50th Annual Meeting of the Drug Information Association: Celebrate the Past - Invent the Future

50th Annual Meeting of the Drug Information Association: Celebrate the Past - Invent the Future

By Laura Mulhall on Thu, Jun 12, 2014 | 4 min read

bbk adaptive recruitment car dia resized 600It's that time again... The Annual Meeting of the Drug Information Association is here! This year is the DIA's 50th anniversary, and to mark the occasion, the event's theme is "Celebrate the Past - Invent the Future." We anticipate numerous presentations and discussions about where the industry has come and where it's headed. We are delighted to bring a patient recruitment perspective to the conversation.

This year, BBK Worldwide will keep attendees on their toes with our booth inspired by San Diego, fun SWAG, a Ron Jon surfboard giveaway, and exciting announcements about a new specialty in clinical trial marketing. Feel free to stop by and talk patient recruitment – we'll be at booth #2309.

Joining us this year are three of our Patient Recruitment Global Alliance partners, CROèe, QuoMedic, and Southern Star Research. All of these organizations are incredibly experienced clinical trial communications and technology companies. So, if you have any global patient recruitment brain benders, they will also be around to talk.

Speaking of talks... This year, the DIA has put together a great collection of speakers, covering a wide depth and breadth of hot topics in the industry. From social media to global parnterships, you can read more about BBK's talks here. Additionally, below are some of the presentations and sessions we’re looking forward to most:

Title: Bringing the Patient Voice to Clinical Development
Chairperson: Mary Stober Murray, MBA, Associate Director, Advocacy, Bristol-Myers Squibb
Date/Time: Monday, June 16, 8:30-10:00 a.m. PST

Title: Big Data, Big Impact: New Levels of Strategic Partnerships Between Sponsors-CROs
Chairperson: MaryAnne Rizk, PhD, MS, PMP
Date/Time: Tuesday, June 17, 8:00a.m.-9:30 s.m. PST

Title: From Protocol to Patient: Clinical Trial Data Disclosure
Chairperson: Barbara Godlew, RN, President, The FAIRE Company, LLC
Date/Time: Wednesday, June 18, 10:30-12:00 p.m. PST

Not only are there plenty of great sessions during the conference this year, there are also some pretty awesome events happening outside the convention center. Here are the top two that we're most excited about:

  • Medical Heroes 5K Run / Walk: CISCRP is excited to launch a first-of-its kind 5K run & walk in San Diego to celebrate the people who give the gift of participation in clinical research. If you'd like to participate, you can register here.
  • The Walking Gallery: A patient empowerment movement founded by artist Regina Holliday. During the Opening Reception, current members of The Walking Gallery are welcome to gather and share their stories. To participate, click here.

As always, we'll be live-Tweeting from the event, so stay in the loop by following @BBKWorldwide and #DIA2014. Hope to see you all there!

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Topics: BBK Worldwide, Patient Recruitment, Social Media, Technology