Spotlight: Partnerships in Clinical Trials

Spotlight: Partnerships in Clinical Trials

By Laura Mulhall on Fri, Mar 28, 2014 | 3 min read

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What happens in Vegas, stays in Vegas… Right? Well, not technically. Not in our case, anyway. 

This upcoming week, BBK Worldwide will be attending the 23rd Annual Partnerships in Clinical Trials, a three-day conference dedicated to collaborating for clinical trial success. This year's event will be held in Las Vegas and includes four summits, seven tracks, and several additional events and forums.

As part of our attendance, BBK’s Founding Principal, Bonnie A. Brescia, will lead a discussion on patient recruitment during Monday’s summit, Clinical Trials in the Asia Pacific Region. The day's summit will review the notion that between now and 2015, it is estimated that more than 50 percent of growth in clinical trials will be attributable to expansion in emerging markets, as well as the changing dynamics of the region, particular cultural and geographical challenges associated with each country, and how to best evaluate the patient recruitment and retention landscape. 

Later that day, BBK will sponsor the 3rd Annual Women's Clinical Leadership Forum. This signature Partnerships in Clinical Trials event is a unique opportunity for women and men of the pharmaceutical, biotech, and medical device industries to come together to exchange, share, and engage with the industry's most influential leaders. During the Forum, Bonnie will give opening remarks, as well as facilitate a panel to encourage and guide the next generation of leaders in the industry, addressing such topics as being a mentor, finding a mentor, and advocacy. So, why is the Women's Clinical Leadership Forum important? Forum Panelist and Pfizer's Vice President of Strategic Alliance and Development Bari Kowal shares:

Women's leadership issues are a critical part of success in the pharmaceutical industry as there is a business case for change and resetting mindsets through education and results. The key to innovation is having the most innovative people and as an industry, we don't have a robust pipeline in development of people, specifically women. We need to overcome hidden bias and work to ensure better equality in opportunity. Women in leadership positions within an organization serve as strong role models and positively influence young women, making possibilities for their own accomplishments more real. We need to recognize women leaders.

As a certified women-owned business by the Women's Business Enterprise National Council (WBENC), BBK is thrilled to be participating in this event. We look forward to hearing and sharing personal lessons and triumphs, and hope to see many of our colleagues there.

Are you attending Partnerships in Clinical Trials? If you would like to connect with Bonnie and join us at the Women’s Clinical Leadership Forum, please contact Laura Mulhall at LMulhall@BBKWorldwide.com. Be sure to follow @BBKWorldwide and @BABresciaBBK for live updates from the event!

Topics: Patient Recruitment, Cultural Adaptation, Conferences