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Uber, Lyft, and Emergency Care: CEO of BBK Worldwide, Joan F. Bachenheimer Responds to The New York Times

By Joan F. Bachenheimer on Thu, Oct 18, 2018 | 4 min read

You might have seen an article in the October 1 issue of The New York Times, titled “Uber, Lyft and the Urgency of Saving Money on Ambulances,” by Austin Frakt. The article pushed for alternative modes of transportation in medical situations – such as Uber and Lyft – as cost-saving measures.

CEO and Founding Principal of BBK Worldwide, Joan F. Bachenheimer, wrote a strong response to the article, which has been submitted to the Times as a Letter to the Editor. We would love to hear your thoughts on possible use of ride-sharing apps like Uber or Lyft for emergency services.

 

Topics: Patient Experience, Patient Engagement, Patient Retention, Patient Travel

Maximizing Digital Patient Engagement: A Four Step Process

By BBK Worldwide on Thu, Aug 2, 2018 | 1 min read

The idea of “digital patient engagement” continues to be one of the hottest topics in the healthcare industry, and according to BBK Worldwide director of innovation Erica Mercado, everyone defines this term in different ways. For instance, apps, wearables, and digital outreach and messaging are all tactics that can be effectively deployed to keep patients engaged. But for Erica, truly effective digital patient engagement amounts to more than the sum of its parts.

Topics: Pharma15, Patient Experience, digital health, Patient Engagement, Vlog

Sponsor of Choice

By Matt Kibby on Mon, Oct 30, 2017 | 2 min read

In an age where patients have more choice about treatment options (just think about how the treatment guidelines have evolved for multiple sclerosis or rheumatoid arthritis in the last 10 years for example,) and more clinical trials are being conducted by fewer investigators, there has been a constant upward pressure on competition for clinical trial patients, even as sponsors and third party recruitment companies becomes more innovative and proactive in their approaches to marketing their trials.

Topics: clinical trials, clinical research, Site Engagement, Patient Engagement

Buy a Baker’s Dozen

By Joan F. Bachenheimer on Tue, Oct 17, 2017 | 4 min read

It’s clear that the clinical team for each study is tasked with creating and managing an individual study budget. The problem is one-off study purchases do not accrue the benefits of volume discounting. Of course, there are numerous and complicated financial arrangements sponsors make with service providers to create optimal rates for clinical trial support – but what about the simple construct of, “buy one shirt, get another for free?”

Topics: clinical research, clinical trials, Patient Engagement, Patient Recruitment, Most Viewed

Patient and Site Engagement in the Age of Integration

By BBK on Thu, Jun 22, 2017 | 3 min read

At this stage in the evolution of mHealth, how do we make it easier for sites and patients to stay engaged with a clinical trial? In this interview, BBK Worldwide’s Erica Mercado provides her insights on mHealth user experience optimization, adaptive engagement strategies, and mHealth’s integrated future.

Topics: Patient Engagement, clinical trials, clinical research

New eBook: Rare Disease Research. What’s Next?

By BBK on Thu, Feb 23, 2017 | 2 min read

Nearly a year ago, we released our first guide on rare disease clinical research. In it, we were looking to address some important questions facing the people who are committed to improving the lives of patients with rare disorders. While much progress has been made, it is critical that those of us in the health care and life sciences industry remain keenly aware of all that’s being done to further research and improve outcomes. In our latest eBook, “Focus 5: Rare Disease Research. What’s Next?” we reached out to industry experts for their insights on this evolving clinical research landscape.

Topics: Rare Disease, clinical research, Patient Engagement, Patient Recruitment

Guest Spotlight: Roberta Carson, Founder and President, Zaggo, Inc. on the Power of Patient Engagement

By BBK on Thu, Dec 15, 2016 | 5 min read

Can you tell us what led you to start Zaggo and create the ZaggoCare System?

In 2005 my 17 year old son Zachary was diagnosed with a DIPG, a rare inoperable, malignant brain tumor, carrying a survival rate of less than 2%. My world crumbled when we learned Zach had 4-6 weeks to live. We are grateful Zach survived for 27 months, dying at 19.

My experience as Zach’s caregiver made me realize how difficult it is to navigate the medical world. It didn’t take me long to discover that the adage “You don’t know what you don’t know” is an unfortunate part of most medical journeys.

Topics: Patient Engagement, Patient Centricity

Guest Spotlight: Dr. Chris Landon Weighs in on Digital Platforms to Improve Patient Engagement

By BBK on Thu, Dec 8, 2016 | 4 min read

 

You’ve been committed to improving patient communications and engagement for a long time now. Can you tell us about your work and share your thoughts on what’s needed to bridge the most pressing patient communication challenges?

In 1989, we started an on-line “Medical Mall” in partnership with a non-profit Internet Service Provider Regional Alliance for Information Networking (RAIN) which ended up featured at the Smithsonian and early AOL conferences on health and technology. We have utilized various iterations of web page design over the years including “Ask-A-Doc”, RealVideo with embedded player, RSS health feeds, and blogs to look at asthma, obesity, COPD, developmental screening, cystic fibrosis, and public health issues. We were early adopters of live video-teleconferencing, embedded viewers, and continue with our YouTube channel GetMovingTV. We have provided patient material in English, Spanish, and Mixteco (which has no written language). We have placed downloadable apps related to asthma, obesity, and diabetes, linked in hip-hop songs about health, Twitter feeds around healthy food, and on-line and in classroom gamification, My Healthy World. We have entered technology and health partnerships with the Bill and Melinda Gates Foundation around International immunization, Aetna Foundation around obesity, Blue Cross Foundation around asthma, and the list goes on. Bottom line, there has been no health and technology “magic bullet” in all these initiatives.

Topics: Patient Engagement

mHealth Webinar Q & A: BBK President Matt Kibby Talks App Development, mHealth Infrastructure and more

By BBK on Wed, Nov 16, 2016 | 5 min read


If you attended our recent webinar “Harnessing the Power of mHealth for New, Better Data and Improved Patient Engagement” you had the opportunity to submit a question to BBK President Matt Kibby or Roche Operational Intelligence Leader, Lewis Millen, during the webinar’s Q&A portion. We received so many great and thoughtful questions from our attendees, that we were, unfortunately, unable to address all of them. Today, we are happy to share Matt’s responses to many of those questions here, and we hope you find his answers useful.

Topics: mHealth, Webinars, Patient Engagement, Apps

Roche/BBK Worldwide Webinar on the Power of mHealth Replay Now Available

By BBK on Fri, Nov 4, 2016 | 3 min read

During last week’s webinar with BBK President Matt Kibby and Roche’s Operational Intelligence Leader, Lewis Millen, on “Harnessing the Power of mHealth for New, Better Data and Improved Patient Engagement,” we had the opportunity to cover a variety of topics and challenges related to mHealth adoption and deployment. And we were pleased to have so many representatives from all areas of clinical R&D, including patients, join us. Lewis was able to provide such valuable insights and if you joined us, you know that first hand.

Topics: mHealth, Webinars, Patient Engagement, big data, clinical trials, clinical research

 
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