We are pleased to announce that BBK’s Head of Global Media Strategy Sarah Mandracchia has been named to this year’s PharmaVOICE 100 – the magazine’s annual list of individuals recognized for their positive contributions to the life sciences industry.
According to TheDataLab, the use of mobile apps in clinical trials has shown to increase patient adherence and completion rates from just over 50% to over 80%. This and other figures are pointing to a shift in how data-driven mobile app development is drastically transforming how diseases are being treated – both inside and outside of the clinical trial setting. Why is data-driven methodology in mobile app development transforming healthcare and disease management?
Since BBK Worldwide began in 1983, we’ve conducted thousands of clinical trial marketing and advertising campaigns on behalf of our clients in the pharmaceutical, biotechnology and medical device industries. Three decades of experience in any industry will see trends come and go, and offer much perspective into what works and what doesn’t. While the tactics may shift, there is one constant – a solid message.
As the mHealth trend continues upward, a new surge of wearables are making waves in healthcare. Perhaps most significantly is the opportunity to use wearables to help the growing baby boomers population manage their health. Consider that there are roughly 76.4 million boomers today, many of whom are closer to 70 years old than 55. While wearables will impact all types of care, the affect these innovative devices will have on older populations, and the medical professionals treating them, should not be underestimated.
This year’s Consumer Electronics (CES) show, which took place January 6 – 9 in Las Vegas, highlighted some of the latest and greatest in up-and-coming healthcare technology. The following is a recap of just a few of our favorites coming out of the show.
"I Wish I Had Breast Cancer"
Meet Kerry Harvey. 24 years old. And diagnosed with pancreatic cancer – a cancer with which she only has a 3% chance of living another 12 months. Kerry wants you to know that she suffers from “cancer envy” (Pancreatic Cancer Action). She never imagined she’d feel envious of someone suffering from breast cancer, a condition with an 85% survival rate, but Kerry faces the grim prognosis of metastatic pancreatic cancer, a condition with an average life expectancy of up to six months and one that only receives 1% of research funding.
“Yes, the strap line is hard hitting and may even offend someone but it does compel you to read on – which is what we need people to do if we are to change the fortunes of pancreatic cancer (Ali Stunt of Pancreatic Cancer Action).”
BBK Worldwide is pleased to announce its recognition as a finalist for its mobile patient engagement app My Clinical Study Buddy℠ in the “Best Technological Development in Clinical Trials” category in the 2014 SCRIP Awards. The annual SCRIP Awards acknowledge and applaud the pharmaceutical industry’s highest achievers across all parts of the value chain, and recognize both corporate and individual achievement. Award winners will be announced at a ceremony in London on December 3rd.
We are excited to announce our recent Honorable Mention for My Clinical Study BuddySM in the “Best Mobile App” category of the 2014 Ragan’s Health Care PR and Marketing Awards! Designed to integrate into study participants’ daily lives, My Clinical Study BuddySM is a key competitive differentiator in today’s increasingly shifting and ever-changing mHealth and clinical landscape. Underscoring its adaptive model, the mobile app utilizes a technology-based solution that can change in real-time and adjust to sponsor’s needs in order to help reduce overall trial costs and maximize patient engagement.
Fueled by our innovative passion, we are honored to be recognized for our work and stand proud to be showcased among such talented contenders. Congratulations to all the winners – see you at next year’s event!
Health Info Gizmo and shop.BBKWorldwide.com are Recognized for Excellence in Mobile Application Resource and e-Business