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BBK Worldwide Expands Mobile Strategy for Patient Recruitment to Include “In-App” Advertising

By BBK Worldwide on Tue, Apr 9, 2013 | 3 min read

Agency Engages Untapped Audiences and Provides Clinical Trial Sponsors With Increased Return on Investment

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Mobile Strategies, Technology

Top 5 Patient Recruitment Products of 2012

By Aaron Fleishman on Wed, Dec 19, 2012 | 5 min read

2012 was a busy year for the BBK Worldwide team. New products were introduced, a few awards were won, and a new online shopping experience for the latest clinical R&D tools and technology was created. As the year winds down, we thought we’d share with you our top five most popular patient recruitment products sold on our online store.

Topics: Patient Recruitment, Disruptive Innovation, TrialCentralNet, Physician Engagement

A Chat With Valerie Bowling From The Conference Forum

By Aaron Fleishman on Mon, Nov 5, 2012 | 5 min read

For those of you who don’t know, I’m a little obsessed with social media. Some might even say I have a problem. So when BBK was gearing up for the Disruptive Innovation and Global Clinical Trials Conference last September, which was put on by The Conference Forum, I scoured the social media world for information about the conference, who was going, groups I could join etc. Every group I found and joined or page I followed, I always found postings from Valerie Bowling. I wondered, “Is she as obsessed with social media as I am?” Either way I had to talk to her. So here’s my conversation with Valerie Bowling about The Conference Forum and their goals for creating great conferences for the pharmaceutical and patient recruitment industry to attend.

Topics: BBK Worldwide, Patient Recruitment, Disruptive Innovation, Conferences

Patient Recruitment From The Patient's Perspective

By Aaron Fleishman on Fri, Sep 21, 2012 | 6 min read

“We need more information; it’s what we’re craving for. We want trials to succeed; we want to be a part of the overall understanding of our disease, work with us.” – Jeri Burtchell

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Social Media

A New Generation of World Health Advocates

By Bonnie A. Brescia on Fri, Apr 6, 2012 | 3 min read

On April 7, 1945 the United Nations established the World Health Organization (WHO). Today we honor its 67 years of service to peoples everywhere. WHO has led us to so many advancements in health – from vaccines for polio and smallpox to elimination of infectious diseases such as yaws and onchocerciasis, diseases that most have never heard of despite their impact on millions of lives.

Topics: Disruptive Innovation, Cultural Adaptation, Patient Advocacy, Social Media

Joan's Journal: Lunch Money

By Joan F. Bachenheimer on Mon, Apr 2, 2012 | 2 min read

So, in the clinical trial arena, we have established reimbursement scenarios from sponsors to vendors, vendors to doctors, and doctors to patients that are so complex. Often the frustrations everyone has in getting paid end up with patients somehow bearing the brunt and never receiving financial support for their expenses.

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Technology

Money (Ball) Recruitment

By Matt Kibby on Mon, Mar 26, 2012 | 3 min read

"Think about it. One absolutely cannot tell, by watching, the difference between a .300 hitter and a .275 hitter. The difference is one hit every two weeks. It might be that a reporter, seeing every game that a team plays, could sense that difference over the course of the year if no records were kept, but I doubt it . . . .  The difference between a good hitter and an average hitter is simply not visible – it is a matter of record. But the hitter is the center of attention . . . . If gross miscalculations of a person’s value could occur on a baseball field, before a live audience of 30,000, and a television audience of millions more, what did that say about the measurement of performance in other lines of work?" M. Lewis., 2004. "MoneyBall: The Art of Winning an Unfair Game." Chapter Four: Field of Ignorance, p 72.

Topics: Patient Recruitment, Disruptive Innovation, Technology, Site Selection

BBK Worldwide and the Summit for Clinical Ops Executives (SCOPE)

By Bonnie A. Brescia on Tue, Jan 31, 2012 | 3 min read

If you didn’t already know this, I am a football fanatic. Grew up outside NYC as a Giants fan. Got my Pats season tickets when Parcells moved to New England. So, Super Bowl XLVI is here and I’ll be in Miami getting ready for the SCOPE Summit for Clinical Executives once again this year. (At least our host Micah Leiberman moved the pre-conference workshop to Monday, so that’s one good thing.)  And no matter which team wins, I’ll have something to cheer about. For those of you who could care less, and will arrive at the meeting with no idea who won, if I’m sporting a Gronkowski shirt, the Patriots won. If it says Cruz on my back, then the Giants won. They both wear red, white, and blue uniforms so the colors won’t help you.

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Cultural Adaptation

Commitment to Innovation for Patient Recruitment

By Joan F. Bachenheimer on Mon, Jan 2, 2012 | 2 min read

We're continually redefining what it means to excel at patient recruitment. Now that BBK's strategic and analytic methods have shaped our industry's strategic core, we're continually adding new features to the patient recruitment landscape through innovations in media and technology.

Topics: Patient Recruitment, Disruptive Innovation, Technology

Connecting Clinical Teams with Vital Patient Recruitment Metrics

By Matt Kibby on Mon, Jun 13, 2011 | 3 min read

Patient Recruitment Software Leader Introduces Smartphone Application and 11 New Languages to TrialCentralNetSM

Topics: Disruptive Innovation, Mobile Strategies, Technology

 
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