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Part One: Insights Into The DIA’s Patient Advocacy Program

By Aaron Fleishman on Mon, Sep 9, 2013 | 4 min read

At this year’s Annual Meeting of the Drug Information Association (DIA), my colleague Jackie and I had the pleasure of meeting with representatives from the DIA Patient Advocate Fellowship Program. The program was designed to strengthen patient collaborations with industry players and to raise awareness of patient groups. Now in its third year, the program has successfully “graduated” more than fifty Patient Fellows. Needless to say, Jackie and I felt compelled to reach out to the DIA for a special blog interview to learn more. Here’s what they had to say…

Topics: Patient Advocacy, Conferences

Reflections on “Managing Risk in Outsourced Clinical Trials,” Post-DIA

By Jennifer Dinkel on Fri, Jun 28, 2013 | 3 min read

Risk is a common topic in any discussion about clinical trials, and as such it can be challenging to add new depth to the conversations. However, a presentation at the 49th Annual Meeting of the Drug Information Association, “The State of Clinical Outsourcing: Managing Risk in Outsourced Clinical Trials” offered an insightful look into how risk is defined and addressed throughout a clinical trial. Using data generated from a 2013 research initiative on sponsor and CRO perspectives and practices as a starting point, the speakers shared their own interpretations and experiences from both sides of the issue.

Topics: Patient Recruitment, Conferences

49th Annual Meeting of the DIA Recap and Reflections

By Laura Mulhall on Wed, Jun 26, 2013 | 3 min read

The first days of DIA 2013 have been nothing short of amazing! We’re having a great time meeting industry colleagues, attending sessions, raising funds for The One Fund Boston, launching new products, and handing out our booth giveaways. We’re almost out of our giveaways, so be sure to stop by booth 307 and get one while they’re still around! Also – with the help of the DIA attendees, we’re excited to announce that we’ve been able to raise over $15,000 for The One Fund Boston in just two short days.

Topics: Patient Recruitment, Conferences, Technology

BBK Worldwide Leverages Google Virtual Tours as a Patient Engagement Tool to Support Clinical Trial Enrollment

By Elizabeth Gargill on Tue, Jun 25, 2013 | 33 min read

Product Showcases Individual Study Locations with a 360-Degree Interactive Tour

Topics: Patient Recruitment, Disruptive Innovation, Conferences, Technology

BBK Worldwide Mobilizes 7,000 Attendees of the Drug Information Association Annual Meeting to Be “Boston Strong”

By Elizabeth Gargill on Mon, Jun 24, 2013 | 3 min read

Demonstrating the Power of Mobile Marketing, BBK Will Donate $5 to The One Fund Boston for Every “Boston Strong” Text

Topics: BBK Worldwide, Conferences

We're Going Mobile at This Year's Annual Meeting of the DIA

By Laura Mulhall on Fri, Jun 21, 2013 | 5 min read

Well, it’s finally here! T-minus one day until the 49th Annual Meeting of the Drug Information Association (DIA)! We are excited to see our old industry friends and even more excited to be hosting them in our hometown –and maybe even sharing a Stanley Cup championship! While BBK is at this year’s Annual Meeting, we’ll be up to our usual shenanigans – Tweeting up a storm, having fun at the booth, and getting serious at some sessions. Here’s a quick rundown of where you can find us and what we're up to at this year’s Annual Meeting...

Social media

  • We’ll be tweeting from several different handles, so be sure to follow these BBK people to stay up to date: @BBKWorldwide, @BABresciaBBK, @AFleishmanBBK, @MStummBBK, @ABriolaBBK.
  • If you’re interested in following BBK-specific tweets – follow our hashtag #BBKInsider for the latest info and updates.
  • We’ll be sharing our favorite places in Boston, fun facts about our hometown, and updates on our One Fund initiative (more info below).
  • Some other DIA-related “tweeps” (Twitterspeak for Twitter users) to follow for this year’s DIA: @DrugInfoAssn and @PSUChica (Courtney Ingram)
  • All conference-related Tweets will be tagged with #DIA2013. To join the conversation, add the hashtag to your DIA tweets or feel free to follow the conversation by searching #DIA2013 on Twitter.com.

Topics: BBK Worldwide, Patient Recruitment, Social Media, Mobile Strategies, Conferences

Movin' On Up

By Joan F. Bachenheimer on Tue, Jun 18, 2013 | 4 min read

This summer is BBK's 30th anniversary. Befitting this momentous occasion is our announcement that we have moved our corporate offices to bigger and better facilities. We are now flanked by technology support ranging from smart boards and video conferencing, to mobile phone charging stations and state-of-the art on-site and off-site server infrastructures. 

Topics: Patient Recruitment, Conferences

Sneak Peek Into the 49th Annual Meeting of the Drug Information Association with Courtney Ingram

By Aaron Fleishman on Mon, Jun 17, 2013 | 3 min read

The 49th Annual Meeting of the Drug Information Association is right around the corner, and per usual, BBK likes to check in with the conference organizers to see what’s in store for the attendees this year. At last year’s conference, I had the pleasure of meeting Courtney Ingram, Manager DIA North America Marketing. A few days ago, Courtney and I had the chance to reconnect about this year’s conference. So, without further ado, here’s my conversation with Courtney Ingram...

Topics: Mobile Strategies, Conferences

When I’m 64, Where Will The Drug Information Association Annual Meeting Be?

By Bonnie A. Brescia on Mon, Jun 10, 2013 | 2 min read

I cannot profess to have attended all 49 of the previous DIA meetings – and imagine there aren’t too many among us who possibly can. Nevertheless, BBK Worldwide has participated for most of our 30 years in business – yes, this is a big anniversary year for the company. Some elements of DIA are tried and true, others perhaps a little tired, yet every year there is something that sparks the imagination of each attendee. And these small sparks become profound influences on how we spend the days, months, and years ahead.

Topics: Conferences

Twitter Chat: Effective Social Media Use to Advance Clinical Trials

By Andre Briola on Wed, Apr 17, 2013 | 17 min read

I recently joined the Partnerships in Clinical Trials Conference team for a Twitter Chat on Effective Social Media Use to Advance Clinical Trials. Social media is helping to evolve engagement with patients and physicians alike. Patients today have more opportunities to connect with each other than ever before – to share knowledge about their conditions, as well as coping strategies.

Topics: Patient Recruitment, Social Media, Conferences

 
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