Digital, mobile, programmatic. These terms have become buzzwords in our industry when discussing new and emerging trends in patient recruitment support. However, for me, the most interesting part of these concepts is not the way in which programming display ad buys work, or the mobile trends we are seeing with users in different age groups. When you consider that that these advertising vehicles have been in use for almost a decade, what’s most interesting to me is that the healthcare industry is just starting to adopt these as viable tactics for patient recruitment.
We are pleased to announce that BBK’s Head of Global Media Strategy Sarah Mandracchia has been named to this year’s PharmaVOICE 100 – the magazine’s annual list of individuals recognized for their positive contributions to the life sciences industry.