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BBK Worldwide Announces Study eBinder Clinical Trial Management Tool

By BBK Worldwide on Fri, Nov 22, 2013 | 2 min read

Customized Apple® iPad AirTM Enhances Doctor-Patient Interactions in Clinical Trials

Topics: mHealth, Physician Engagement, Mobile Strategies, Technology

Site Engagement For The 21st Century

By BBKWorldwide on Wed, Jul 10, 2013 | 5 min read

Given hectic schedules and competing priorities, including clinical care-, administrative- , and research-related activities, recruitment for a single study is often sidetracked, even given the best of site staff intentions. Add to that one or two recruitment challenges, such as a lengthy enrollment period for a population with a low incidence, a projected high screen-failure rate, and / or an incredibly crowded treatment landscape, and you can readily intuit that you will need a way to make sure that recruitment for your study stays front and center.

Topics: Patient Retention, Mobile Strategies, Technology

We're Going Mobile at This Year's Annual Meeting of the DIA

By Laura Mulhall on Fri, Jun 21, 2013 | 5 min read

Well, it’s finally here! T-minus one day until the 49th Annual Meeting of the Drug Information Association (DIA)! We are excited to see our old industry friends and even more excited to be hosting them in our hometown –and maybe even sharing a Stanley Cup championship! While BBK is at this year’s Annual Meeting, we’ll be up to our usual shenanigans – Tweeting up a storm, having fun at the booth, and getting serious at some sessions. Here’s a quick rundown of where you can find us and what we're up to at this year’s Annual Meeting...

Social media

  • We’ll be tweeting from several different handles, so be sure to follow these BBK people to stay up to date: @BBKWorldwide, @BABresciaBBK, @AFleishmanBBK, @MStummBBK, @ABriolaBBK.
  • If you’re interested in following BBK-specific tweets – follow our hashtag #BBKInsider for the latest info and updates.
  • We’ll be sharing our favorite places in Boston, fun facts about our hometown, and updates on our One Fund initiative (more info below).
  • Some other DIA-related “tweeps” (Twitterspeak for Twitter users) to follow for this year’s DIA: @DrugInfoAssn and @PSUChica (Courtney Ingram)
  • All conference-related Tweets will be tagged with #DIA2013. To join the conversation, add the hashtag to your DIA tweets or feel free to follow the conversation by searching #DIA2013 on Twitter.com.

Topics: BBK Worldwide, Patient Recruitment, Social Media, Mobile Strategies, Conferences

Sneak Peek Into the 49th Annual Meeting of the Drug Information Association with Courtney Ingram

By Aaron Fleishman on Mon, Jun 17, 2013 | 3 min read

The 49th Annual Meeting of the Drug Information Association is right around the corner, and per usual, BBK likes to check in with the conference organizers to see what’s in store for the attendees this year. At last year’s conference, I had the pleasure of meeting Courtney Ingram, Manager DIA North America Marketing. A few days ago, Courtney and I had the chance to reconnect about this year’s conference. So, without further ado, here’s my conversation with Courtney Ingram...

Topics: Mobile Strategies, Conferences

Fostering Enduring Relationships Using Dynamic Mobile Apps

By Aaron Fleishman on Fri, May 10, 2013 | 3 min read

Collaboration Key to Advancing Clinical Trial Research

BBK Worldwide, a global leader in patient recruitment, has launched Health Info Gizmo (the Gizmo), a mobile vehicle used to inform, educate, and engage patient audiences about clinical trials, and in the process, foster long-term relationships between advocacy groups and the pharmaceutical industry. By leveraging the power of collaboration, the Gizmo provides clinical trial sponsors with opportunities to engage and partner with patient advocacy organizations to advance clinical research. “Advocacy groups are hesitant to assist in the promotion of clinical trials for fear that their involvement may smatter of endorsement of one company or therapeutic direction over another,” said Aaron B. Fleishman, leader of BBK’s social innovation group. “The interesting dilemma is that, more than ever, advocacy groups want to help their constituencies by encouraging awareness of clinical trials.”

Topics: mHealth, Patient Advocacy, Social Media, Mobile Strategies

Part 3: Mobile Web Trends in Patient Recruitment and Engagement

By Matthew Stumm on Mon, Apr 29, 2013 | 4 min read

During my second blog in this series, rounds 5 – 9, (for rounds 1 – 4, click here) I discussed how in boxing, it takes a range of tactics to knock out an opponent and that the same is true of advertising. It’s that blend of tactics that makes a patient engagement campaign work, along with powerful analytics. My last blog provided five tactics to consider as part of mobile optimization for your global patient recruitment campaign.

Topics: Patient Recruitment, Patient Engagement, Mobile Strategies

Part 2: Mobile Tactics for Global Patient Recruitment and Engagement

By Matthew Stumm on Mon, Apr 22, 2013 | 21 min read

In boxing, it takes a combination of punches to knock out your opponent. The same is true in advertising. It’s that blend of tactics that makes media convert – in our case into appropriate patient recruitment referrals for your research study.   

Topics: Patient Recruitment, Patient Engagement, Mobile Strategies

BBK Worldwide Expands Mobile Strategy for Patient Recruitment to Include “In-App” Advertising

By BBK Worldwide on Tue, Apr 9, 2013 | 3 min read

Agency Engages Untapped Audiences and Provides Clinical Trial Sponsors With Increased Return on Investment

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Mobile Strategies, Technology

Part 1: Mobile Tactics for Global Patient Recruitment and Engagement

By Matthew Stumm on Mon, Apr 1, 2013 | 3 min read

Should you go mobile with your patient recruitment campaign? Why not! Your patients already have. In today’s competitive patient recruitment arena, going mobile is no longer a question but a strategic imperative. But, having an optimized version of your desktop website is not enough. You need a multi-channel strategy to maximize the ROI that lives within the mobile world. You want numbers? Well, if statistics are just numbers looking for a fight, then I say, “Ding! Ding!”

Topics: Patient Recruitment, Patient Engagement, Mobile Strategies

5 Tips for a Successful Patient Recruitment Online Prescreener

By Matthew Stumm on Fri, Jan 25, 2013 | 4 min read

Topics: Patient Recruitment, Mobile Strategies, Technology

 
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