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Watch On Demand: Experts Square Off on Clinical Trial Advertising

By BBK Worldwide on Fri, Mar 30, 2018 | 1 min read

Screen Shot 2018-03-30 at 3.45.36 PMJust last week, industry experts Matt Kibby, Shwen Gwee, and Dan Sfera squared off on a live 15-minute showdown, debating the timely topic of direct-to-consumer advertising to support clinical trial recruitment.

Moderated by Kaitlin Kelleher, conference producer at Cambridge Healthtech Institute, our challengers were tasked with debating many of the burning issues surrounding clinical trial advertising in today's shifting patient recruitment landscape.

We're excited to present the full debate for your viewing pleasure. And for those who were unable to catch the event live, we hope you enjoy it!

Topics: advertising, clinical trials, global patient recruitment, Pharma15

The Debate is Heating Up!

By Aaron Fleishman on Wed, Mar 21, 2018 | 2 min read

When it comes to clinical trial advertising, is “the juice worth the squeeze,” so to speak? To get at the heart of this issue, BBK Worldwide is bringing together industry experts to square off on the live video stream debate “Does Clinical Trial Advertising Deliver?” 

Join us on March 28th at 1:00pm EDT for a live 15-minute showdown between experts, debating the timely topic of direct-to-consumer advertising to support clinical trial recruitment.

With this lineup, you will not want to miss it!

Topics: Patient Recruitment, clinical trials, global patient recruitment, Pharma15

BBK To Attend SCOPE 2016 in Miami, Feb 23 - 25

By BBK on Mon, Feb 22, 2016 | 2 min read

BBK Worldwide is very excited to be participating in the Cambridge Health Institute’s 7th Annual SCOPE Summit for Clinical Ops Executives. Taking place February 23 – 25 in Miami FL, SCOPE will offer three days of in-depth discussions addressing the operational, technological and data-related aspects of clinical trial planning and management, with 12 different conferences, 4 pre-conference workshops and 2 symposia.

Topics: Physician Engagement, Site Engagement, global patient recruitment

Featured Contributor on shop.BBKWorldwide - November

By Laura Mulhall on Thu, Nov 1, 2012 | 2 min read

CROèe is the leading patient recruitment-focused CRO in the Japanese marketplace. Providing direct-to-patient media outreach solutions and boasting an active patient database with over 400,000 members, CROèe's dedicated team of specialists supports Japanese clinical studies with robust recruitment initiatives.

Topics: global patient recruitment, multinational studies, shop.bbkworldwide.com

 
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