This past August, MHADegree.org released its list of the top 50 social media friendly hospitals across the country. From Facebook to Flickr, these institutions are pioneering how to interact online with their staff, patients, and network of caregivers. The Mayo Clinic in Rochester, Minn., is leading the charge with 20 boards on Pinterest, more than 600,000 followers on Twitter, and the most popular medical provider channel on YouTube.
With more than 72 percent of online Americans using social networking sites, the clinical R&D industry must take a cue from the Mayo. Simply put, the question has shifted from, “Should we be using social media?” to “How can we be using social media?” Soon enough, it will be, “Why were we so foolish not to use social media?”
No matter the size or scope of a clinical trial, social media provides sponsors with the unprecedented and powerful ability to listen, inform, and engage with patient audiences. Think about it… People spend more time on social networks than any other category of website. What if your study was there, front and center on the social media stage, waiting for them to see?
BBK will be visiting the Mayo this week, participating in the 5th Annual Health Care Social Media Summit. We look forward to sharing conference insights on next generation social media tactics for patient recruitment. In the meantime, we will leave you with these:
- Create a Facebook page for your study and imbed an online screener
- Encourage study sites to Tweet using condition-specific hashtags
- Help more patients and physicians find your study through search engines with a study blog