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Guest Spotlight: Dr. Kate Hersov Talks Medikidz & Patient-Centric Pediatrics

By BBK on Fri, Jul 29, 2016 | 7 min read

For those looking to put patients first, empathy and communication are critical first steps. As we seek to educate and empower patients we must first understand what they’re going through and what they need. If information sharing and education are your goals, then those educational materials must resonate with your target audience. As a doctor working in pediatrics, Dr. Kate Hersov recognized that children had very few resources when trying to understand their health and the health of others. In response to this need, she cofounded Medikidz, an organization dedicated to children’s medical education that is shaping the face of pediatric healthcare and patient centricity in equal measure. We were fortunate enough to speak with Dr. Hersov about Medikidz and its patient-centric philosophy and work.

Topics: Patient Centricity, mHealth, Pediatrics

BBK Talks #BigData with Advera Health Analytics

By BBK on Wed, Jul 13, 2016 | 6 min read

Big Data was a Big Topic at this year’s DIA Annual Meeting, and continues to be an area of interest and investment across the life sciences and healthcare industries as organizations seek to further integrate new data streams and real-time analysis into clinical R&D. Data collection, management and analysis are at the crux of everything we do here at BBK, and our clients are keenly interested in how to manage and optimize Big Data. We interviewed Brian Overstreet, CEO of Advera Health Analytics, a leading healthcare informatics company, to get their take and to see how access to meaningful data is helping to push healthcare forward. 

Topics: Patient Centricity, big data, data management, data analysis

New BBK eBook: Next-Gen mHealth

By BBK on Mon, Jul 11, 2016 | 2 min read

It’s been about a year since we released our first Focus 5 eBook on mHealth, and in that time much has changed in the digital health landscape. With a clearer understanding of the benefits, organizations are eager to integrate mobile health solutions to steamline patient care, and stengthen patient recruitment and engagement programs, while tech innovators continue to advance and refine these technologies for optimal clinical use. Now that mHealth has entered this next phase of adoption and development, it’s the perfect time to see where we are and where we still must go.

Topics: mHealth, eBook, digital health

What We’re Reading: Virtual Reality Gets Real

By Juli Greenwood on Thu, Jul 7, 2016 | 3 min read

You might remember the story from earlier this year about baby Teegan Lexcen. Born with just one lung and half a heart, and a defect so rare that doctors hadn’t come across it before, Teegan was sent home with hospice and not expected to live beyond a month or so. After a few months Teegan was still fighting and her parents sought a second opinion. Through some online research they found Dr. Redmond Burke, the chief of cardiovascular surgery at Nicklaus Children's Hospital in Miami, who agreed to help. Burke turned to Dr. Juan Carlos Muniz, a pediatric cardiologist who specializes in imaging, to make a 3-D model of Teegan's heart.

Topics: Virtual Reality, 3-D printing, AI

BBK Partnerships and Technologies Make News at DIA 2016

By BBK on Thu, Jun 30, 2016 | 2 min read

Yesterday was the final day on the exhibition floor at the DIA 2016 Annual Meeting. Between the thought-provoking presentations, networking, and interacting with attendees at our booth, it has been, as it always is, a great experience. Adding to the buzz at our booth and Innovation Theater presentation – this year, we were pleased to make two big announcements..  

Topics: mHealth, Conferences, DIA 2016, DIA

#DIA2016: BBK on mHealth Past, Present and Future

By BBK on Fri, Jun 24, 2016 | 2 min read

We are once again looking forward to an insightful week at DIA 2016 52nd Annual Meeting, which starts this Sunday in Philadelphia. With over 7,000 life sciences professionals from across all disciplines expected to attend, it’s always a week full of inspiring discussions on advancing research and development in science and health care.

Topics: mHealth, DIA

Improving Patient Engagement with mHealth (Part II)

By Aaron Fleishman on Thu, May 26, 2016 | 4 min read

Four years ago, my colleague and management team member here at BBK Worldwide, Rob Laurens, wrote the blog post, “How a Poster Enrolled my Clinical Trial.” I re-read it recently and thought it would be fun to look back on this article to see how our ideas about patient engagement and enrollment may have changed over the last few years thanks to technology and the rise of mHealth.

Topics: Patient Engagement, Patient Centricity, mHealth, Mobile Strategies

What We’re Reading: HONY Raises Awareness (and Funds) to Fight Pediatric Cancer

By Juli Greenwood on Thu, May 19, 2016 | 3 min read

If you follow Humans of New York (HONY) on Facebook – and with more than 17 million followers, I expect you do – then you’ve been inspired by and often heartsick over this week’s stories told from the Pediatrics Department of Memorial Sloan Kettering Cancer Center.

Topics: Pediatric Studies, clinical research, Patient

Patient Centricity and mHealth (Part I)

By Aaron Fleishman on Wed, May 18, 2016 | 2 min read

At last, patient centricity is much more than an industry buzzword. We’re seeing real efforts to put patients at the center of clinical research, and it’s beginning to impact all areas across the clinical research continuum.

Topics: Patient Centricity, mHealth

Guest Spotlight: Improving Patient Engagement

By BBK on Thu, May 5, 2016 | 3 min read

For this week’s Guest Blog Spotlight and in recognition of Clinical Trials Awareness Week, we’re sharing insights on improving patient engagement from Rare Genomics Institute and Rareshare.org, and contributors to our recent Rare Disease eBook. We asked Rare Genomics CEO Paul Schindler, Director of Strategic Alliances Nolin Huddleston, and Rareshare.org’s Head of Operations and Development Alice Cheng, “How can sponsors take a more active role in building and supporting rare disease communities?”

Topics: Patient Engagement, eBook, Rare Disease, Rare Disease Research

 
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