Streaming Video Clicks with Healthcare Consumers

Posted by Justin Jones on Tue, May 5, 2015

We all know that GoogleTM is the biggest search engine in the world. Did you know that YouTubeTM is number two, with over three billion searches each month? With streaming video expected to make up approximately 70 percent of all Internet traffic by 2018, now is the time to capitalize on integrating it into your clinical trial recruitment strategy.

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Topics: Advertising, Clinical Trials

Tuning Into Online Streaming Radio

Posted by Justin Jones on Wed, Apr 15, 2015

Over 100 million people subscribe to streaming radio services such as Pandora® and Spotify®, a number that’s only expected to grow in the years ahead. With the vast majority of those users embracing the ad-supported “freemium” model in over 50 countries around the world, streaming radio represents 
one of the most attractive and cost-effective platforms to connect with global healthcare consumers.

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Topics: Patient Recruitment, Advertising