I tell my team that anything is possible within programming. Well. Maybe not anything. I mean – a computer can’t win the Olympic 100-meter dash for one! But when it comes to the programming world – there are always multiple ways of molding any innovative idea (new business requirements) into a working model (product).
Customized Apple® iPad AirTM Enhances Doctor-Patient Interactions in Clinical Trials
The U.S. Department of Health and Human Services defines mHealth as “the use of mobile and wireless devices to improve health outcomes, healthcare services, and health research.” At BBK, we call it a priority.
Health Info Gizmo and shop.BBKWorldwide.com are Recognized for Excellence in Mobile Application Resource and e-Business
BBK Worldwide, a global leader in patient recruitment, has launched Health Info Gizmo (the Gizmo), a mobile vehicle used to inform, educate, and engage patient audiences about clinical trials, and in the process, foster long-term relationships between advocacy groups and the pharmaceutical industry. By leveraging the power of collaboration, the Gizmo provides clinical trial sponsors with opportunities to engage and partner with patient advocacy organizations to advance clinical research. “Advocacy groups are hesitant to assist in the promotion of clinical trials for fear that their involvement may smatter of endorsement of one company or therapeutic direction over another,” said Aaron B. Fleishman, leader of BBK’s social innovation group. “The interesting dilemma is that, more than ever, advocacy groups want to help their constituencies by encouraging awareness of clinical trials.”
When you think about it, using apps for patient recruitment is a no brainer. Just like with most communications, you have to appeal to your audience. So here’s a little story on how we came to the realization that we needed to build apps.
Matthew Stumm, head of BBK Worldwide's creative and media team, comments on the profound impact that consumer electronics and healthcare-related information sources are having on drug development in the June issue of European Pharmaceutical Contractor. Stumm notes how important timely patient recruitment is for unlocking drug franchise success and advises sponsors to adapt to the way patients and physicians utilize mobile devices and social media.