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Expanding Digital Reach with In-App Advertising

By Sarah Mandracchia on Mon, May 18, 2015

It feels like we’re always on our mobile devices. But what exactly are we doing when we’re on them? Sure, we make phone calls, check email, and browse the web. But in terms of average mobile usage, we spend nearly 80 percent of our time in apps. With many of those apps being supported through paid advertisements, in-app advertising is creating exciting new opportunities for clinical trial marketers  to identify, segment, and target potential participants inside the mobile universe.

Topics: advertising, clinical research

 
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