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Re-investing in Patient Centricity: A Note from Founding Principal Bonnie A. Brescia

By Bonnie A. Brescia on Fri, Sep 19, 2014

What would you do if you had access to $3 million dollars to invest in improving the clinical research field? This might be a relatively small budget by some standards, but significant enough to make a difference and BBK has some very specific plans to do just that as we continue to deliver on our value proposition, BBK Worldwide: The Patients To Find the Cure

Topics: BBK Worldwide, Patient Centricity

FDA Releases New Draft Guidance on the Informed Consent Process

By BBK on Tue, Jul 29, 2014

This past July 15th, the FDA tilted its regulator hat and announced the release of a new Draft Guidance, Informed Consent Information Sheet, to help clinical investigators and sponsors involved in clinical trials obtain informed consent from subjects.  The new Draft Guidance provides important updates to the FDA’s informed consent policies and covers the specific responsibilities of IRBs, clinical investigators, and sponsors regarding informed consent.  

Topics: Patient Centricity

Inside Patients as Partners: An Interview with Valerie Bowling

By Aaron Fleishman on Wed, Mar 19, 2014

Earlier this month, I presented BBK’s approach to advocacy outreach and engagement for patient recruitment at the inaugural Patients as Partners conference in Philadelphia, Penn., hosted by The Conference Forum. Patients as Partners examined how we engage with patients across the entire clinical trial continuum, including early research, patient-centric protocol design, recruitment, retention, and communicating results with patients acting as ambassadors and educators. Following the conference, I had an opportunity to interview Valerie Bowling, executive director at The Conference Forum. Here is what she had to say…

Topics: Patient Retention, Patient Recruitment, Patient Centricity, Patient Advocacy

I hate cancer.

By Bonnie A. Brescia on Mon, Aug 26, 2013

I sent this message out recently when I learned that my friend Sara had died of metastatic colon cancer. Like so many others, Sara fought the hard fight: driving her cancer into remission for nearly seven years before a recurrence got the upper hand.

Topics: Patient Centricity, Patient Advocacy

Two Sides of the Rare Disease Coin and Three Insights Into Patient Retention

By Bonnie A. Brescia on Thu, Apr 11, 2013

Recently I was struck by two of the lead articles in the FierceBiotech news feed. At the top of the list was a story from the U.S. – Specialty med price shock rattles ill-equipped payers. And two items later, this one from Europe - EC promises $187M for ambitious effort to spawn 200 new rare disease drugs.

Topics: Patient Centricity, Patient Advocacy, Rare Disease

A Personalized Approach to Advocacy Engagement for Patient Recruitment

By Aaron Fleishman on Wed, Feb 27, 2013

Lasting relationships with patient advocacy and community groups can be an important part of a patient recruitment program. The question is, how do you build those relationships? And once you’ve built them, how do you maintain them? Here are a few ways you can work with advocacy groups as a patient recruitment tactic.

Topics: Patient Recruitment, Patient Engagement, Patient Centricity, Patient Advocacy

Mustache Movember

By David Fleishman on Thu, Dec 13, 2012

November can play many meaningful roles in our lives. Whether it’s football, family and friends coming together over a Thanksgiving meal, the seasonal change, or mustaches. Yes, mustaches! Starting with the ever so startling peach fuzz and growing into the sublime full grown mustache. It drove the Hulkamaniacs wild and gave us the Theory of Relativity. But why does November honor thy mustache? For the research.

Topics: Patient Centricity, Patient Advocacy

Running with a Purpose

By Karyn Besegai on Fri, Nov 16, 2012

The day is warm, the rain is gone, and to my amazement, I’m standing in a parade of pink!

Topics: Patient Recruitment, Patient Centricity

Being In My Own Skin: Living Life One Story at a Time

By BBK Worldwide on Mon, Oct 15, 2012

“Ok, so I'm coming out the closet about something... I have psoriasis... There, I said it. Well, it's really not coming out the closet now, because in recent years I've been very vocal about my condition and the effects it has had on my life. But for years I hid in shame. Here, I'll share my struggles, but most importantly I'll share my accomplishments when dealing with this disease.” - Alisha Bridges

Topics: Patient Centricity, Patient Advocacy

The Story About The Rabbi and The Study

By Joan F. Bachenheimer on Wed, Oct 10, 2012

I was sitting in my synagogue for the Jewish New Year when the rabbi began his sermon. It was all about his friend who participated in an oncology clinical trial (end-stage cancer) and how he seemed to be responding to the treatment but, subsequently went into failure. He survived long enough to find out that he had been in the placebo arm of the study. (Study reached completion and therefore his doctor was able to provide this information.) “He received the placebo,” the rabbi said emphatically.

Topics: BBK Worldwide, Patient Retention, Patient Recruitment, Patient Centricity

 

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