Industry Leader Recognized for “Making Mobile Patient Recruitment Look Good” Campaign
BBK Worldwide (BBK) has been awarded an American Graphic Design Award for excellence in the Self Promotion category for its “Making Mobile Patient Recruitment Look Good” campaign at the 49th Annual Meeting of the Drug Information Association (DIA) this past June. The patient recruitment leader’s campaign included a welcoming booth, which showcased its mobile capabilities; offered a free download of its Mobile Media Boot Camp eBook; and engaged attendees with a “Go Mobile for Good” call to action. In the wake of the Boston Marathon® tragedy, BBK invited attendees to text the message “BOSTON STRONG” to a dedicated number, matching each text with a $5 contribution to The One Fund Boston.
“This year’s DIA conference for BBK was all about mobile patient recruitment,” said Justin Jones, creative strategy, BBK Worldwide. “The theme gave us the chance to showcase our new mobile advancements and to leverage the support of meeting attendees through ‘Go Mobile for Good.’ We are honored to have received this award and appreciate everyone’s participation at the conference.”
For nearly five decades, Graphic Design USA has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Graphic Design Award is the flagship competition comprised of 23 categories ranging anywhere from Internet design and catalogs to sales promotion.
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