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Matt Kibby

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Big Picture Patient Recruitment

By Matt Kibby on Wed, May 2, 2012

What should we do when one site out of a large multinational campaign says, “Advertising isn’t working for me” when it’s clearly having a very positive effect on overall screening rates for the study?

Topics: BBK Worldwide, Patient Recruitment, TrialCentralNet, Cultural Adaptation, Technology

Money (Ball) Recruitment

By Matt Kibby on Mon, Mar 26, 2012

"Think about it. One absolutely cannot tell, by watching, the difference between a .300 hitter and a .275 hitter. The difference is one hit every two weeks. It might be that a reporter, seeing every game that a team plays, could sense that difference over the course of the year if no records were kept, but I doubt it . . . .  The difference between a good hitter and an average hitter is simply not visible – it is a matter of record. But the hitter is the center of attention . . . . If gross miscalculations of a person’s value could occur on a baseball field, before a live audience of 30,000, and a television audience of millions more, what did that say about the measurement of performance in other lines of work?" M. Lewis., 2004. "MoneyBall: The Art of Winning an Unfair Game." Chapter Four: Field of Ignorance, p 72.

Topics: Patient Recruitment, Disruptive Innovation, Technology, Site Selection

Platform for iPad2 Launches New Era in Clinical Study Communications

By Matt Kibby on Fri, Jan 27, 2012

BBK Worldwide Introduces eBinderSM 2 at the 47th Annual Meeting of the Drug Information Association (DIA) in Chicago.

Topics: Patient Recruitment, Mobile Strategies, Technology

Connecting Clinical Teams with Vital Patient Recruitment Metrics

By Matt Kibby on Mon, Jun 13, 2011

Patient Recruitment Software Leader Introduces Smartphone Application and 11 New Languages to TrialCentralNetSM

Topics: Disruptive Innovation, Mobile Strategies, Technology

 

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