The BBK team is very pleased to welcome Nicole DeMarco as Media and Research Strategist. Nicole is an experienced healthcare marketing professional, having supported numerous clients in the life sciences industry. In her new position with BBK, she will drive media strategy and placement for the firm’s multichannel advertising campaigns.
“Nicole will be instrumental in helping dozens of global clinical studies enroll on time or ahead of schedule through the placement of strategic and cost-effective initiatives,” comments Matthew Kibby, principal and president, BBK Worldwide. “With a focus on increasing study enrollment and converting patient referrals into consented study participants, Nicole will help set the digital and traditional advertising mix and work to integrate audience-appropriate contact center and messaging technologies into the patient and site communications approach.”
Nicole brings extensive experience to her position as Media and Research Strategist. Prior to joining BBK, DeMarco held the position of Patient Recruitment and Marketing Manager at ClinEdge, a provider of clinical and outsourced business services to clinical research institutions, pharmaceutical companies, and CROs.