You gotta have a gimmick if you want to get a chance

By Joan F. Bachenheimer on Wed, Jun 27, 2012 | 2 min read

So here at the DIA in Philly, BBK has given away 1,500 t-shirts. One hundred t-shirts per hour to be exact. DIAers are ecstatic with this giveaway. It has everything SWAG (stuff we all get) should have. Pithy sayings about our industry; references to the great city of Philadelphia; color variety -- a great all around giveaway displayed in a cleverly designed booth that defines attention. BBK is the talk of the show, breaking records for Twitter activity and securing numerous Likes on Facebook. Small booth space is no obstacle here.

Topics: BBK Worldwide, Conferences, Patient Recruitment

DIA, Day 1

By Aaron Fleishman on Tue, Jun 26, 2012 | 2 min read

Day one of DIA was amazing! Yesterday, team members attended lots of great meetings on topics like social media, regulatory, and mobile health. And, I shouldn’t forget to mention all of the insightful and interesting activity on Twitter. One would never guess that all this Twitter activity is coming from a clinical research/pharma convention! The booth and t-shirt giveaway were an instant hit among all the DIA attendees. With the first day of the 48th annual DIA conference under our belts, we’re excited for what’s in store today.

Topics: BBK Worldwide, Conferences, Patient Recruitment

Ethical Dilemma?

By Bonnie A. Brescia on Wed, Jun 20, 2012 | 3 min read

As the BBK team packs up for our trip to the DIA in Philly next week, I’m pondering the question: How has the digital age impacted the ethics of clinical study design and implementation – especially as this relates to patient recruitment and retention?

Topics: Patient Retention, Patient Recruitment, Conferences

#DIA2012 Trending Worldwide

By Aaron Fleishman on Fri, Jun 15, 2012 | 3 min read

As the Drug Information Association Conference buzz begins to grow within BBK, so too is it growing on Twitter. It’s refreshing to see the amount of Twitter activity surrounding this year’s conference. People are tweeting, retweeting, replying — there was even a Twitter Chat! In an industry so cautious about engaging in social media, it is encouraging to see the interactions developing between attendees and exhibitors alike. As the conference approaches, social media outlets are enabling DIA attendees and exhibitors to set the stage for the main event. With the conversations already underway, DIA attendees who are engaged in social media have their foot in the door – easily initiating and establishing connections.

Topics: BBK Worldwide, Conferences, Patient Recruitment

Sell the Sizzle...

By Matthew Stumm on Mon, Jun 11, 2012 | 4 min read

To me, June is a special time of year. It has been for as long as I can remember. (Nothing to do with the fact that my birthday is June 10th. Hint, hint.) It’s that time to fire up the grill, throw on some flip-flops and surround yourself with a couple hundred Union workers to build a 20’ x 8’ tradeshow booth in the middle of one incredibly HOT conference hall!

Topics: Patient Recruitment, Branding and Advertising, Conferences, Technology

20 Days Until The 48th Annual DIA Conference

By Aaron Fleishman on Mon, Jun 4, 2012 | 3 min read

You may be wondering: how is BBK Worldwide using social media at the 48th Annual DIA Meeting this year? Wonder no more! We’re pulling out all the stops to be your #1 resource to stay up to date on all the happenings at the DIA. Here’s a brief rundown of our social media outlets and how you can get involved, share your experiences, and join the conversation even if you’re not attending.


Topics: Social Media, Conferences

BBK Worldwide and the ExL Pharma Conference

By Matthew Stumm on Tue, Mar 13, 2012 | 3 min read

Once again the ExL Pharma conference is taking place in Philadelphia, which only means one thing: I’m coming home! Home sweet home. With the huge social media kick happening right now for patient recruitment, it’s pretty obvious what a lot of the discussion topics will be at the conference.

Topics: Conferences

BBK Worldwide's Online Health Movement

By Aaron Fleishman on Mon, Mar 12, 2012 | 3 min read

"Should I get my Tweets or Facebook posts IRB-approved?" "What happens when patients Tweet about adverse events and mention the trials their participating in?" "How can we control conversations about our company or clinical trials on social media?" During a roundtable discussion at the 2012 CHI SCOPE conference, these questions and concerns came up.

Topics: Patient Advocacy, Social Media, Conferences

The 4th Annual Patient Recruitment and Retention in Pharma Conference

By Bonnie A. Brescia on Fri, Feb 17, 2012 | 2 min read

I’m on my way to Barcelona for the 4th Annual Patient Recruitment and Retention in Pharma Conference, hosted by the Allan Lloyds group (21–23 Feb 2012) and looking forward to experiencing the delightfully cold winter in Europe. We haven’t had any snow in Boston since Halloween in late October which has been a big disappointment, softened only by the unseasonably warm weather.

Topics: Conferences

BBK Worldwide is Back from SCOPE - Part Two

By Bonnie A. Brescia on Thu, Feb 16, 2012 | 2 min read

Andre Briola
I’m already looking forward to next year’s conference and continuing to network and connect with people in the healthcare industry. My biggest take away was the roundtable discussion I participated in. The topic revolved around country selection and feasibility. It was very interesting to me that although some of the talks were on global site selection, a number of participants were interested in learning about process and timing of country selection. It seems to me that even though most clinical trial sponsors (pharma or device companies) are conducting their studies globally, the selection of each country is done by accessibility, location of affiliates offices, etc. There is additional room for improvement, education, and progress to make the best decision about country selection that meets the clinical trial needs.

Topics: Conferences

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