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BBK Worldwide Hires Nicole DeMarco as Media and Research Strategist

By Elizabeth Gargill on Tue, Nov 5, 2019 | 1 min read

 

 

The BBK team is very pleased to welcome Nicole DeMarco as Media and Research Strategist. Nicole is an experienced healthcare marketing professional, having supported numerous clients in the life sciences industry. In her new position with BBK, she will drive media strategy and placement for the firm’s multichannel advertising campaigns.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Media, Research, Employees

Advocating for Innovative Clinical Trial Recruitment Tactics

By Sarah Mandracchia on Fri, Apr 28, 2017 | 2 min read

Digital, mobile, programmatic. These terms have become buzzwords in our industry when discussing new and emerging trends in patient recruitment support. However, for me, the most interesting part of these concepts is not the way in which programming display ad buys work, or the mobile trends we are seeing with users in different age groups. When you consider that that these advertising vehicles have been in use for almost a decade, what’s most interesting to me is that the healthcare industry is just starting to adopt these as viable tactics for patient recruitment. 

Topics: Advertising, Clinical Trials, Media

BBK’s Head of Media Sarah Mandracchia Named to the PharmaVOICE 100

By Matthew Stumm on Wed, Aug 5, 2015 | 2 min read

We are pleased to announce that BBK’s Head of Global Media Strategy Sarah Mandracchia has been named to this year’s PharmaVOICE 100 – the magazine’s annual list of individuals recognized for their positive contributions to the life sciences industry.

Topics: Advertising, Media

 
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