blog

Brand-aids for Clinical Trial Engagement

By Danielle Frate, Art Director on Tue, Sep 15, 2020 | 5 min read

 

While the public’s awareness of clinical studies as avenues to receive the latest potential treatments, contribute to medical science, and benefit from added care and attention grows, the need to ensure that patients are aware of study opportunities is crucial. Clinical teams are no longer simply referring to their study based on its protocol title or number, but instead selecting a consumer-facing name accompanied by a logo or icon to identify it within the marketplace.

But a brand is more than just a logo – it’s a means to create a first impression with a desired audience. Gone are the days when brands were reserved for consumer products. The earlier you are able to establish a brand for your study, the greater the chance you will achieve positive recognition throughout all phases - and perhaps even set the stage for post-approval marketing.

Topics: Patient Engagement, Advertising, Creative, Branding

BBK Worldwide Bolsters Its Award-Winning Creative Department with the Hiring of Pedro Giesta as Designer

By Elizabeth Gargill on Mon, Feb 10, 2020 | 1 min read

 

We're very pleased to announce the hiring of Pedro Giesta as designer. With a talent for cutting-edge creative and insightful design, Giesta joins a team of award-winning designers and copywriters who push the industry forward with innovative and imaginative solutions. In his new position, Giesta will support concept development through creative execution – leveraging his experience as a studio artist, production artist, and graphic designer in the process.

Topics: Creative, Design, Employees

BBK Worldwide Makes Its Mark

By Mike Schaeffer, Creative Director - Art on Tue, Oct 8, 2019 | 4 min read

BBK Worldwide’s new logo was recently selected from among 35,000 entries to be showcased in LogoLounge Book 11 – the bestselling book series that features the leading edge of identity design by highly accomplished and noteworthy designers. The international competition was judged by a preeminent panel of experts who represent the best of the best in the design community. With this recognition, let’s take a closer look at the award-winning logo and the creative vision behind it.


Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Creative, Logo, Design, Brand Identity

 
Subscribe To Our Blog