Bringing the Social Media Revolution to Patient Recruitment

Bringing the Social Media Revolution to Patient Recruitment

By Jackie Shydlowski on Mon, Oct 28, 2013 | 2 min read

Mayo Clinic resized 600Earlier last week, we shared that we would be participating in the 5th Annual Health Care Social Media Summit (#MayoRagan) in Rochester, Minn. Hosted by Ragan Communications and the Mayo Clinic Center for Social Media (#MCCSM), the event challenged conference goers to actively bring the social media revolution to health care.

At BBK, we believe that no matter the size or scope of a clinical trial, social media provides sponsors with the unprecedented and powerful ability to listen, inform, and engage with patient audiences. BBK research shows that implementing a social media strategy for patient recruitment can have a profound impact on patient and provider satisfaction, compliance, and increase your study's ROI.

The event's hashtag, #MayoRagan, was trending on Twitter throughout the two-day conference. Here are a few notable Tweets from the event's discussions:

At a social media conference, this one speaks for itself... @Doctor_V: A timeless opener from @LeeAase "Please turn on all electronic devices" #mayoragan

On the importance of keeping the patient voice front and center... @Marivillasenor: Patient stories: let their own words speak for them. Don't hide their powerful words behind a writer's narrative #mayoragan #track1

Something to remember when developing your patient recruitment messaging... @JessicaNTurner: What are the different audiences that you have? A one-track approach does not fit everybody @_mikeschmidt #mayoragan

Rally key influencers to promote your study... @JenningsHealth: Engage your hospital's CEO in your social strategy. Send them topics you're promoting each month, talking points, hashtags, etc. #mayoragan

On the importance of patient advocates... @FarrisTimimi: There are 2 professionals in the exam room: one in medicine, one the lived expert of their disease #mayoragan

Be sure to check out #MayoRagan on Twitter for more tips and insights from the conference.

Focus 5 - Mobile Advertising for Patient Recruitment


Topics: Patient Recruitment, Social Media, Conferences