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Part II: Top Trends Paving the Way for Clinical Trial Success

By BBKWorldwide on Thu, Sep 3, 2015 | 3 min read

In last week’s post I focused on how socio-techno advancements, a balanced patient outreach plan, and optimal outreach strategies work to enhance patient recruitment and engagement. While those three trends are painting a picture for how to optimize the clinical trial practices of the future, there are two more top trends that will help to round out any campaign.

Topics: Patient Engagement, clinical trials

Top Trends Paving the Way for Clinical Trial Success

By BBKWorldwide on Thu, Aug 27, 2015 | 4 min read

We recently posted about the consumerization of health care that is truly driving change. Today I’d like to look at a few trends to keep an eye on that will prepare us for clinical trial success in the coming years.

Topics: clinical trials

The Pros & Cons of Social Media for Clinical Trials

By Sarah Mandracchia on Thu, Jul 9, 2015 | 2 min read

We all know that social media has the power to reach the masses in record speed. According to Quorum Review IRB, which recently led a webinar on embracing social media for clinical trials, there are more than one billion users on Facebook and 500 million users on Twitter. Within clinical research, social media can be an easy way to connect with the patient population. It offers the chance to get personal with like-minded people who are open and willing to share their journey regarding a specific diagnosis or indication.

Topics: Social Media, clinical trials

Streaming Video Clicks with Healthcare Consumers

By Justin Jones on Tue, May 5, 2015 | 3 min read

We all know that GoogleTM is the biggest search engine in the world. Did you know that YouTubeTM is number two, with over three billion searches each month? With streaming video expected to make up approximately 70 percent of all Internet traffic by 2018, now is the time to capitalize on integrating it into your clinical trial recruitment strategy.

Topics: advertising, clinical trials

 
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