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Roche/BBK Worldwide Webinar on the Power of mHealth Replay Now Available

By BBK on Fri, Nov 4, 2016

During last week’s webinar with BBK President Matt Kibby and Roche’s Operational Intelligence Leader, Lewis Millen, on “Harnessing the Power of mHealth for New, Better Data and Improved Patient Engagement,” we had the opportunity to cover a variety of topics and challenges related to mHealth adoption and deployment. And we were pleased to have so many representatives from all areas of clinical R&D, including patients, join us. Lewis was able to provide such valuable insights and if you joined us, you know that first hand.

Topics: Patient Engagement, Webinars, mHealth, clinical research, clinical trials, big data

Patient-centric Informed Consent: Weighing in on Product and Process

By Bonnie A. Brescia on Tue, Sep 20, 2016

About this time each year I blog about how much I hate cancer. This year, it’s a bit tougher as my father was diagnosed with advanced head and neck cancer in June. Once again I am reminded about the difference it makes to be knowledgeable about clinical trials when making treatment decisions. We ask more questions. We explore more options. We filter what we hear through experience. And, we know when the informed consent process isn’t being done well – or even in compliance with regulations.

Topics: Patient Centricity, clinical research, clinical trials, informed consent

What We’re Reading: HONY Raises Awareness (and Funds) to Fight Pediatric Cancer

By Juli Greenwood on Thu, May 19, 2016

If you follow Humans of New York (HONY) on Facebook – and with more than 17 million followers, I expect you do – then you’ve been inspired by and often heartsick over this week’s stories told from the Pediatrics Department of Memorial Sloan Kettering Cancer Center.

Topics: Pediatric Studies, clinical research, Patient

Expanding Digital Reach with In-App Advertising

By Sarah Mandracchia on Mon, May 18, 2015

It feels like we’re always on our mobile devices. But what exactly are we doing when we’re on them? Sure, we make phone calls, check email, and browse the web. But in terms of average mobile usage, we spend nearly 80 percent of our time in apps. With many of those apps being supported through paid advertisements, in-app advertising is creating exciting new opportunities for clinical trial marketers  to identify, segment, and target potential participants inside the mobile universe.

Topics: advertising, clinical research

 

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