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Patient Health Apps - Help or Hype?

By Elizabeth Gargill on Wed, Nov 13, 2019 | 5 min read

 

Last month, in partnership with Health Union, we surveyed over 200 patients on health app use. The findings not only dispel some common myths about app use, but they provide valuable insight that members of the clinical research community can leverage to enhance the design, development, and adoption of clinical trial engagement apps.

We recently sat down with Health Union’s COO and Clinical Business Lead, Lauren Lawhon, for a Q&A session to get her take on the survey results.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Study Voices, Health Union, MythBusters, Health Apps

BBK Worldwide Hires Nicole DeMarco as Media and Research Strategist

By Elizabeth Gargill on Tue, Nov 5, 2019 | 1 min read

 

 

The BBK team is very pleased to welcome Nicole DeMarco as Media and Research Strategist. Nicole is an experienced healthcare marketing professional, having supported numerous clients in the life sciences industry. In her new position with BBK, she will drive media strategy and placement for the firm’s multichannel advertising campaigns.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Media, Research, Employees

MythBusters Season 1 - What Did We Learn?

By Aaron Fleishman, Director, Market Development on Mon, Nov 4, 2019 | 3 min read

 

Is it true doctors are unwilling to refer their patients to clinical trials for fear of losing the patient? Will an app inherently solve your patient and site engagement problems? And speaking of engagement, there’s no way to actually define it and measure its impact, right? Over the course of 2019, BBK Worldwide launched a new initiative called Study Voices. Based off of the popular TV show on the Discovery Channel, MythBusters Study Voices was designed to debunk common myths in the clinical research industry. So, I’d like to introduce you to the BBK MythBusters team – Jessica Kim, Elizabeth Gargill, Matt Kibby, and me, Aaron Fleishman!

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, MythBusters

Committed to Excellence: RSG® Arrive Driver of the Month

By Elizabeth Gargill on Wed, Oct 23, 2019 | 2 min read

 

All you need is a brief conversation with Andrew to understand why he’s our RSG® Arrive Driver of the Month. A native of the Philadelphia area, he has been an RSG® Arrive driver for over two years. His assignments include taking patients with progressive neurodegenerative diseases to and from their study appointments, at times traveling two hours each way. He recognizes the challenges that some of the patients face and always tries to find opportunities to lighten their day with a smile or light conversation. “I try to take their mind off where they are traveling and why – even if it’s for a brief moment.”

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Patient Reimbursement, Patient Travel Programs

Reducing Administrative Burden for Site Staff Allows for More Time to Focus on Patients

By Jacob Silberstein, Account Executive on Wed, Oct 16, 2019 | 3 min read

 

As a former clinical research coordinator and clinic manager, I know first-hand that primary study coordinators are often the busiest members of the interdisciplinary study site teams. Managing investigator schedules, pre-screening potential participants, scheduling and confirming screening appointments, managing study drugs, and maintaining adequate staffing are just some of the myriad responsibilities a coordinator can be tasked with. And that’s not even getting to the importance of devoting your full attention to each patient in your clinic!

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Patient Reimbursement, Patient Travel Programs

BBK Worldwide Makes Its Mark

By Mike Schaeffer, Creative Director - Art on Tue, Oct 8, 2019 | 4 min read

BBK Worldwide’s new logo was recently selected from among 35,000 entries to be showcased in LogoLounge Book 11 – the bestselling book series that features the leading edge of identity design by highly accomplished and noteworthy designers. The international competition was judged by a preeminent panel of experts who represent the best of the best in the design community. With this recognition, let’s take a closer look at the award-winning logo and the creative vision behind it.


Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Creative, Logo, Design, Brand Identity

Pharma15 Live! A Candid Conversation with a Clinical Trial Participant

By Elizabeth Gargill on Tue, Apr 16, 2019 | 1 min read

Season 2 Episode 2: As part of our Pharma15 Live! web series, we recently had the opportunity to sit down with three-time clinical trial participant Richard Brescia for a candid conversation about his experience – both positive and negative. As an industry, we can learn a tremendous amount by going directly to the heart of the matter and listening to the “patient voice.”

Topics: Patient Engagement, Patient, Pharma15 Live!

Focus 5: Amplifying the Study Voice - Capturing the Sentiment of the Study Community

By BBK Worldwide on Wed, Apr 3, 2019 | 2 min read

When examining the clinical trial experience, there’s nothing more meaningful than hearing directly from those closest to the study – patients, caregivers, physicians, and study sponsors. This year BBK launched its Study Voices initiative. Study Voices is designed to capture the sentiment of the study community at a time when the clinical research industry is growing and evolving. From innovative technology, to protocol design, and everything in between, Study Voices captures the perspectives of those closest to the clinical trial experience, offering insight that can be leveraged for action.

“Focus 5: Amplifying the Study Voice” highlights five members of the study community as they share their perspectives on the clinical trial experience.

Topics: Patient Engagement, Rare Disease, Pediatric Studies, Informed Consent, Patient Experience, Study Voices

Pharma15 Live! Goes Backstage: "Do Engagement Tools Live Up to Their Hype?" Physicians’ and Patients’ Perspectives

By BBK Worldwide on Thu, Mar 28, 2019 | 1 min read

Patient engagement is important, but so is the engagement of doctors and medical personal delivering the protocol to the patient. Gerald Wayne Dryden, Jr., MD, PhD from the University of Louisville discusses patient engagement in a special edition of Pharma 15 Live! with fellow panelists Linda A. Glaser, MD, PhD from Coastal Biomedical Research, Inc. and Annie Finstein, a clinical trial participant.

Watch Full Episode >

Topics: Patient Engagement, Conferences, Site Engagement, Pharma15 Live!

Pharma15 Live! Goes Backstage: "Do Engagement Tools Live Up to Their Hype?" Physicians’ and Patients’ Perspectives

By BBK Worldwide on Wed, Mar 27, 2019 | 1 min read

What basic information and support might a patient need when considering a clinical trial? Clinical trial participant Annie Finstein shares her perspective alongside a panel of doctors at the CHI SCOPE Summit 2019 in this special edition of Pharma15 Live!

Joining Annie are guest panelists Gerald Wayne Dryden, Jr., MD, PhD, MSPH, M.Sc. from the University of Louisville, and Linda A. Glaser, MD, PhD from Coastal Biomedical Research, Inc.

Watch Full Episode >

Topics: Patient Engagement, Conferences, Site Engagement, Pharma15 Live!

 
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