Change is Good

Change is Good

By Lauren Kruglak on Fri, Oct 18, 2013 | 4 min read

Referral Alert Program large resized 600This is hard for me to say and I bet most of my closest friends and colleagues will not believe that these words are coming from me, but here goes… “Change is good!” I am not sure why, but I have always had a hard time accepting change. If your childhood experiences shape you in this regard, then maybe the consistency and lack of change in my youth helps explain this. Born and raised in the same house, parents happily married after 55 years, watched my father go to work each day at the same job he held for most of his adult life…

So what is it about BBK’s influence and role in the clinical enrollment process that has caused me to formulate such a bold statement and mean it? At BBK, change is good – a constant that is often disguised in the evolving strategies designed to achieve even the most aggressive enrollment and retention goals. Rather than change having the all-too-common negative connotation that suggests things are changing from good to bad; constant innovation, creativity, and operational improvements make change at BBK all about going from great to excellent. Here are a few noteworthy examples that have helped me to more easily sing the praises of positive change.

Innovation – change at its best! To be truly innovative, you have to produce substantial, positive change. For me, BBK’s innovations that come to mind are some of our latest tools that leverage social media and mobile technology. With these new technologies, clinical trial sponsors have the ability to reach patients that were once out of the industry’s reach. What’s more, these technologies also have the capacity to enhance a patient’s experience while participating in a study. And lastly, our innovative advocacy outreach program promotes clinical trial awareness, bridging the gap between advocates and clinical research all while using the latest mobile and social technologies.

Adaptation – change that establishes flexibility. Enrollment timelines on a global clinical trial are almost always expedited, requiring speedy deployment of effective and adaptive outreach tactics to varying marketplaces. BBK’s approach to adapting content for all study materials and market messaging is an on-point example of flexibility and adaptability. Our cultural adaptation specialists' expertise in determining language requirements, and managing and coordinating translation services provides a key service benefiting patients and site staff. Furthermore, BBK’s global patient recruitment capabilities are complemented by our evolving Patient Recruitment Global Alliance. The associations with our partners enable BBK to provide clinical trial sponsors with the most effective and efficient strategic consultation to successfully enroll international clinical studies.

Automation – formalizing change through technology. The more things change, the more they change. Not the traditional proverb, but clearly a statement of how automation is constantly evolving. It’s no longer simply about the computer on your desk, but rather what’s available through the technology at your fingertips  and at BBK, we understand this all too well. Not only are all of our products and services supported by the backbone of our business – TrialCentralNet (TCN®), BBK’s patient recruitment portal, we’re surrounded by (and work with) some of the most state-of-the-art technology every day. This is evident as soon as you walk in the doors of our office. From portable charging stations, iPad displays, state-of-the art interactive white boards… automation at BBK promotes and enhances our ability to collaborate, share ideas, and provide change that is good.

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Topics: Patient Recruitment, Patient Advocacy, Social Media, Technology