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Studies Separated by a Common Language

By Matt Kibby on Mon, Jun 18, 2012 | 2 min read

In the world of clinical R&D technology solutions, we commonly are asked to be able to provide our groundbreaking information TrialCentralNet® portal in multiple languages.

Topics: Patient Recruitment, TrialCentralNet, Cultural Adaptation, Technology

Big Picture Patient Recruitment

By Matt Kibby on Wed, May 2, 2012 | 3 min read

What should we do when one site out of a large multinational campaign says, “Advertising isn’t working for me” when it’s clearly having a very positive effect on overall screening rates for the study?

Topics: BBK Worldwide, Patient Recruitment, TrialCentralNet, Cultural Adaptation, Technology

Money (Ball) Recruitment

By Matt Kibby on Mon, Mar 26, 2012 | 3 min read

"Think about it. One absolutely cannot tell, by watching, the difference between a .300 hitter and a .275 hitter. The difference is one hit every two weeks. It might be that a reporter, seeing every game that a team plays, could sense that difference over the course of the year if no records were kept, but I doubt it . . . .  The difference between a good hitter and an average hitter is simply not visible – it is a matter of record. But the hitter is the center of attention . . . . If gross miscalculations of a person’s value could occur on a baseball field, before a live audience of 30,000, and a television audience of millions more, what did that say about the measurement of performance in other lines of work?" M. Lewis., 2004. "MoneyBall: The Art of Winning an Unfair Game." Chapter Four: Field of Ignorance, p 72.

Topics: Patient Recruitment, Disruptive Innovation, Technology, Site Selection

Platform for iPad2 Launches New Era in Clinical Study Communications

By Matt Kibby on Fri, Jan 27, 2012 | 3 min read

BBK Worldwide Introduces eBinderSM 2 at the 47th Annual Meeting of the Drug Information Association (DIA) in Chicago.

Topics: Patient Recruitment, Mobile Strategies, Technology

Connecting Clinical Teams with Vital Patient Recruitment Metrics

By Matt Kibby on Mon, Jun 13, 2011 | 3 min read

Patient Recruitment Software Leader Introduces Smartphone Application and 11 New Languages to TrialCentralNetSM

Topics: Disruptive Innovation, Mobile Strategies, Technology

 
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