Maximizing Digital Patient Engagement: A Four Step Process

Maximizing Digital Patient Engagement: A Four Step Process

By BBK Worldwide on Thu, Aug 2, 2018 | 1 min read

The idea of “digital patient engagement” continues to be one of the hottest topics in the healthcare industry, and according to BBK Worldwide director of innovation Erica Mercado, everyone defines this term in different ways. For instance, apps, wearables, and digital outreach and messaging are all tactics that can be effectively deployed to keep patients engaged. But for Erica, truly effective digital patient engagement amounts to more than the sum of its parts.

Listen to Erica’s four step process for building effective digital patient engagement strategies, and let us know what you think by leaving a comment below.

Topics: Pharma15, Patient Experience, digital health, Patient Engagement, Vlog