BBK Worldwide, the leader in patient recruitment, will lead three key talks at the DIA 2014 50th Annual Meeting, to be held at the San Diego Convention Center in San Diego, Calif., June 15-19. The company will also demo new products and mobile apps at booth #2309. Session details are as follows:
Title: "Engaging Patients through Digital and Social Media Communities" (Track 01B)
Speaker: Aaron B. Fleishman, Patient Advocacy and Social Strategies, BBK Worldwide
Date/Time: Monday, June 16, 11:00-12:30 p.m. PST
No doubt, social networks have altered the ways in which we find and share information. Patients and consumers have unprecedented access to medical information, and to the online communities built for sharing and collecting that information – presenting new challenges and opportunities for sponsors and researchers alike. In this forum, panelists will discuss strategies and tactics to utilize social and digital media in clinical research. Aaron will share real-world case study examples of social media projects that BBK has managed on behalf of client companies and review challenges and lessons learned. Aaron will be joined by session chair Brian Loew, the founder and CEO of Inspire and panelist Ken Getz, CISCRP founder and board chair.
Title: "Adopting New Strategies for the New Face of Patient Recruitment" (Innovation Theater)
Speaker: Matthew Stumm, Principal, Creative and Media Strategy, BBK Worldwide
Date/Time: Tuesday, June 17, 2:45-3:15 p.m. PST
Drawing on recent real-world client examples, this interactive presentation will discuss today's top industry and technology drivers and why implementing new methods for optimal patient recruitment and engagement must be an even bigger priority than ever before. Matthew will offer advice on how employing a new specialty in clinical trial marketing – one that involves all key stakeholders to monitor a campaign's progress through real-time data collection and analysis, and that adjusts and pivots as necessary, to ultimately ensure mutually beneficial success in an ever-changing clinical R&D industry.
Title: "The Evolution of Strategic Partnerships and the Four P’s of International Relationship Building" (Track 3)
Chairperson: Bonnie A. Brescia, Founding Principal, BBK Worldwide
Date/Time: Thursday, June 19, 10:45-12:15 p.m. PST
People, process, procedure, programming — this forum will share insights on what’s needed to build successful multinational, multi-institutional teams. Bonnie will join panelists Christina Bodurow, Senior Director, External Sourcing, Development Center of Excellence, Eli Lilly and Company, and Kiyoshi Aoyagi, Director, Alliance Relationships, CROée, Incorporated, to discuss how groups with seemingly competing interests can operate as a united force and align across international boundaries. Representing different perspectives and areas of expertise, the panelists will offer a candid conversation, drawing from real-world experiences operating as a team, and share strategies with regard to leveraging technological innovations, engagement tactics, new and interactive media, and unique partnership models to create a cohesive ecosystem and ensure overall clinical trial success.
Visit BBK at Booth #2309
Swing by the BBK booth to see the latest BBK products and mobile apps, and enter to win a Ron Jon Veneer Fish surfboard.
Members of the media and analyst communities interested in meeting with executives at the show should contact Juli Greenwood at 617-515-8412 or email@example.com for scheduling. Follow BBK on Twitter (@BBKWorldwide) and join the conversation with #DIA2014.