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In a new Outsourcing-Pharma interview, Elizabeth Gargill discusses why clinical trial innovation matters more now than ever

By BBK Worldwide on Fri, Oct 23, 2020 | 4 min read

 

Earlier this week, Elizabeth Gargill went one-on-one with Outsourcing-Pharma, discussing findings from BBK's recent Study Voices survey that reveal shifts in healthcare consumer attitudes and behaviors since the onset of COVID-19. In this in-depth interview, Elizabeth discusses why clinical trial innovation is more important now than ever and how clinical trial sponsors can leverage the survey findings to enhance their enrollment and engagement efforts.

Topics: Patient Engagement, Clinical Trials, Study Voices, Healthcare Consumer, Survey, Clinical Trial Innovations, Clinical Trial Enrollment, Study-life Balance, Outsourcing-Pharma, Telehealth

Brand-aids for Clinical Trial Engagement

By Danielle Frate, Art Director on Tue, Sep 15, 2020 | 5 min read

 

While the public’s awareness of clinical studies as avenues to receive the latest potential treatments, contribute to medical science, and benefit from added care and attention grows, the need to ensure that patients are aware of study opportunities is crucial. Clinical teams are no longer simply referring to their study based on its protocol title or number, but instead selecting a consumer-facing name accompanied by a logo or icon to identify it within the marketplace.

But a brand is more than just a logo – it’s a means to create a first impression with a desired audience. Gone are the days when brands were reserved for consumer products. The earlier you are able to establish a brand for your study, the greater the chance you will achieve positive recognition throughout all phases - and perhaps even set the stage for post-approval marketing.

Topics: Patient Engagement, Advertising, Creative, Branding

Jessica Kim Named to PharmaVOICE 100 for Her Leadership and Expertise

By Elizabeth Gargill on Tue, Sep 1, 2020 | 2 min read

 

BBK Worldwide is honored to announce that our Creative Director for Patient Experience and Engagement, Jessica Kim, has been named to the 2020 PharmaVOICE 100 list of the most inspiring people in the life sciences industry as a patient champion. The award recognizes Ms. Kim for how she inspires and motivates those around her, her influence as a corporate leader, and her positive impact on the industry through her actions.

Topics: Patient Engagement, Patient Enrollment, Study-life Balance, PharmaVOICE, Jessica Kim, PharmaVOICE 100

Managing Patient Travel as Countries and Study Sites Reopen

By Elizabeth Gargill on Wed, Jul 29, 2020 | 2 min read

The Road to Reopening

In our newest Pharma15 Live! episode, Principal of RSG Services Rob Laurens provides guidance on managing clinical trial patient travel as COVID-19 restrictions ease and countries and study sites start to reopen.

Rob answers common questions and highlights the advantages of thoughtful pre-planning and contingency preparation. Watch now and discover strategies clinical trial sponsors can leverage to maximize patient safety and engagement during COVID-19 and beyond.

 

Download the eBook

Download eBook

 

Because there's a lot to consider in terms of managing patient travel as COVID-19 restrictions ease, we've captured guidance in a special eBook to download and review at your convenience.

 

Topics: Patient Engagement, Patient Travel, Pharma15 Live!, Patient Enrollment, COVID-19, Coronavirus, Rob Laurens

How Clinical Trial Sponsors Are Responding to COVID-19

By David Fleishman on Fri, Jul 24, 2020 | 7 min read

 

We recently sat down with BBK’s Director of Accounts David Fleishman to discuss his experience working with clinical trial sponsors during the COVID-19 outbreak. It’s clear from our conversation that many clinical trial sponsors have had to quickly pivot in response to COVID-19 and are now facing the challenge of adapting to a new normal.

 

Topics: Patient Engagement, Patient Enrollment, COVID-19, David Fleishman, Virtual

Listening to the Patient Voice Is More Important Now Than Ever Before

By BBK Worldwide on Tue, Jun 30, 2020 | 2 min read

 

As we navigate COVID-19 and beyond, understanding the patient voice is critical to overcoming clinical trial enrollment and engagement challenges. Our Study Voices infographic series sheds light on the patient voice, providing clinical trial sponsors with insight to help enhance the patient experience.

Topics: Patient Engagement, Patient Enrollment, COVID-19, Patient Voice, Infographics

Study-Life Balance: Re-Envisioning the Patient Experience

By Jessica Kim on Mon, May 18, 2020 | 3 min read

 

Putting clinical trial participation
within the context of a patient’s entire life experience.

 

BBK Worldwide is marking the evolution of the patient experience with the introduction of a new construct called study-life balance. It leverages patient-centric solutions to help patients more easily integrate clinical trial participation into their daily lives. 

Topics: Patient Engagement, Patient Experience, Study-life Balance, International Clinical Trials

What and When to Submit to the IRB?

By Elizabeth Gargill on Wed, Apr 29, 2020 | 1 min read

Insights from Advarra on Managing Changes to Patient Enrollment & Engagement due to COVID-19

Get an IRB's perspective on managing clinical trial enrollment modifications due to COVID-19 by watching our interview with Michele Russell-Einhorn, Chief Compliance Officer and Institutional Official, Advarra.

Topics: Patient Engagement, Pharma15 Live!, COVID-19, Clinical Trial Enrollment, Institutional Review Board, Rob Laurens, IRB

Maintaining Clinical Trial Momentum during COVID-19 and Beyond

By Elizabeth Gargill on Thu, Apr 23, 2020 | 1 min read

In our latest Pharma15 Live! COVID-19 special report, BBK's President Matt Kibby introduces a new framework for helping clinical trial sponsors maintain study momentum during COVID-19 and beyond.

The framework features strategies for minimizing disruption during four key stages of the study lifecycle.

Topics: Patient Engagement, Pharma15 Live!, Patient Enrollment, COVID-19, Coronavirus, Matt Kibby

Ramping Up Patient & Site Engagement during COVID-19

By Elizabeth Gargill on Tue, Apr 14, 2020 | 6 min read

 

Guidance to Help Respond to Immediate Challenges 

As the COVID-19 outbreak challenges clinical trial sponsors, we’ve identified efforts to support patient and site engagement -  helping to minimize clinical trial disruption and keep timelines intact. Some efforts respond to FDA guidance on conducting clinical trials during the COVID-19 pandemic while others respond to challenges introduced by travel restrictions, infection risks, enhanced site burden, and protocol deviations.

Topics: Patient Engagement, Site Engagement, RSG Arrive, COVID-19

 
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