How Precision Medicine is Influencing Clinical Trials

How Precision Medicine is Influencing Clinical Trials

By BBK Worldwide on Tue, Jun 4, 2019 | 1 min read

As originally conceived, personalized medicine referred to the tailoring of medical treatment to the individual characteristics of each patient. The right drug for the right patient at the right timehas since evolved to an approach that takes into account individual differences in people’s genes, environments, and lifestyles. A recent PharmaVoice article describes the great promise precision medicine holds for improving patient health outcomes and its major impacts on how doctors and patients think about disease and how patients are treated.*

David Fleishman, Principal, Account and Site Services, shares how this approach has also flipped the script on the conventional, one-size-fits-all approach to supporting patients throughout their clinical trial journey and what opportunities are still to come. We'd love to hear how precision medicine is changing the way you work. Please leave a comment below. 

*Getting Personal With Precision Medicine PharmaVOICE May 2019

 

Topics: Patient Experience, Pharma15 Live!, Vlog, Precision Medicine, Precision Support