Agree or Disagree: Clinical Trial Sites Must Invest in Branding

Agree or Disagree: Clinical Trial Sites Must Invest in Branding

By BBK Worldwide on Mon, Apr 30, 2018

There is a difference between “advertising” to generate referrals for clinical studies and “branding” for clinical trial sites. To remain relevant in a changing media landscape, sites must allocate part of their advertising budget to invest in branding. Do you agree? Disagree? Leave a comment below.