BBK Worldwide Announces the Formation of Regional “Hub” Leaders for the Patient Recruitment Global Alliance

By Jackie Shydlowski on Thu, Sep 19, 2013 | 4 min read

New Structure Expands Expert Reach of International Recruitment Services

Topics: Patient Recruitment, Cultural Adaptation

Global Patient Recruitment – Alliance vs. Vendor

By Erica Mercado on Wed, Jul 3, 2013 | 3 min read

A friend will tell you a dress looks good, even if it doesn’t. A true friend would never do that. What’s more, a true friend accompanies you to the store, helps you pick out the right dress, and loans you the accessories you need for the occasion. This same sentiment can be true of global vendors and alliance partners. A vendor tells you they have the capabilities to complete the work you specifically outline, whereas an alliance partner will give you strategic consultation to ensure you are receiving the appropriate products and services for your campaign.

Topics: Patient Recruitment, Cultural Adaptation

Set Your Study Apart: A Designer’s 5 Tips for Study Identities

By Michael Schaeffer on Mon, Jun 3, 2013 | 4 min read

As consumers, it has become a daily routine for us to be exposed to an overwhelming amount of advertising and marketing. Based on what we see, we usually have a rather quick response to how we feel about that certain product, service, or opportunity. This is no different when it comes to the clinical research study arena. More specifically, a key factor to your study’s success may be one of the very first components: The study identity.

Topics: Cultural Adaptation, Branding and Advertising

Part 1: Three Key Functions of Cultural Adaptation for Patient Recruitment

By Amy Favreau on Mon, May 20, 2013 | 4 min read

International Clinical Trials Day is celebrated around the world each year on 20 May to raise awareness about the important role clinical research plays in healthcare. We thought this was a fitting time to post the first in a two-part series on the benefits of a cultural adaption specialist as part of a clinical trial communications team. This blog features three critical tasks for cultural adaptation success from Favreau, one of our cultural adaptation and ethics committee submission specialists at BBK.

Topics: Patient Recruitment, Cultural Adaptation

Research Talent For Successful Multinational Trials

By BBK Worldwide on Tue, Mar 26, 2013 | 2 min read

Imagine doubling the size of a football field and the teams that play on it. Bigger territory and more players might require a reorganization of responsibilities on the field. Suddenly, it’s a new game. Players who once held supporting roles might find themselves in key positions accountable for scoring. But will their talents be a natural fit for the new job? Some will and some won’t. It makes sense. A similar scenario is playing out in the clinical research industry. The proliferation of multinational studies has broadened the clinical research playing field, bringing accountability for “scoring” up the chain. Country study managers (CSMs), responsible for the success of a protocol within their country, are now accountable for more complex and strategic activities, including patient enrollment — the clinical study equivalent to scoring.

Topics: BBK Worldwide, Patient Recruitment, Cultural Adaptation, Site Selection

Avoiding Headaches in IRB and EC Submissions and Approvals

By Rob Laurens on Thu, Mar 7, 2013 | 4 min read

Delays in your IRB or EC submission and review process can not only cause severe headaches for your clinical team members, they can wreak havoc on your patient recruitment campaign’s critical path. Or perhaps better said, an efficient IRB / EC submission management process can mean the difference between maximizing the return on your recruitment investment and your campaign being too little, too late to significantly affect your enrollment completion date.
Here are five basic tips that will help ensure your regulatory body submissions of patient recruitment materials are easy, exacting, and expedited: 

Topics: BBK Worldwide, Patient Recruitment, Cultural Adaptation, Patient Advocacy

Most Commonly Asked Questions About Cultural Adaptation for Clinical Trial Marketing Materials

By Erica Mercado on Mon, Jan 28, 2013 | 3 min read

The clinical trial industry has grown into a multi-national, multi-protocol arena, and all players are forced to adapt. In BBK’s latest blog my colleague talks about the important factors needed to execute a successful multinational campaign, but this is only part of the solution. In order for a multinational campaign to truly be effective, the program materials must be adapted as well, ensuring that they have the desired effect in each participating county. As the cultural adaptation and translation processes can be complex and varied, I wanted to address some of the most common questions and misunderstandings that arise.

Topics: Patient Recruitment, Cultural Adaptation, Branding and Advertising

Standing Out in the Crowd - A Guide to Successful Patient Recruitment in a Competitive Landscape

By Jennifer Dinkel on Wed, Jan 16, 2013 | 3 min read

The winter season is a time that we tend to associate with crowds – busy shopping centers, cocktail parties, traffic jams – and each year the crowds seem to be bigger than the year before. The same is true with clinical trials, and is both a testament to the success of our industry and the challenges that lie ahead of us.

Topics: Patient Recruitment, Cultural Adaptation, Mobile Strategies

BBK Lunch and Learn: Insights Into a Multinational Patient Recruitment Campaign

By Aaron Fleishman on Mon, Jan 14, 2013 | 4 min read

Welcome to another episode of the BBK Lunch and Learn! Last week members of the BBK team, pictured to the left, presented insights into a clinical research campaign we’ve been involved with to the BBK staff. While we can’t share with you the name of the campaign and who we worked with, we can share some of the key tactical patient recruitment strategies we used and how we evaluated those strategies particularly as it relates to ROI. The following is an inside look at our tactics for running and measuring a successful campaign.

Topics: Patient Recruitment, Cultural Adaptation, Mobile Strategies

Patient Recruitment in Asian Markets

By Jeremy Buchman on Mon, Nov 26, 2012 | 3 min read

Asia is most definitely an opportunistic, exciting, and challenging place to do business, and that includes the “business” of clinical research. Economically, Asia is the fastest growing region of the world, and that holds true for the pharmaceutical sector as well. But to consider the whole region as simply the “Asian market” is quite frankly a dangerous exercise.

Topics: Patient Recruitment, Cultural Adaptation

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