Blog

Improving Patient Engagement with mHealth (Part II)

By Aaron Fleishman on Thu, May 26, 2016

Four years ago, my colleague and management team member here at BBK Worldwide, Rob Laurens, wrote the blog post, “How a Poster Enrolled my Clinical Trial.” I re-read it recently and thought it would be fun to look back on this article to see how our ideas about patient engagement and enrollment may have changed over the last few years thanks to technology and the rise of mHealth.

Topics: Patient Engagement, Patient Centricity, mHealth, Mobile Strategies

Mobile: The New King of Online Search

By Justin Jones on Wed, Jun 10, 2015

It’s official – more GoogleTM searches now take place on mobile devices than on personal computers. As clinical trial marketers, it’s time to embrace mobile as the primary screen for engaging patients. So what makes search on a mobile device so different? It turns out, quite a bit.

Topics: Mobile Strategies

BBK's My Protocol Pal App for Site Engagement Featured in PharmaVOICE

By BBK Worldwide on Wed, Apr 1, 2015

We’re incredibly proud to have our My Protocol Pal (SM) mobile app and site engagement platform featured in PharmaVOICE’s inaugural Innovation issue, out today. Designed to recognize organizations that are breaking new ground, the issue celebrates “the culture of innovation and achievement across the global healthcare/pharmaceutical industry spectrum.

Topics: mHealth, Mobile Strategies, Site Engagement

BBK to Present on mHealth at MCT-Congress This Month

By Aaron Fleishman on Thu, Mar 19, 2015

Members of the BBK Worldwide team periodically attend industry events throughout the year. We love to network and learn from our peers, and when we are invited to speak we jump at the opportunity to bring our own expertise to the table and join in the conversation.

Topics: mHealth, Mobile Strategies, Conferences

The Power of Mobile in Medical & Clinical Research

By Matt Kibby on Mon, Mar 16, 2015

Early last week Apple excited many and rattled others with its ResearchKit announcement. The open-source toolkit or “framework” includes disease-specific applications that patients can use to track their symptoms, and will allow researchers to gather data from iPhone users to help further medical research. While reaction has been mixed, most agree that tools that help medical science advance and make people and patients more involved are welcome innovations. But clinical research and medical research aren’t the same. Running a global clinical trial is much different than creating and delivering apps to aid research on a particular disease.

Topics: Patient Engagement, Mobile Strategies

Five Essentials for Global Patient Reimbursement

By Andre Briola on Fri, May 16, 2014

Reimbursing patients should be easy. Yet, often enough, it is one of the most challenging programs for sponsors to implement. When comparing reimbursement options, make sure your program isn't lacking these five essentials.

Topics: Patient Retention, Patient Recruitment, Mobile Strategies, Technology

Patient Recruitment for Pediatric Studies Just Got Easier

By BBK Worldwide on Fri, May 2, 2014

Pediatric studies are often difficult to enroll. And once the first-patient-in date has passed and the enrollment clock starts ticking, your difficult-to-enroll study can quickly become in peril of missing its planned last-patient-in date. BBK Worldwide has extensive experience bolstering enrollment efforts even after first-patient-in. Today, we're sharing a few pediatric case studies that achieved enrollment despite a slow start.
 

Topics: Patient Recruitment, Mobile Strategies, Technology

Global Streaming Radio for Patient Recruitment

By Sarah Mandracchia on Tue, Feb 11, 2014

Streaming radio adoption has been astronomical around the world. People tune in every day on their phones, tablets, and desktops (BBK even has its very own Spotify playlist!). This gives you the perfect opportunity to get your clinical study in front of the right people – straight to their earbuds! Oh... did we forget to mention how cost-effective it is?

Topics: Patient Recruitment, Mobile Strategies, Technology

Why Your Study Needs a Patient Recruitment Portal

By Jarrett Lowe on Tue, Jan 28, 2014

Clinical studies today rely heavily on the transparency of real-time enrollment data that can be disseminated, analyzed, and evaluated to make critical decisions at a moment in time. But what is the best way to be looking at and analyzing these metrics? Where can this data be tracked in one, single location to provide real-time enrollment metrics and reporting? BBK Worldwide’s patented patient recruitment Web portal, TrialCentralNet (TCN®), houses all of these features and more. Hundreds of users log in to this secure portal every day to access their study metrics related to clinical trial enrollment projections and site performance. But how does it work? What does TCN possess that makes it so unique and dynamic? Here are a few features of the system that make TCN stand out in the clinical trial data crowd:

Topics: Mobile Strategies, Technology

One Standard to Rule Them All...

By Matt Kibby on Tue, Jan 14, 2014

Towards the end of the third age of our earth, great Internet browsers of power were forged by the tech smiths of Silicon Valley.

Topics: Patient Recruitment, Mobile Strategies, Technology

 

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