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Precision Advertising

By Sarah Mandracchia on Thu, Jul 16, 2015

Hyper-local advertising is poised to transform how clinical trial marketers connect with patients. By providing a cost-effective platform to engage their audiences by matching ads in context of consumers’ physical location, hyper-local targeting delivers relevant messages to the right person at precisely the right time and place – and can cost as little as one-fifth of search engine marketing.

Topics: advertising, geofencing

 

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