Don't Give Up: ESPYS V Foundation Auction

By Aaron Fleishman on Wed, Jul 11, 2012 | 2 min read

If you’re a longtime college basketball fan, you definitely know Jim Valvano (“Jimmy V”), the former NC State basketball coach and award-winning broadcaster. Valvano’s battle with bone cancer lead to the creation of the The V Foundation for Cancer Research by ESPN and Valvano in 1993. Almost 20 years later, the foundation has raised more than $100 million for cancer research.

Topics: BBK Worldwide, Patient Centricity

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