond to FDA guidance on conducting clinical trials during the COVID-19 pandemic while others respond to challenges introduced by travel restrictions, infection risks, enhanced site burden, and protocol deviations.

Topics: Patient Engagement, Site Engagement, RSG Arrive, COVID-19

Minimizing Clinical Trial Disruption from COVID-19

By Elizabeth Gargill on Thu, Apr 2, 2020 | 2 min read

 

We are closely monitoring the COVID-19 outbreak and its impact on clinical trial patient recruitment, engagement, and compliance. As the health and wellbeing of patients remains our priority, we’ve outlined key solutions clinical trial sponsors can quickly deploy to enhance compliance and ensure patients are able to continue with their clinical trial participation.

Topics: Patient Engagement, Patient Enrollment, COVID-19, FDA Guidance, Coronavirus, Joan F. Bachenheimer

3 Myths That May Be Sabotaging Your Clinical Trial Enrollment Effort

By Elizabeth Gargill on Fri, Jan 24, 2020 | 4 min read

 

Myths are stubborn, persistent, and can easily put your well-intentioned clinical trial enrollment efforts at risk. But spotting and correcting them can be a challenge. To help the industry discern fact from fiction, we assembled our own MythBusters team, dedicated to confirming or busting common clinical trial myths. Empowered with data from our industry-wide surveys of patients, physicians, and clinical trial sponsors, the team identifies pervasive myths, puts them to the test, and arrives at a verdict.

Topics: Patient Engagement, Patient Experience, Study Voices, MythBusters, Patient Enrollment

2020: A Look Inside Our Crystal Ball

By Elizabeth Gargill on Thu, Dec 19, 2019 | 4 min read

 

In this special year end post, we asked a few of our BBK industry experts to comment on the clinical research landscape and to share their predictions for 2020.

Sarah Mandracchia, Director, Site Operations

Where do you see clinical trial patient travel going in 2020? 

I predict that 2020 will be a year of transformation for travel in the clinical trial space. In the last six months, we have seen a dramatic shift in our sponsors’ understanding of their patients’ needs related to travel, and more in-depth language included in informed consent forms (ICFs). This growing understanding of their patients, and the possible travel offerings, then resonates with their sites, which, in turn, feel even more supported during clinical trial administration.

Topics: BBK Worldwide, Patient Engagement, Patient Experience, 2020, Patient Enrollment

Now Trending: Social media platforms to keep an eye out for in 2020

By Nicole DeMarco, Media and Research Strategist on Wed, Dec 4, 2019 | 3 min read

 

We recently asked BBK’s Media and Research Strategist Nicole DeMarco to look beyond Facebook, Twitter, and Instagram and share her thoughts on what alternative platforms she thinks offer the most promise for life science marketers.

In the life sciences realm of clinical research advertising, the use of social media platforms is essentially more limited than the options available to general marketers, but great opportunities exist to stay creative, relevant, and highly-targeted.

Topics: BBK Worldwide, Patient Engagement, Social Media, Clinical Trials, Apps, Patient Experience, TikTok

Patient Health Apps - Help or Hype?

By Elizabeth Gargill on Wed, Nov 13, 2019 | 5 min read

 

Last month, in partnership with Health Union, we surveyed over 200 patients on health app use. The findings not only dispel some common myths about app use, but they provide valuable insight that members of the clinical research community can leverage to enhance the design, development, and adoption of clinical trial engagement apps.

We recently sat down with Health Union’s COO and Clinical Business Lead, Lauren Lawhon, for a Q&A session to get her take on the survey results.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Study Voices, Health Union, MythBusters, Health Apps

BBK Worldwide Hires Nicole DeMarco as Media and Research Strategist

By Elizabeth Gargill on Tue, Nov 5, 2019 | 1 min read

 

 

The BBK team is very pleased to welcome Nicole DeMarco as Media and Research Strategist. Nicole is an experienced healthcare marketing professional, having supported numerous clients in the life sciences industry. In her new position with BBK, she will drive media strategy and placement for the firm’s multichannel advertising campaigns.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Media, Research, Employees

 
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