Spotlight: Partnerships in Clinical Trials

By Laura Mulhall on Fri, Mar 28, 2014 | 3 min read

What happens in Vegas, stays in Vegas… Right? Well, not technically. Not in our case, anyway. 

Topics: Conferences, Patient Recruitment, Cultural Adaptation

An Inside Look at SCOPE 2014 and a Twitter Chat

By Aaron Fleishman on Fri, Jan 17, 2014 | 6 min read

As conference season approaches, we're gearing up to hit the road running - with our first stop in Miami, Fla., at Cambridge Healthtech Institute's Summit for Clinicial Ops Executives (SCOPE). In an effort to get ourselves and our industry colleagues prepared (and excited!), we thought a Twitter chat with our friends from CHI's SCOPE would be a great way to kick off this exciting time! The Twitter chat is scheduled for Tuesday, 21 Jan at 12 p.m. ET. We'll be talking about using social media for clinical trials, pharma and advocacy groups, and exploring some of the latest new technologies for the clinical R & D industry. Follow #SCOPEchat on Tuesday to join the conversation.

Topics: Social Media, Conferences

Bringing the Social Media Revolution to Patient Recruitment

By Jackie Shydlowski on Mon, Oct 28, 2013 | 2 min read

Earlier last week, we shared that we would be participating in the 5th Annual Health Care Social Media Summit (#MayoRagan) in Rochester, Minn. Hosted by Ragan Communications and the Mayo Clinic Center for Social Media (#MCCSM), the event challenged conference goers to actively bring the social media revolution to health care.

Topics: Patient Recruitment, Social Media, Conferences

Part Two: Insights Into The DIA’s Patient Advocacy Program

By Aaron Fleishman on Thu, Sep 12, 2013 | 4 min read

This is the final installment of our interview with the Drug Information Association (DIA) about the their Patient Advocate Fellowship Program. To read part one of this two-part series, click here.

Topics: Patient Recruitment, Patient Advocacy, Conferences

Part One: Insights Into The DIA’s Patient Advocacy Program

By Aaron Fleishman on Mon, Sep 9, 2013 | 4 min read

At this year’s Annual Meeting of the Drug Information Association (DIA), my colleague Jackie and I had the pleasure of meeting with representatives from the DIA Patient Advocate Fellowship Program. The program was designed to strengthen patient collaborations with industry players and to raise awareness of patient groups. Now in its third year, the program has successfully “graduated” more than fifty Patient Fellows. Needless to say, Jackie and I felt compelled to reach out to the DIA for a special blog interview to learn more. Here’s what they had to say…

Topics: Patient Advocacy, Conferences

Reflections on “Managing Risk in Outsourced Clinical Trials,” Post-DIA

By Jennifer Dinkel on Fri, Jun 28, 2013 | 3 min read

Risk is a common topic in any discussion about clinical trials, and as such it can be challenging to add new depth to the conversations. However, a presentation at the 49th Annual Meeting of the Drug Information Association, “The State of Clinical Outsourcing: Managing Risk in Outsourced Clinical Trials” offered an insightful look into how risk is defined and addressed throughout a clinical trial. Using data generated from a 2013 research initiative on sponsor and CRO perspectives and practices as a starting point, the speakers shared their own interpretations and experiences from both sides of the issue.

Topics: Patient Recruitment, Conferences

49th Annual Meeting of the DIA Recap and Reflections

By Laura Mulhall on Wed, Jun 26, 2013 | 3 min read

The first days of DIA 2013 have been nothing short of amazing! We’re having a great time meeting industry colleagues, attending sessions, raising funds for The One Fund Boston, launching new products, and handing out our booth giveaways. We’re almost out of our giveaways, so be sure to stop by booth 307 and get one while they’re still around! Also – with the help of the DIA attendees, we’re excited to announce that we’ve been able to raise over $15,000 for The One Fund Boston in just two short days.

Topics: Patient Recruitment, Conferences, Technology

BBK Worldwide Leverages Google Virtual Tours as a Patient Engagement Tool to Support Clinical Trial Enrollment

By Elizabeth Gargill on Tue, Jun 25, 2013 | 33 min read

Product Showcases Individual Study Locations with a 360-Degree Interactive Tour

Topics: Patient Recruitment, Disruptive Innovation, Conferences, Technology

BBK Worldwide Mobilizes 7,000 Attendees of the Drug Information Association Annual Meeting to Be “Boston Strong”

By Elizabeth Gargill on Mon, Jun 24, 2013 | 3 min read

Demonstrating the Power of Mobile Marketing, BBK Will Donate $5 to The One Fund Boston for Every “Boston Strong” Text

Topics: BBK Worldwide, Conferences

We're Going Mobile at This Year's Annual Meeting of the DIA

By Laura Mulhall on Fri, Jun 21, 2013 | 5 min read

Well, it’s finally here! T-minus one day until the 49th Annual Meeting of the Drug Information Association (DIA)! We are excited to see our old industry friends and even more excited to be hosting them in our hometown –and maybe even sharing a Stanley Cup championship! While BBK is at this year’s Annual Meeting, we’ll be up to our usual shenanigans – Tweeting up a storm, having fun at the booth, and getting serious at some sessions. Here’s a quick rundown of where you can find us and what we're up to at this year’s Annual Meeting...

Social media

  • We’ll be tweeting from several different handles, so be sure to follow these BBK people to stay up to date: @BBKWorldwide, @BABresciaBBK, @AFleishmanBBK, @MStummBBK, @ABriolaBBK.
  • If you’re interested in following BBK-specific tweets – follow our hashtag #BBKInsider for the latest info and updates.
  • We’ll be sharing our favorite places in Boston, fun facts about our hometown, and updates on our One Fund initiative (more info below).
  • Some other DIA-related “tweeps” (Twitterspeak for Twitter users) to follow for this year’s DIA: @DrugInfoAssn and @PSUChica (Courtney Ingram)
  • All conference-related Tweets will be tagged with #DIA2013. To join the conversation, add the hashtag to your DIA tweets or feel free to follow the conversation by searching #DIA2013 on

Topics: BBK Worldwide, Patient Recruitment, Social Media, Mobile Strategies, Conferences

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