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Patient Centricity, mHealth Top Themes at SCOPE Summit 2015

By Aaron Fleishman on Thu, Mar 5, 2015 | 4 min read

Patient Centricity, mHealth Themes at SCOPE 2015The 2015 annual SCOPE Summit for Clinical  Ops Executives was a tremendous success. It was great to see some of the clinical trial industry’s elite presenting on some amazing initiatives to raise awareness of clinical research. In thinking about all of the collaborative discussions that took place at the conference this year (and there were many), the following are three key takeaways that represent an exciting future for patient centricity within the clinical research industry.

Topics: Patient Centricity, mHealth, Conferences

Wearables that Work: Why User Interface Plays a Role in mHealth

By Matthew Stumm on Thu, Feb 12, 2015 | 3 min read

As the mHealth trend continues upward, a new surge of wearables are making waves in healthcare. Perhaps most significantly is the opportunity to use wearables to help the growing baby boomers population manage their health. Consider that there are roughly 76.4 million boomers today, many of whom are closer to 70 years old than 55. While wearables will impact all types of care, the affect these innovative devices will have on older populations, and the medical professionals treating them, should not be underestimated.

Topics: mHealth, Branding and Advertising

Physician Engagement in mHealth

By Aaron Fleishman on Tue, Feb 3, 2015 | 3 min read

According to industry estimates reported by research2guidance, 500 million smartphone users worldwide will be using a healthcare app this year, and by 2018, 50 percent of the more than 3.4 billion smartphone and tablet users will have downloaded at least one mobile health app. While patient engagement is key to the overall success of the mHealth movement, the vital role physician engagement plays must not be overlooked.

Topics: mHealth, Physician Engagement

Download our Free eBook on mHealth and Patient Engagement

By BBKWorldwide on Mon, Feb 2, 2015 | 2 min read

We’re pleased to announce the availability of our latest eBook – mHealth: A New Era in Patient EngagementOne of today’s hottest industry buzz words, the idea behind the book was to cut through the hype and offer useful advice and practical considerations relating to mHealth as it affects those of us working in clinical trials.

Topics: Patient Engagement, mHealth, eBook

mHealth & Patient Centricity – Why They Go Hand in Hand

By Aaron Fleishman on Fri, Jan 30, 2015 | 3 min read

mHealth is rapidly becoming much more than popular fitness and wellness apps – it's fueling new levels of patient engagement. Wearables have the potential to significantly help patients suffering from a multitude of health concerns and in turn, better inform physicians and share critical physiological data at a level never before achieved.

Topics: Patient Engagement, Patient Centricity, mHealth

Five Tips for a Winning Patient Engagement App

By Aaron Fleishman on Wed, Jan 28, 2015 | 3 min read

Accounting for more than $2.3 billion in major deals last year, mHealth remains one of the hottest trends in healthcare. With thousands of health and wellness apps on the market – from calorie counters to disease management apps that better connect the patient and physician, there are a few key tips we believe will best engage patients and ensure consistent usage over time.

Topics: Patient Engagement, mHealth

Consumer Electronics Show mHealth Recap

By Matthew Stumm on Fri, Jan 16, 2015 | 3 min read

This year’s Consumer Electronics (CES) show, which took place January 6 – 9 in Las Vegas, highlighted some of the latest and greatest in up-and-coming healthcare technology. The following is a recap of just a few of our favorites coming out of the show.

Topics: mHealth, Conferences

BBK’s Patient Engagement App Shortlisted for the 2014 SCRIP Awards

By Matthew Stumm on Mon, Sep 22, 2014 | 2 min read

BBK Worldwide is pleased to announce its recognition as a finalist for its mobile patient engagement app My Clinical Study Buddy in the “Best Technological Development in Clinical Trials” category in the 2014 SCRIP Awards. The annual SCRIP Awards acknowledge and applaud the pharmaceutical industry’s highest achievers across all parts of the value chain, and recognize both corporate and individual achievement. Award winners will be announced at a ceremony in London on December 3rd.

Topics: Patient Engagement, mHealth, Awards

Google X Searches for What it Means to be Healthy

By Matt Kibby on Tue, Aug 26, 2014 | 3 min read

Prevention vs. Treatment
Google’s semi-secret and futuristic research lab, Google X, is busy working on something new – the Baseline Study. The idea is to define what it means to be “healthy” so that one day, this health baseline might help us better detect certain health risks and identify changes relating to serious, more debilitating diseases before they worsen. 

Topics: mHealth, Trends

BBK Worldwide's Patient Engagement App Recognized by the 2014 Ragan Awards

By Matthew Stumm on Fri, Aug 15, 2014 | 2 min read

Ragan Health Care PR and Marketing Award

We are excited to announce our recent Honorable Mention for My Clinical Study BuddySM in the “Best Mobile App” category of the 2014 Ragan’s Health Care PR and Marketing Awards! Designed to integrate into study participants’ daily lives, My Clinical Study BuddySM is a key competitive differentiator in today’s increasingly shifting and ever-changing mHealth and clinical landscape. Underscoring its adaptive model, the mobile app utilizes a technology-based solution that can change in real-time and adjust to sponsor’s needs in order to help reduce overall trial costs and maximize patient engagement.

Fueled by our innovative passion, we are honored to be recognized for our work and stand proud to be showcased among such talented contenders. Congratulations to all the winners – see you at next year’s event!

Topics: Patient Engagement, mHealth, Awards

 
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