If you haven’t figured out already, BBK looooooooves metrics. It’s something we often talk about in our blog (Real-Time Enrollment Data, Right Now). Oh and let’s not forget, the development of our patient recruitment management system, TrialCentralNet(SM). That all being said, we are excited to continue our campaign for the importance of metrics. Next stop? Allan Lloyd’s Patient Recruitment and Retention Summit in Chicago, October 23rd-25th.
I first met Micah Lieberman, Executive Director of conferences at the Cambridge Healthtech Institute, at last year’s Summit for Clinical Ops Executives (SCOPE) while watching the New England Patriots and New York Giants in Superbowl XLVI. After the Patriots lost, I was devastated. It’s still hard for me to discuss now without wanting to rip my hair out. Anyway, Micah picked me up off the ground and reminded me that I needed to prepare myself for one of the greatest conferences of the year and that I had to put my game face on and be ready to go! Somehow, someway, Micah’s words got to me and the next morning, after several cups of coffee, I was ready. So in honor of that night and Micah’s inspirational words, we decided to sit down and talk about SCOPE and the value it has to the patient recruitment industry.
As the BBK Worldwide team returns from the Executing Global Clinical Trials and Disruptive Innovations Conference in Boston, we reflect on our major takeaways from the event:
The BBK Worldwide conference tour continues when The Conference Forum hosts its' third annual “Executing Global Clinical Trials Conference” in Boston from the 13th-14th of September. We are excited to be a sponsor of this event and look forward to meeting new people in the patient recruitment industry and reconnecting with some familiar faces. During the conference, BBK executives will take the lead in two speaking engagements during the event. Matt Kibby will moderate a panel discussion exploring global research on rare conditions. Then, Bonnie A. Brescia will present a case study on social media and other novel approaches in international clinical trials.
The 2012 DIA was amazing! It’s no secret that our t-shirts were a big hit! We brought about 1,500 t-shirts with us and half way through the second day, we were all out. As our co-founder Joan Bachenheimer said and wrote about, “You gotta have a gimmick if you want to get a chance.” Our t-shirts certainly did just that. While we were busy with our “gimmick,” there were other important meetings and conversations we had. So, team BBK DIA has decided to share some of those insights with you below.
So here at the DIA in Philly, BBK has given away 1,500 t-shirts. One hundred t-shirts per hour to be exact. DIAers are ecstatic with this giveaway. It has everything SWAG (stuff we all get) should have. Pithy sayings about our industry; references to the great city of Philadelphia; color variety -- a great all around giveaway displayed in a cleverly designed booth that defines attention. BBK is the talk of the show, breaking records for Twitter activity and securing numerous Likes on Facebook. Small booth space is no obstacle here.
Day one of DIA was amazing! Yesterday, team members attended lots of great meetings on topics like social media, regulatory, and mobile health. And, I shouldn’t forget to mention all of the insightful and interesting activity on Twitter. One would never guess that all this Twitter activity is coming from a clinical research/pharma convention! The booth and t-shirt giveaway were an instant hit among all the DIA attendees. With the first day of the 48th annual DIA conference under our belts, we’re excited for what’s in store today.
As the BBK team packs up for our trip to the DIA in Philly next week, I’m pondering the question: How has the digital age impacted the ethics of clinical study design and implementation – especially as this relates to patient recruitment and retention?
As the Drug Information Association Conference buzz begins to grow within BBK, so too is it growing on Twitter. It’s refreshing to see the amount of Twitter activity surrounding this year’s conference. People are tweeting, retweeting, replying — there was even a Twitter Chat! In an industry so cautious about engaging in social media, it is encouraging to see the interactions developing between attendees and exhibitors alike. As the conference approaches, social media outlets are enabling DIA attendees and exhibitors to set the stage for the main event. With the conversations already underway, DIA attendees who are engaged in social media have their foot in the door – easily initiating and establishing connections.
To me, June is a special time of year. It has been for as long as I can remember. (Nothing to do with the fact that my birthday is June 10th. Hint, hint.) It’s that time to fire up the grill, throw on some flip-flops and surround yourself with a couple hundred Union workers to build a 20’ x 8’ tradeshow booth in the middle of one incredibly HOT conference hall!