BBK Worldwide Mobilizes 7,000 Attendees of the Drug Information Association Annual Meeting to Be “Boston Strong”

By Elizabeth Gargill on Mon, Jun 24, 2013 | 3 min read

Demonstrating the Power of Mobile Marketing, BBK Will Donate $5 to The One Fund Boston for Every “Boston Strong” Text

Topics: BBK Worldwide, Conferences

We're Going Mobile at This Year's Annual Meeting of the DIA

By Laura Mulhall on Fri, Jun 21, 2013 | 5 min read

Well, it’s finally here! T-minus one day until the 49th Annual Meeting of the Drug Information Association (DIA)! We are excited to see our old industry friends and even more excited to be hosting them in our hometown –and maybe even sharing a Stanley Cup championship! While BBK is at this year’s Annual Meeting, we’ll be up to our usual shenanigans – Tweeting up a storm, having fun at the booth, and getting serious at some sessions. Here’s a quick rundown of where you can find us and what we're up to at this year’s Annual Meeting...

Social media

  • We’ll be tweeting from several different handles, so be sure to follow these BBK people to stay up to date: @BBKWorldwide, @BABresciaBBK, @AFleishmanBBK, @MStummBBK, @ABriolaBBK.
  • If you’re interested in following BBK-specific tweets – follow our hashtag #BBKInsider for the latest info and updates.
  • We’ll be sharing our favorite places in Boston, fun facts about our hometown, and updates on our One Fund initiative (more info below).
  • Some other DIA-related “tweeps” (Twitterspeak for Twitter users) to follow for this year’s DIA: @DrugInfoAssn and @PSUChica (Courtney Ingram)
  • All conference-related Tweets will be tagged with #DIA2013. To join the conversation, add the hashtag to your DIA tweets or feel free to follow the conversation by searching #DIA2013 on

Topics: BBK Worldwide, Patient Recruitment, Social Media, Mobile Strategies, Conferences

Movin' On Up

By Joan F. Bachenheimer on Tue, Jun 18, 2013 | 4 min read

This summer is BBK's 30th anniversary. Befitting this momentous occasion is our announcement that we have moved our corporate offices to bigger and better facilities. We are now flanked by technology support ranging from smart boards and video conferencing, to mobile phone charging stations and state-of-the art on-site and off-site server infrastructures. 

Topics: Patient Recruitment, Conferences

Sneak Peek Into the 49th Annual Meeting of the Drug Information Association with Courtney Ingram

By Aaron Fleishman on Mon, Jun 17, 2013 | 3 min read

The 49th Annual Meeting of the Drug Information Association is right around the corner, and per usual, BBK likes to check in with the conference organizers to see what’s in store for the attendees this year. At last year’s conference, I had the pleasure of meeting Courtney Ingram, Manager DIA North America Marketing. A few days ago, Courtney and I had the chance to reconnect about this year’s conference. So, without further ado, here’s my conversation with Courtney Ingram...

Topics: Mobile Strategies, Conferences

When I’m 64, Where Will The Drug Information Association Annual Meeting Be?

By Bonnie A. Brescia on Mon, Jun 10, 2013 | 2 min read

I cannot profess to have attended all 49 of the previous DIA meetings – and imagine there aren’t too many among us who possibly can. Nevertheless, BBK Worldwide has participated for most of our 30 years in business – yes, this is a big anniversary year for the company. Some elements of DIA are tried and true, others perhaps a little tired, yet every year there is something that sparks the imagination of each attendee. And these small sparks become profound influences on how we spend the days, months, and years ahead.

Topics: Conferences

Twitter Chat: Effective Social Media Use to Advance Clinical Trials

By Andre Briola on Wed, Apr 17, 2013 | 17 min read

I recently joined the Partnerships in Clinical Trials Conference team for a Twitter Chat on Effective Social Media Use to Advance Clinical Trials. Social media is helping to evolve engagement with patients and physicians alike. Patients today have more opportunities to connect with each other than ever before – to share knowledge about their conditions, as well as coping strategies.

Topics: Patient Recruitment, Social Media, Conferences

Join us at the 5th Annual Patient Recruitment and Retention Summit!

By BBK Worldwide on Mon, Feb 11, 2013 | 2 min read

Topics: BBK Worldwide, Patient Retention, Patient Recruitment, Conferences

BBK Worldwide to Sponsor 4th Annual SCOPE in Miami

By Aaron Fleishman on Thu, Jan 31, 2013 | 2 min read

The 2013 BBK Worldwide conference tour kicks off in February with the 4th Annual Summit for Clinical Ops Executives (SCOPE). A few months ago we interviewed Micah Liberman, Executive Director of SCOPE about his insights from the conference. You can find that interview here. Micah explained in his interview how, “It’s a challenging time in clinical research and it’s also an opportune time in this area. Now more than ever, you cannot go at it alone and you need to think way outside of your own box/group.”

Topics: Conferences, Rare Disease, Patient Recruitment

Touchdown for Prostate Cancer Research

By BBK Worldwide on Wed, Nov 28, 2012 | 2 min read

This past week, on behalf of BBK Worldwide, I had the opportunity to attend the American Urological Association Foundation’s (AUA) Kick Off for a Cure at the Goal Post Gala held at the Four Seasons Hotel in Boston, MA. The Goal Post Gala is an evening of fun and friendly bidding designed to raise awareness and funding for prostate cancer research. Many people came out to support the AUA and prostate cancer research, including local Boston physicians and former New England Patriots football players. The keynote speaker was Mike Haynes - Professional Football Hall of Fame Member, former Patriots cornerback, and prostate cancer survivor. Mr. Haynes reflected on his experience with prostate cancer, including his diagnosis and treatment options. There was both a live and silent auction, fantastic food, and some great conversation. At the end of the night, all proceeds raised went to the AUA and the Robert J. Krane, MD Urology Research Scholar Fund (RJK Fund).

Topics: Patient Recruitment, Conferences

A Chat With Valerie Bowling From The Conference Forum

By Aaron Fleishman on Mon, Nov 5, 2012 | 5 min read

For those of you who don’t know, I’m a little obsessed with social media. Some might even say I have a problem. So when BBK was gearing up for the Disruptive Innovation and Global Clinical Trials Conference last September, which was put on by The Conference Forum, I scoured the social media world for information about the conference, who was going, groups I could join etc. Every group I found and joined or page I followed, I always found postings from Valerie Bowling. I wondered, “Is she as obsessed with social media as I am?” Either way I had to talk to her. So here’s my conversation with Valerie Bowling about The Conference Forum and their goals for creating great conferences for the pharmaceutical and patient recruitment industry to attend.

Topics: BBK Worldwide, Patient Recruitment, Disruptive Innovation, Conferences

Subscribe To Our Blog