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Buy a Baker’s Dozen

By Joan F. Bachenheimer on Tue, Oct 17, 2017

It’s clear that the clinical team for each study is tasked with creating and managing an individual study budget. The problem is one-off study purchases do not accrue the benefits of volume discounting. Of course, there are numerous and complicated financial arrangements sponsors make with service providers to create optimal rates for clinical trial support – but what about the simple construct of, “buy one shirt, get another for free?”

Topics: Patient Recruitment, Patient Engagement, clinical research, clinical trials

Part 3: Effective Physician-to-Physician Recruitment Programs

By Bonnie A. Brescia on Mon, Jul 31, 2017

Part 1 in this series of blogs on the role of referring physicians in clinical research chronicled the factors that have led to study sponsors’ lack of confidence in physician referrals as an effective patient recruitment strategy. In Part 2 of this series on Research Champions referring physicians spoke for themselves through primary research conducted by BBK Worldwide. Today, we look at best practices that lead to referring physician programs that generate compelling results.

Topics: Physician Referrals, clinical research, clinical trials

Research Champions  Part 2: The Voice of Referring Physicians

By Bonnie A. Brescia on Wed, Jul 19, 2017

Part 1 in this series of blogs on the role of referring physicians in clinical research chronicled the factors that have led to study sponsors’ lack of confidence in physician referrals as an effective patient recruitment strategy. This installment gives voice to the referring physicians themselves by sharing results of primary research conducted by BBK Worldwide.

Topics: Physician Referrals, clinical research, clinical trials

Patient and Site Engagement in the Age of Integration

By BBK on Thu, Jun 22, 2017

At this stage in the evolution of mHealth, how do we make it easier for sites and patients to stay engaged with a clinical trial? In this interview, BBK Worldwide’s Erica Mercado provides her insights on mHealth user experience optimization, adaptive engagement strategies, and mHealth’s integrated future.

Topics: Patient Engagement, clinical research, clinical trials

The Patients to Find the Cure

By Joan F. Bachenheimer on Tue, May 16, 2017

BBK Worldwide has coupled its reputation with the singular idea that placing patient and caregiver needs as the first priority for clinical research is a win-win for all involved. For more than twenty years, BBK has promoted the company tagline, “The Patients to Find the Cure.” Having moved our collected perspectives from the days where BBK was criticized for referring to “subjects” as “patients,” the current research environment reveres “patient centricity” as the industry mantra. So, what’s next? A new concern shrouds our efforts. The notion that technological solutions are at the root of patient-centric care, in fact, may defeat the very goal the industry wishes to accomplish.

Topics: Patient Centricity, clinical research

Empowering Patients with Innovative Tech & Strategies

By BBK on Fri, Mar 31, 2017

Medication non-compliance is an epidemic that impacts patients, sponsors and the healthcare industry at large, costing the U.S. healthcare system around 300 billion dollars a year. According to a PM360 article that highlights medication compliance in diabetes patient populations, non-adherent patients have inpatient healthcare costs that are 41% higher than those of adherent patients. 

Topics: Patient Retention, mHealth, clinical research, Patient Travel

Innovative & Traditional Outreach for Clinical Research

By Erica Mercado on Wed, Mar 29, 2017

The clinical research industry is unique among other industries for many reasons. Yet in the bigger picture, the way we interact with information has evolved, more or less, in step with the rest of the world. I can see parallels between changes in my own life and how clinical trials, and patient recruitment and engagement, have changed over the years.

Topics: mHealth, clinical research, clinical trials

Tips from March Madness: Promoting Clinical Trial Product Awareness

By Michael Johnson on Thu, Mar 23, 2017

It’s the greatest time of the year, well at least in my opinion. It’s March Madness. For those of you who don’t know, every year in March the NCAA basketball tournament captures the eye of the sporting world, consisting of brackets, upsets, buzzer beaters, and heartbreak.

Where am I going with this? As I sit in my office, I think about some of the biggest issues that face the clinical trial industry regarding the adoption and implementation of new products.

Topics: clinical research, clinical trials

New eBook: Rare Disease Research. What’s Next?

By BBK on Thu, Feb 23, 2017

Nearly a year ago, we released our first guide on rare disease clinical research. In it, we were looking to address some important questions facing the people who are committed to improving the lives of patients with rare disorders. While much progress has been made, it is critical that those of us in the health care and life sciences industry remain keenly aware of all that’s being done to further research and improve outcomes. In our latest eBook, “Focus 5: Rare Disease Research. What’s Next?” we reached out to industry experts for their insights on this evolving clinical research landscape.

Topics: Patient Recruitment, Patient Engagement, Rare Disease, clinical research

What We’re Reading: Patient Influence in Medical Research

By BBK on Wed, Nov 30, 2016

Patient centricity has become an essential element of modern healthcare – in part thanks to the tenacity of patients and caregivers. They have advocated for a place at the table with sponsors and researchers in the drug development process, informing clinical and therapeutic research with much-needed patient voice and perspective.

Topics: Patient Centricity, clinical research, life sciences

 

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