Joan's Journal: Lunch Money

By Joan F. Bachenheimer on Mon, Apr 2, 2012 | 2 min read

So, in the clinical trial arena, we have established reimbursement scenarios from sponsors to vendors, vendors to doctors, and doctors to patients that are so complex. Often the frustrations everyone has in getting paid end up with patients somehow bearing the brunt and never receiving financial support for their expenses.

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Technology

Money (Ball) Recruitment

By Matt Kibby on Mon, Mar 26, 2012 | 3 min read

"Think about it. One absolutely cannot tell, by watching, the difference between a .300 hitter and a .275 hitter. The difference is one hit every two weeks. It might be that a reporter, seeing every game that a team plays, could sense that difference over the course of the year if no records were kept, but I doubt it . . . .  The difference between a good hitter and an average hitter is simply not visible – it is a matter of record. But the hitter is the center of attention . . . . If gross miscalculations of a person’s value could occur on a baseball field, before a live audience of 30,000, and a television audience of millions more, what did that say about the measurement of performance in other lines of work?" M. Lewis., 2004. "MoneyBall: The Art of Winning an Unfair Game." Chapter Four: Field of Ignorance, p 72.

Topics: Patient Recruitment, Disruptive Innovation, Technology, Site Selection

BBK Worldwide and the Summit for Clinical Ops Executives (SCOPE)

By Bonnie A. Brescia on Tue, Jan 31, 2012 | 3 min read

If you didn’t already know this, I am a football fanatic. Grew up outside NYC as a Giants fan. Got my Pats season tickets when Parcells moved to New England. So, Super Bowl XLVI is here and I’ll be in Miami getting ready for the SCOPE Summit for Clinical Executives once again this year. (At least our host Micah Leiberman moved the pre-conference workshop to Monday, so that’s one good thing.)  And no matter which team wins, I’ll have something to cheer about. For those of you who could care less, and will arrive at the meeting with no idea who won, if I’m sporting a Gronkowski shirt, the Patriots won. If it says Cruz on my back, then the Giants won. They both wear red, white, and blue uniforms so the colors won’t help you.

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Cultural Adaptation

Commitment to Innovation for Patient Recruitment

By Joan F. Bachenheimer on Mon, Jan 2, 2012 | 2 min read

We're continually redefining what it means to excel at patient recruitment. Now that BBK's strategic and analytic methods have shaped our industry's strategic core, we're continually adding new features to the patient recruitment landscape through innovations in media and technology.

Topics: Patient Recruitment, Disruptive Innovation, Technology

Connecting Clinical Teams with Vital Patient Recruitment Metrics

By Matt Kibby on Mon, Jun 13, 2011 | 3 min read

Patient Recruitment Software Leader Introduces Smartphone Application and 11 New Languages to TrialCentralNetSM

Topics: Disruptive Innovation, Mobile Strategies, Technology

A Breakthrough Solution for Patient Recruitment Franchise Programs

By Joan F. Bachenheimer on Mon, Jun 14, 2010 | 2 min read

BBK Worldwide has expanded its three decades of expertise in supporting clinical R&D with the introduction of its Patient Recruitment Franchise Program at the annual meeting of the DIA in Washington, D.C., 13–17 June 2010. BBK’s flagship product for its new program is the Study eBinder: a flexible and intuitive communication platform that uses the Apple iPad® to facilitate the myriad processes necessary to effectively recruit and manage patients for global clinical trials.

This new franchise model not only realizes significant cost-savings in the execution of patient recruitment programs, it also supports quick, efficient enrollment for multiple studies within the same therapeutic category, as well as multiple protocols for a single compound. “Franchise programs create exponential savings through the economies of scale derived from applying strategies and tactics across multiple studies and countries,” said Joan F. Bachenheimer, BBK Worldwide founding principal and CEO. “Using the model of the Patient Recruitment Franchise Program, sponsors are able to consolidate planning and recruitment strategies for immediate and long-term cost reductions that far exceed preferred pricing or volume discounts.”

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Technology

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