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Guest Spotlight: Remind-A-Cap’s EVP on the Role Simple Innovations Play in Solving Health Care’s Biggest Problems

By BBK on Mon, Nov 21, 2016

Too often the word “innovation” conjures a negative response and is synonymous with big change and a total disruption. But innovation is really just the process of translating an idea into a product or service that brings value to a consumer willing to pay for it. It can and should be simple, in both the front and back end.

Topics: Medication Adherence, Medication nonadherence, medication non-adherence

mHealth Webinar Q & A: BBK President Matt Kibby Talks App Development, mHealth Infrastructure and more

By BBK on Wed, Nov 16, 2016


If you attended our recent webinar “Harnessing the Power of mHealth for New, Better Data and Improved Patient Engagement” you had the opportunity to submit a question to BBK President Matt Kibby or Roche Operational Intelligence Leader, Lewis Millen, during the webinar’s Q&A portion. We received so many great and thoughtful questions from our attendees, that we were, unfortunately, unable to address all of them. Today, we are happy to share Matt’s responses to many of those questions here, and we hope you find his answers useful.

Topics: Patient Engagement, Webinars, mHealth, Apps

Roche/BBK Worldwide Webinar on the Power of mHealth Replay Now Available

By BBK on Fri, Nov 4, 2016

During last week’s webinar with BBK President Matt Kibby and Roche’s Operational Intelligence Leader, Lewis Millen, on “Harnessing the Power of mHealth for New, Better Data and Improved Patient Engagement,” we had the opportunity to cover a variety of topics and challenges related to mHealth adoption and deployment. And we were pleased to have so many representatives from all areas of clinical R&D, including patients, join us. Lewis was able to provide such valuable insights and if you joined us, you know that first hand.

Topics: Patient Engagement, Webinars, mHealth, clinical research, clinical trials, big data

BBK and Roche Head mHealth Webinar, October 28

By BBK on Tue, Oct 18, 2016

At BBK Worldwide, we are committed to improving patient engagement through patient-centric technologies and best-practices. Alongside our clinical research partners, we work to boost clinical trial awareness and simplify the clinical trial experience for patients and sites. As the healthcare industry reaffirms its commitment to improving the pathways to improved clinical research, BBK will host Harnessing the Power of mHealth for New, Better Data and Improved Patient Engagement, a webinar to discuss what's needed to leverage the power of mHealth and related technologies to the benefit of the study and the study patient on Friday, October 28, 2016 at 12:00 p.m. ET.

Topics: Webinars, Patient Centricity, mHealth

Patient-centric Informed Consent: Weighing in on Product and Process

By Bonnie A. Brescia on Tue, Sep 20, 2016

About this time each year I blog about how much I hate cancer. This year, it’s a bit tougher as my father was diagnosed with advanced head and neck cancer in June. Once again I am reminded about the difference it makes to be knowledgeable about clinical trials when making treatment decisions. We ask more questions. We explore more options. We filter what we hear through experience. And, we know when the informed consent process isn’t being done well – or even in compliance with regulations.

Topics: Patient Centricity, clinical research, clinical trials, informed consent

Guest Spotlight: BBK Talks Face Detection Tech With Hoolux Medical

By BBK on Wed, Aug 31, 2016

Over the past 5 years, digital and mobile health technology has evolved to become an indispensable tool for many professionals across the healthcare industry, improving care delivery and expanding access to useful data streams. mHealth apps, wearables and telehealth all come to mind when we think of the industry’s latest innovations, and today, we’ll be discussing another kind of technology that brings an entirely unique dynamic to the healthcare landscape. Hoolux Medical is a company that specializes in medical applications for face detection technology. With a self-contained smart box that sits in a waiting room, Hoolux Medical looks to elevate patients’ health literacy levels by delivering engaging and informative content. We interviewed CEO Ian Gallagher to weigh in on the capabilities of his company's technology and what it means for patients and medical professionals.

Topics: Patient Centricity, Face Detection, health literacy

Guest Spotlight: Dr. Chris Landon Talks mHealth Opportunities and Challenges

By BBK on Tue, Aug 16, 2016

This week’s guest post and Focus 5 eBook excerpt comes from Dr. Chris Landon, a pulmonologist with more than 30 years of experience in cystic fibrosis care and the CEO of the Landon Pediatric Foundation. Dr. Landon weighs in on how mHealth continues to impact his own efforts to optimize care and shares his insights on how mobile technologies are re-shaping clinical research and health care.

Topics: mHealth

Guest Spotlight: Apptomics CEO Dr. Georgia Mitsi Talks mHealth for Parkinson’s Patients and their Physicians

By BBK on Tue, Aug 9, 2016

As organizations across life sciences and health care look to practically apply mHealth solutions in care delivery and clinical research strategies, it is important to better understand these innovations; how and where they’re working best and how they can be further improved. We are pleased to be partnering with Apptomics and we are looking forward to expanding the possibility of these new technologies in their application for neurological disorders and beyond. Dr. Georgia Mitsi, founder and CEO of Apptomics, has created and implemented mHealth solutions in clinical research settings, and  in our latest eBook on Next-Gen mHealth, she shares her thoughts on the inner workings of the current mobile health landscape. 

Guest Spotlight: Dr. Kate Hersov Talks Medikidz & Patient-Centric Pediatrics

By BBK on Fri, Jul 29, 2016

For those looking to put patients first, empathy and communication are critical first steps. As we seek to educate and empower patients we must first understand what they’re going through and what they need. If information sharing and education are your goals, then those educational materials must resonate with your target audience. As a doctor working in pediatrics, Dr. Kate Hersov recognized that children had very few resources when trying to understand their health and the health of others. In response to this need, she cofounded Medikidz, an organization dedicated to children’s medical education that is shaping the face of pediatric healthcare and patient centricity in equal measure. We were fortunate enough to speak with Dr. Hersov about Medikidz and its patient-centric philosophy and work.

Topics: Patient Centricity, mHealth, Pediatrics

BBK Talks #BigData with Advera Health Analytics

By BBK on Wed, Jul 13, 2016

Big Data was a Big Topic at this year’s DIA Annual Meeting, and continues to be an area of interest and investment across the life sciences and healthcare industries as organizations seek to further integrate new data streams and real-time analysis into clinical R&D. Data collection, management and analysis are at the crux of everything we do here at BBK, and our clients are keenly interested in how to manage and optimize Big Data. We interviewed Brian Overstreet, CEO of Advera Health Analytics, a leading healthcare informatics company, to get their take and to see how access to meaningful data is helping to push healthcare forward. 

Topics: Patient Centricity, big data, data management, data analysis

 

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