Global Patient Recruitment – Alliance vs. Vendor

Global Patient Recruitment – Alliance vs. Vendor

By Erica Mercado on Wed, Jul 3, 2013

SA Main 1 large resized 600A friend will tell you a dress looks good, even if it doesn’t. A true friend would never do that. What’s more, a true friend accompanies you to the store, helps you pick out the right dress, and loans you the accessories you need for the occasion. This same sentiment can be true of global vendors and alliance partners. A vendor tells you they have the capabilities to complete the work you specifically outline, whereas an alliance partner will give you strategic consultation to ensure you are receiving the appropriate products and services for your campaign.

When conducting multinational trials, it’s not enough to have a global reach that includes experience with vendors in other regions. You need a patient recruitment global alliance with first-hand knowledge of a region’s cultural acceptances surrounding clinical research and patient recruitment.

Beyond a network of international vendors
As with tactics for a patient recruitment campaign in the United States, it is essential to have a full understanding of not only regulations within a given country or region, but also the cultural acceptances of the target audience. A sponsor conducting a multinational clinical study needs more than just a network of international vendors. When a company has strong alliance partnerships in place, sponsors ultimately benefit from the alliance’s experience. Proper knowledge and experience with anything from regulatory standards to effective outreach tactics produce a higher ROI, and more effective enrollment and retention rates for multinational studies.

Less regulatory back and forth, more recruitment and retention
When recruitment initiatives begin, properly utilizing alliance relationships ensures effective strategies are developed and implemented. Knowing target audiences and acceptable forms of outreach allow for proper budget allocations and less time in development. There’s less need for regulatory back and forth and expensive media flights, and more time for recruiting and retaining the right patients.

This understanding only comes from international collaboration, rather than a company dictating its assumptions of needs to a vendor without full knowledge of a region’s marketplace. So the next time you’re shopping for a company with true global reach, think about whether you want someone who will tell you something is one-size-fits-all or someone who tailors it to meet your specific needs.

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Topics: Patient Recruitment, Cultural Adaptation