BBK Insider: Three Blogs You Need to Read

BBK Insider: Three Blogs You Need to Read

By Laura Mulhall on Fri, Nov 1, 2013 | 9 min read

This month we've rounded up the hottest blogs from BBK Worldwide. Ranging from mobile technologies and social media, to global patient recruitment trends – here's the scoop on the latest ideas for clinical trials.


You own a mobile phone, right? I mean, who doesn't these days? They're becoming indispensable – a natural extension of oneself. From checking Facebook to paying bills, users can do almost anything on their mobile phone. It's clear that smartphone use is on the rise... Read more


RELATED eBOOK: Mobile Media Boot Camp for Patient Recruitment


As the universe of social media grows and expands in different business models, clinical trials cannot be left behind, especially as we move toward more patient-centric tactics that focus on where patients are looking for information and treatment options... Read more

RELATED eBOOK: Next Generation Social Media Tactics for Patient Recruitment


The wise sponsor will perceive that any focused strategy can be too easily obscured simply by how many choices there are in recruitment and retention services, products, and solutions. Having a more flashy and complex campaign does not necessarily equate to conducting a highly effective campaign... Read more

RELATED eBOOK: Global Patient Recruitment