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Can the New Connected mHealth Model Increase Engagement?

By Matt Kibby on Wed, May 6, 2015 | 3 min read

Just about everyone carries a mobile device these days. Whether you’re in line for your morning coffee or on the treadmill at the gym, most people have their phones close at hand. So how can we utilize today’s connected mHealth model to better tap into clinical trial patients through means they are already using, such as their phones?

Topics: Patient Engagement, mHealth

Raising the Patient Voice Through mHealth

By BBK Worldwide on Tue, Apr 28, 2015 | 3 min read

Devices like mobile phones and smartwatches are giving patients a new platform to contribute powerful, real-time data to medical researchers, but how do we make sure their contributions are truly heard and used to impact clinical research? Lily Cappelletti, Director of Research Engagement with The Michael J. Fox Foundation for Parkinson’s Research (MJFF), is today’s blog contributor. Read on to learn more about how her organization is utilizing mHealth to empower patients to make a difference through their own data and feedback.

Topics: mHealth

Removing mHealth Technology Barriers

By BBKWorldwide on Thu, Apr 23, 2015 | 2 min read

Anytime, anywhere access to information, whether for study patients, investigative sites or sponsors of clinical research is critical, but innovations across mHealth and elsewhere remain conceptual until they’re in the hands of the people who need them. BBK Worldwide believes that the study teams we work with (and beyond) can benefit from the use of mHealth to assist in boosting site engagement, and patient recruitment and engagement.

Topics: mHealth

“Focus 5” – A Guide to mHealth in Your Next Clinical Trial

By BBK Worldwide on Tue, Apr 21, 2015 | 2 min read

Following last week’s successful mHealth + Patient Engagement webinar, which featured Larry Suarez, mobile architect with Oracle’s Health Sciences Global Business Unit and Daniel Bender, product manager with Empatica, we are excited to offer our latest Focus 5 eBook – a compilation of industry expert insights on the ways in which mobile health technology impacts clinical trials, raises the patient voice, and enables a higher standard of care.  

Topics: Patient Engagement, mHealth, Site Engagement

mHealth + Patient Engagement: A New Connected Model in Clinical Trials

By BBK Worldwide on Wed, Apr 8, 2015 | 2 min read

mHealth + Patient Engagement: A New Connected Model in Clinical TrialsMobile devices and apps which monitor vital signs, analyze blood, and track medication adherence, among other things are quickly becoming the new norm in healthcare. But how is mHealth making its mark on clinical trials? A recent survey conducted by Applied Clinical Trials and SCORR Marketing confirms that mobile health technology is in fact poised to improve data collection and quality, and drive efficiencies across the clinical trial landscape.

Topics: Patient Engagement, Webinars, mHealth

Top mHealth Takeaways from MCT-Congress

By Aaron Fleishman on Tue, Apr 7, 2015 | 3 min read

Mobile app technology is quickly becoming the baseline in clinical trials as new innovations continue to be introduced into the market. MCT-Congress, which I recently attended in Edinburgh, is dedicated to the business of mobile technology in the clinical trial space so as you can imagine, there was much discussion around how mHealth is impacting clinical trials – from patient recruitment and enrollment to site and patient engagement throughout the trial.

Topics: Patient Engagement, mHealth

BBK's My Protocol Pal App for Site Engagement Featured in PharmaVOICE

By BBK Worldwide on Wed, Apr 1, 2015 | 2 min read

We’re incredibly proud to have our My Protocol Pal (SM) mobile app and site engagement platform featured in PharmaVOICE’s inaugural Innovation issue, out today. Designed to recognize organizations that are breaking new ground, the issue celebrates “the culture of innovation and achievement across the global healthcare/pharmaceutical industry spectrum.

Topics: mHealth, Mobile Strategies, Site Engagement

The Power of mHealth in Clinical Trial Site Engagement

By BBKWorldwide on Tue, Mar 24, 2015 | 4 min read

It’s widely reported that nearly 40% of sites fail to meet their enrollment targets and study timelines often end up doubling. Companies must look for new ways to optimize site and study operations, and capitalize on efficiencies through mobile technology to ensure optimal relationships with sites. Like the paper-based data collection methods of the past, paper-based site trainings and three-day investigator meetings are no longer enough to run successful sites and global studies. It is quickly becoming a mobile world and the Life Sciences industry must embrace and adopt technology that can help sponsors keep sites on track and on time.

The global operating environment for trials continues to become more competitive and complex. As a result, demand for new approaches and solutions to improve site engagement and patient enrollment has increased dramatically. Remaining at the top of the list, among the many other challenges sponsors face today is making sure sites have real-time access to the right study information and materials. Despite today’s increasingly competitive landscape, when the study community has what it needs to be and stay informed, the right patients enroll, and enrollment happens on schedule.

Topics: mHealth, Site Engagement

BBK to Present on mHealth at MCT-Congress This Month

By Aaron Fleishman on Thu, Mar 19, 2015 | 2 min read

Members of the BBK Worldwide team periodically attend industry events throughout the year. We love to network and learn from our peers, and when we are invited to speak we jump at the opportunity to bring our own expertise to the table and join in the conversation.

Topics: mHealth, Mobile Strategies, Conferences

BBK to Host mHealth Webinar on April 16th

By BBK Worldwide on Tue, Mar 17, 2015 | 2 min read

mHealth + Patient EngagamentFor patient recruitment and engagement in clinical trials, mHealth is a minimum requirement to reach and connect with patients in today’s mobile-centric world. BBK Worldwide is excited to host a panel discussion with experts from Oracle and health wearables start-up Empatica on Thursday, April 16th at 2:00pm EST where panelists will highlight real-world examples that successfully blend technology with patient centricity – the right combination that drives mHealth delivery from theory to reality.

Topics: Patient Engagement, mHealth

 
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